Brand Your Passion

You know what I admire even more than a creative chasing their passion and launching a business?

A creative who knows when to spot the signs that it’s time to hit pause - or even pull the plug - when their business isn’t serving them anymore and getting back to the basics of creating purely for the love of it. That’s the real magic!

And in this episode, we’re talking about just that with my guest, Kassy King.

Kassy is a multidisciplinary creative, total arts-and-crafts dabbler, and a big-time fan of colour and upcycling. She ran Kassy King Designs until early 2024 when she decided to close up shop to focus on finding that sweet spot between work and life.

Today, we’re diving into the good stuff: how to know when you’re ready to hire a branding designer, why a cohesive brand is a game-changer for your creative biz, the not-so-glamorous side of hosting workshops, and how to tap into your local community.

Plus, we’ve got tips for collaborations, landing magazine features, and figuring out when it’s time to close your creative business - and what life looks like afterwards.

–––––––––––––––––––––––

Connect with Kassy:

Instagram: @kassykingdesigns

TikTok: @kassykingdesigns

–––––––––––––––––––––––

Read the accompanying blog post.

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

–––––––––––––––––––––––

Recommended Episodes:

#86. 8 ways to create compelling content that speaks directly to your audience

#70. 50 content ideas for artists to establish your brand on social media

–––––––––––––––––––––––

Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

It’s no secret that I love collaborating with other artists.

Not only will you make new friends and connect with other creatives like you, but you will also be seen by a whole new audience and expand your reach!

What’s not to love?!

In this week’s episode, I’m diving into the wonderful world of collaborations.

We’re talking about:

🎨 Why you should prioritise collaborations if you aren’t already

🎨 The collaborations that have worked the best for me so far!

🎨 What kinds of collaborations you can do TODAY

🎨 How to initiate the collaboration & what to say when you reach out to collab

🎨 Plus, how to make the most of your collaboration so it’s a win-win for you and the person you’re collaborating with!

This is a jam-packed episode, so get your pen, grab your paper and let’s dive in!

–––––––––––––––––––––––

Read the accompanying blog post.

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

–––––––––––––––––––––––

Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Curious about what it takes to run a successful sticker club? Wonder no more!

In today’s episode, we’re joined by the incredibly talented Itzel Islas, who’s here to spill what it's like running a successful sticker club and so much more!

Itzel is a freelance graphic designer and illustrator originally from Tijuana, Mexico, now living in San Diego, California.

Her work is inspired by Mexican culture, vibrant colour palettes and playful elements of everyday life. Her mission since 2016 has been to create a positive bi-cultural impact through design.

In this episode, Itzel shares her journey of building a sticker club from the ground up, sharing everything from designing the perfect sticker to fostering a community of loyal customers.

She also opens up about how she’s scaled her business beyond social media, maintaining authenticity while growing her brand, and the lessons she’s learned along the way.

Whether you’re an artist or maker, a sticker enthusiast, or someone curious about turning passion into profit, this episode is packed with valuable takeaways you won’t want to miss.

–––––––––––––––––––––––

Connect with Itzel:

Instagram: instagram.com/yayitzel

Website: yaylandia.com

TikTok: tiktok.com/@yay.itzel

Patreon: patreon.com/yayitzel

–––––––––––––––––––––––

Read the accompanying blog post.

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

–––––––––––––––––––––––

Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Ready to turn your brand strategy into a brand IDENTITY? (aka make your brand not only feel and sound good but look good too?!). This step is absolutely crucial for any artist or maker looking to grow your brand.

In today’s episode, we’re diving into the process of transforming your brand strategy into a cohesive brand identity that attracts the right audience and reflects your brand personality, and business goals.

From how to gather inspiration to putting it all together into brand guidelines, I’m breaking down the 8 key steps to go from vision to visuals.

So whether you’re starting out or looking to refine your existing brand, this episode is packed with actionable tips and resources to help you on the way!

–––––––––––––––––––––––

Resources mentioned in this episode:

• When DIYing your branding, how do you know if you’re “doing it right?” Listen to the episode or read the blog post here
• Which of the 7 Unique Logo Types is Perfect for You? Find out here!
• Need help finding branding inspo? Check out my Pinterest
• Ready to create your colour palette? Coolors.co or Adobe Color are the tools I recommend

Uncover & embrace your unique brand magic in 7 days 🪄 with the Brand Magic Blueprint!

–––––––––––––––––––––––

Read the accompanying blog post.

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

–––––––––––––––––––––––

Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Today I have the privilege of speaking with the lovely Ellie Compton, who is an architect and artist who runs a Christchurch-based art studio called Maker of Chaos.

Ellie collects people's life stories and weaves them into chaotic and whimsical worlds of art that encourage imagination and discovery. 

In this episode, you're going to learn how to make art competitions worth your time, get some tips and tricks for growing your following as a brand-new business, and the value of a complete brand experience.

–––––––––––––––––––––––

Connect with Ellie Compton:

Instagram: @ellie.compton__

Website: elliecompton.com

Facebook: EllieCompton.MakerofChaos

–––––––––––––––––––––––

Ready to take your art full-time but don't know how? Check out Ellie’s course – Passion to Profession!

This 6-week course gives artists and creatives (like you!) the practical tools and face-to-face mentoring to elevate your business confidence, land steady clients and make great money, all while using your creativity as the driving force.

View the sales page here ➡️ elliecompton.com/sales-page-passionxprofession

Or join the program & SAVE when you pay in full using our special Brand Your Passion link! Use discount code “PASSION20” at checkout!

Click here to join Passion to Profession & save when you pay in full!

–––––––––––––––––––––––

Read the accompanying blog post.

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

–––––––––––––––––––––––

Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

For people to buy your work, they need to be thinking about your work, and to be thinking about your work, they need to be AWARE of your work.

So, are you ready to make your brand unforgettable and live rent-free in your ideal customer’s head?

Look no further, cause in today’s podcast episode I’m sharing 20 game-changing tips for artists and makers to boost your brand awareness and get your ideal client thinking of you first.

From revamping your bios, leveraging Pinterest, and the difference between brand awareness and brand visibility (and everything in between!), I’ve got you covered with 20 actionable steps to get your brand not only noticed but REMEMBERED.

It’s time to live rent-free in your ideal customer’s head, my friend.

–––––––––––––––––––––––

Do you have a spare 2 minutes to answer a few quick questions to help make this podcast even MORE impactful? In return, I’ll send you the entire first module of my signature brand strategy course, Map Your Brand Magic, as a big thank you!

You can fill out the super quick form here ➡️bit.ly/passionpodfeedback

–––––––––––––––––––––––

Read the accompanying blog post.

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

–––––––––––––––––––––––

Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Today I have the pleasure of speaking with the extremely talented illustrator, Eliza Williams of Doolittle Illustrations.

Eliza is a multi-disciplinary creative who specialises in illustration, animation and design, bringing a bit of colour into people’s lives.

Her work takes on many different forms combining both digital and traditional mediums to create a colourful little world to escape to and explore.

In this episode, Eliza shares her journey as an illustrator and talks about her experience going viral on Instagram, ending her up on the wrong side of the platform and having her account removed (don’t worry - she got it back!).

She shares her thoughts on creating a community, not a following, and why she believes that connection is at the core of all of her greatest successes.

Eliza also shares her experience of doing an art residency in Japan, her collaboration with Spotify, and some awesome little nuggets of wisdom for creatives from her own experiences.

Listen in for more on Eliza’s journey and be sure to check her out on socials below.

Connect with Eliza:
Website: doolittleillustrations.com
Instagram: @doolittleillustrations
TikTok: @lizadoolittlee

–––––––––––––––––––––––

Do you have a spare 2 minutes to answer a few quick questions to help make this podcast even MORE impactful? In return, I’ll send you the entire first module of my signature brand strategy course, Map Your Brand Magic, as a big thank you!

You can fill out the super quick form here ➡️bit.ly/passionpodfeedback

–––––––––––––––––––––––

Read the accompanying blog post.

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

–––––––––––––––––––––––

Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Get ready for a blast from the past. This week we’re tuning back into one of our favourite episodes because it’s just too good not to share again and something that feels very relevant right now.

That’s right, in today’s episode, we’re diving back into the big, beautiful world of brand values.

In case you didn’t know it already, brand values are the backbone of your business – they guide your decisions, keep you aligned with your vision, and communicate to your audience who you are and what you stand for.

But if you’re over here like, “Okay Hollie, I get it. I need to have brand values, but like… where do I start and how the heck do I write them?!"... Don’t worry, I’ve got you.

In this episode, I’m breaking down EVERYTHING you need to know about writing your brand values. 

Not only will we talk about why brand values are crucial for your business, but we’ll also dive into the strategic steps you need to make to write values that truly represent your brand (and more importantly… you!).

Ready to join the creative branding lab for artists and makers who are ready to grow their audience, attract new customers, and get business-building opportunities on repeat? Check out The Next Level Creative™ today!

–––––––––––––––––––––––

Read the accompanying blog post.

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

–––––––––––––––––––––––

Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Today we’re talking about DIYing your branding and how to know if you’ve nailed it, or… failed it.

I’m diving into EVERYTHING you need to know to DIY your branding in a way that not only looks good but makes sense for your brand, your vision and mission, and your overall goals for your creative business.

I want to help you remove the self-doubt and give you some practical steps to connect your brand strategy, brand identity and marketing in a way that feels good to you, attracts your dream clients and reflects who you are as a brand and individual.

So whether you’re new to DIYing or have been at it a while - if you’re ready to learn how to take your branding to the next level *a la DIY style* this is where we do it.

–––––––––––––––––––––––

Elements of Design – Click here for the 8 design fundamentals mentioned in this episode!

Ready to join the creative branding lab for artists and makers who are ready to grow their audience, attract new customers, and get business-building opportunities on repeat? Check out The Next Level Creative™ today!

–––––––––––––––––––––––

Read the accompanying blog post.

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

–––––––––––––––––––––––

Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

There’s no denying that marketing your creative business can at times be overwhelming and stressful.

And as the sole person taking care of your business, you’re not only responsible for the health of your business but YOUR health too.

In today’s episode, we’re talking about a topic that I’m very passionate about and quite frankly I think more entrepreneurs need to be talking about, and that’s the importance of prioritising your mental health as a creative.

I’m breaking down 10 simple yet life-changing tips to help you better prioritise and manage your mental health whilst marketing your creative business.

No more feeling overwhelmed by to-do lists, societal pressure or trying to do everything yourself…

It’s time to learn how to thrive in your creative business without burning out, and taking care of what’s really important… YOU.

–––––––––––––––––––––––

If you or someone you know needs mental health support, please check out these resources:

New Zealand: mentalhealth.org.nz/helplines

Australia: healthdirect.gov.au/australian-mental-health-services

United States: apa.org/topics/crisis-hotlines

–––––––––––––––––––––––

Read the accompanying blog post.

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

–––––––––––––––––––––––

Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

–––––––––––––––––––––––

Ready to join the creative branding lab for artists and makers who are ready to grow their audience, attract new customers, and get business-building opportunities on repeat? Check out The Next Level Creative™  today!