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Join us in this week's episode of our Marketing podcast as we sit down with Diana Massaro, CMO of Sky High Security. Diana shares her insights on fearlessness in the business world and the importance of understanding the industry you're in. She emphasizes the significance of being selective in hiring and creating a strong team culture. Diana also stresses the importance of aligning your marketing objectives with your revenue objectives to achieve great business success. Don't miss this inspiring and informative episode, hosted by Ben Kaplan, as we delve into what it takes to be a top CMO. Tune in now!

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Join us on this episode as we welcome Julia Goldin, the Chief Product and Marketing Officer of Lego. Julia's unique role as both the CMO and CPO of Lego gives her a unique perspective on how marketing and innovation can work together to enhance the product experience.

She will share with us her journey from working with Coca Cola to rising to the top as a CMO and CPO of one of the world's most beloved toy brands.

From creating play experiences to leading the team that creates the product portfolio, Julia will share her insights on how to think deeply about marketing and how it can impact the product experience. Whether you're a marketer or a product developer, this episode is a must-listen!

Get ready to learn from one of the top marketing and innovation minds in the industry.

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Listen in as we chat with Sarah Moore, CMO of Beekeeper, a fast-growing startup that has raised nearly $200 million in funding. Sarah shares her insights on how to effectively target non-desk, frontline workers with operational and communication systems. With over 25 years of experience in the Austin tech community and a successful track record of scaling software companies from zero to $100 million in revenue, Sarah offers unique perspectives on how to bring marketing and sales together like never before. Don't miss this valuable episode!

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In this episode of Top CMO, host Ben Kaplan sits down with former CMO of Nike, Greg Hoffman, to discuss his new book "Emotion by Design" and how it relates to creating an emotional connection with your audience, utilizing empathy, and creating authentic and memorable moments and movements with your brand. This is a must-listen episode for marketers looking to elevate their brand and learn from a seasoned industry leader and a fresh perspective on emotional branding.

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Ben is speaking with Esther Flammer, CMO of Wrike, the powerful work and task management platform that was acquired by Citrix for more than $2 billion back in January 2021.

Esther has a strong marketing background heading up marketing teams for a wide variety of SAS, or software as a service companies that include senior marketing positions at Conga, a revenue lifecycle management platform, Convercent a provider of ethics and compliance software and return path, a well known email deliverability provider.

So what's the difference between a brand focus CMO, or a customer's focus CMO and a CMO like Esther, who is hunting down hockey stick growth curves? As Esther likes to say, it comes down to being ruthless.

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Today Ben is speaking with Paul Suchman, CMO of Audacy, the company formerly known as Entercom Communications – the second largest owner of radio stations in the U.S.  Through its media footprint, Audacy reaches 200 million listeners across the U.S. and is one of those interesting brands navigating the crossroads, some would say the divide, between old and new media.

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Today Ben speaks to Evelyn Krasnow of Fernish, a premium furniture and décor rental start-up that markets a little differently. With experience heading up the Marketing function at Bird the ECO friendly transportation company, Simple human, the manufacturer of tools for efficient living and Belkin, the electronic and electronic accessories manufacturer, Evelyn has a wealth of knowledge to share and a few interesting Marketing insights we all wanted to know. 

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Amy Tunick, CMO of National CineMedia, the largest cinema ad network in the U.S talks with Ben about the power of shared experience, the secret weapon that is PR and driving tent pole moments. 

#TOPCMO #Marketingpodcast #Marketing #NCM #NationalCineMedia

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In todays episode Ben speaks with Aaron Goldman, CMO of Mediaocean, an online platform for omnichannel advertising. If you had the opportunity to run a Superbowl ad would you go big budget, Hollywood style like Pepsi or Apple or would you keep it simple like Reddit or Coinbase? What makes the most effective Superbowl ad and how does social media compare? 

#TOPCMO #Marketingpodcast #Marketing #mediaocean

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Joe Cohen, CMO of AXIS Capital talks about keeping the message simple and breaking through a jargon heavy industry. Great insights from a thought leader in the financial space who used to have a surprising occupation. 

#TOPCMO #Marketingpodcast #Marketing #Axis

For more TOP CMO episodes, don’t forget to subscribe.

Website : https://topagency.com/top-cmo
LinkedIn : https://www.linkedin.com/in/kaplanben
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