We chat to Brian Newman, founder of Sub-Genre, about the relevance of film festivals in the current market, the rise of branded content and the importance of values alignment between brand, filmmaker, and the film being made, and why every filmmaker needs to budget for self distribution. 

About the Guest: Brian Newman, founder of Sub-Genre, consults on film and media content strategy, distribution and marketing for some of the top brands in the world. His company guides companies through the process of leveraging entertainment to showcase their values, have greater impact, and to stand out from the crowd. Current and former clients include: The Climate Pledge (Amazon), Hilton, Indeed, John Deere, Lowe’s, Oatly, Patagonia, Purina, REI, SmugMug, Stripe, Sundance, WeTransfer, and Yeti Coolers. Brian has served as CEO of the Tribeca Film Institute, produces independent films, and writes a popular weekly newsletter on film.

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