A Case Study presented by Numeracle in partnership with Avantive Solutions

“It’s a continuum and one size doesn’t fit all,” says Frank Pettinato, CEO at Avantive Solutions. Avantive Solutions collaborated with Numeracle Inc. to conduct a joint case study, “Branded Calling Strategy in the Customer Journey,” unveiled at PACE ACX ’23. This study challenges the widespread belief that branding all numbers and call attempts guarantees unparalleled contact rates. The results? A revelation that branding all numbers or call attempts without considering the customer journey nuances does not universally deliver the anticipated results or ROI.

In this podcast, we discuss a series of problem statements on the common misconceptions of branded calling in the market to decipher the best approach to branding calls for maximum return on investment and customer impact. Frank discusses how care needed in this process. Organizations need to think about their brand, when where and how that brand is presented and to make strategic decisions along the way. Frank suggests that a approach might include expanding brand identity on calls, as for example, labelling a call, ‘brand, customer service’ verses simply ‘brand’, so that a customer understands brand and context.

Learn more -

Avantive Solutions, blog post: https://avantivesolutions.com/case-study-branded-calling-strategy-in-the-customer-journey/

Avantive Solutions LinkedIn: https://www.linkedin.com/company/avantive-solutions/

Numeracle, case study: https://www.numeracle.com/download-branded-calling-strategy-case-study