“You’re going to be met with resistance,” says Mike Otting, SVP of Platform and Wholesale at First Orion. With caller-ID spoofing and other scams on the rise, 86% of consumers agree that businesses should take measures to ensure their calls are properly labeled. This signals a huge demand and growth opportunities for the telecoms sector. In this second of a two-part series, First Orion's Mike Otting discusses how branded calling impacts consumers, and in turn, impacts agents. Agents working calls that are going out unbranded, are first encountering emotional barriers that consumers are placing around themselves. People will be guarded on a call where the origin of the call is not known. We learn how that can be improved with branded calling. First Orion is a global telecommunications solutions provider that is transforming the phone call experience for businesses, carriers and consumers through its industry-leading branded communication and protection solutions.

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