In this first episode of Starting Social, Laurelyn breaks down how social media marketing truly works. Learn more how to build a campaign, strategy and how to grow your freelance business using social media.

How to Maximize Reach and Drive Engagement: Social Media Strategies for Food and Beverage Owners

Are you a restaurant owner, café manager, or foodpreneur struggling to grow your online presence? In this episode, we dive deep into powerful social media reach strategies that boost visibility, drive organic growth, and build a loyal community, all tailored for the food and beverage industry.

Hosted by a seasoned social media manager in F&B, this episode is part of a larger mission to inspire aspiring social media professionals and empower them to take charge of digital storytelling in this competitive space.

In this episode, we cover:

• How to implement high-reach content strategies on platforms like Instagram Reels, TikTok, and Facebook

Whether you're a food business owner or a rising social media marketer, this episode is packed with actionable insights, growth hacks, and real-world case studies that will elevate your strategy.

Join our growing community of F&B content creators, digital marketers, and social media strategists. Subscribe, share, and let's take your social presence from hidden gem to hometown hero

🎙️ Ready to boost your productivity and creativity with the right AI tools? This is the episode for freelancers, content creators & business owners who are tired of the chaos.

In this episode of the Starting Social Studios podcast, host Laurelyn walks you through the top 5 AI tools that helped her streamline her process, scale her business, and reduce overwhelm—all without breaking the bank.

You'll learn:

• How to make the most of Canva, ChatGPT, Notion, DaVinci Resolve, and HoneyBook

If you're looking for ways to improve your social media management workflow, grow your freelance career, or scale your online business using tools that work for you, this episode is a must-listen.

✨ Stay social, stay creative—and don’t forget to subscribe for future episodes!

STOP making these 10 mistakes as a freelance social media manager or content creator—they could be the reason you're losing clients, undercharging, or burning out.

What You’ll Learn in This Episode: 👀

• How undercharging hurts your freelance business (and how to fix it)

This episode is packed with practical freelance tips, social media strategy advice, and lessons I’ve learned from growing a service-based creative business.

About the Show

✨About the Host ✨

Follow me on Instagram: https://www.instagram.com/startingsocialstudios/

Ever wondered what a social media manager actually does all day? Spoiler: it’s not just snapping cute photos and adding trendy hashtags. In this episode, we’re diving into the real, behind-the-scenes work of a social media manager—from strategy and storytelling to analytics and SEO.

We’ll break down:

• The 5 essential skill sets every social media manager needs

Whether you’re considering a career in social, hiring for the role, or just curious about what happens beyond the feed, this episode is your no-fluff guide to what it takes to thrive in the field.

I’m Laurelyn Ponder, and this is Starting Social—where we talk all things strategy, branding, and social media from the lens of someone actually working in it.

🎙️ New episodes every week. Don’t forget to follow and leave a review!

Welcome to the Starting Social Podcast! Welcome to Starting Social Podcast. This channel is all about helping you grow with creative social media strategies, lifestyle insights, and workflow management tips. Hi, I’m Laurelyn. I am your go-to internet bestie to help you figure out how to run your own agency, strive in the world of corporate marketing, and simply try to figure out your early career as a marketer. Listen in weekly for tips and tricks about everything digital! Now, Let’s stay social together. ✨