Organizations invest millions on developing a brand and a brand experience, and yet can end up disappointing consumers on something as simple as offering branding on their calls. With caller-ID spoofing and other scams on the rise, 86% of consumers agree that businesses should take measures to ensure their calls are properly labeled. This signals a huge demand and growth opportunities for the telecoms sector. In this podcast, Mike Otting, SVP of Platform and Wholesale at First Orion, we learn about how there’s a mismatch between consumers who are expecting to easily identify calls from the brands they trust, and do business with, and the gap of too many of those same companies failing to brand their calls. With a sea of robocalls to deal with, that can take aways from all the other efforts to deliver great CX. First Orion is a global telecommunications solutions provider that is transforming the phone call experience for businesses, carriers and consumers through its industry-leading branded communication and protection solutions. Mike discusses this easily applied solution for enteprises and solid channel opportunity.

Visit www.firstorion.com