“Nearly nobody will answer a call from an “unknown caller”,” says Michael Coleman SVP, Enterprise Sales and Channel Chief, First Orion. Abusive use of cell phones by bad actors has drastically reduced the effectiveness of making outbound calls to customer cell phones. Large organizations with multiple outbound numbers, get stuck with “called unknown”, undermining large investments in contact centers, and much smaller but just as critical outbound calls from repair, delivery, and other typical outreach calls. In this podcast, Coleman discusses branded communication, including their Inform, Engage and other services, plus the technologies that enable them. The results enable a company to clearly identify itself to cell phone users, avoiding the cost and consequences of missed calls.

Visit www.firstorion.com