Ben is speaking with Esther Flammer, CMO of Wrike, the powerful work and task management platform that was acquired by Citrix for more than $2 billion back in January 2021. Esther has a strong marketing background heading up marketing teams for a wide variety of SAS, or software as a service companies that include senior marketing positions at Conga, a revenue lifecycle management platform, Convercent a provider of ethics and compliance software and return path, a well known email deliverability provider. So what's the difference between a brand focus CMO, or a customer's focus CMO and a CMO like Esther, who is hunting down hockey stick growth curves? As Esther likes to say, it comes down to being ruthless.

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Today Ben is speaking with Paul Suchman, CMO of Audacy, the company formerly known as Entercom Communications – the second largest owner of radio stations in the U.S.  Through its media footprint, Audacy reaches 200 million listeners across the U.S. and is one of those interesting brands navigating the crossroads, some would say the divide, between old and new media.

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Today Ben speaks to Evelyn Krasnow of Fernish, a premium furniture and décor rental start-up that markets a little differently. With experience heading up the Marketing function at Bird the ECO friendly transportation company, Simple human, the manufacturer of tools for efficient living and Belkin, the electronic and electronic accessories manufacturer, Evelyn has a wealth of knowledge to share and a few interesting Marketing insights we all wanted to know. 

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Amy Tunick, CMO of National CineMedia, the largest cinema ad network in the U.S talks with Ben about the power of shared experience, the secret weapon that is PR and driving tent pole moments. 

#TOPCMO #Marketingpodcast #Marketing #NCM #NationalCineMedia

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In todays episode Ben speaks with Aaron Goldman, CMO of Mediaocean, an online platform for omnichannel advertising. If you had the opportunity to run a Superbowl ad would you go big budget, Hollywood style like Pepsi or Apple or would you keep it simple like Reddit or Coinbase? What makes the most effective Superbowl ad and how does social media compare? 

#TOPCMO #Marketingpodcast #Marketing #mediaocean

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Joe Cohen, CMO of AXIS Capital talks about keeping the message simple and breaking through a jargon heavy industry. Great insights from a thought leader in the financial space who used to have a surprising occupation. 

#TOPCMO #Marketingpodcast #Marketing #Axis

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Today we are speaking to Joanne Gilhooley, CMO of Adarma Security, the UK’s largest independent cyber threat management company. Agility within Marketing, internal communication, value alignment, how important are these aspect to marketing and being a great CMO? How do we translate data and insights into action? Let's find out, on this episode of TOP CMO. 

#TOPCMO #Adarma #Marketing

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In this episode Ben speaks to Cindy White, CMO at Mitek a global leader in digital identity solutions. 

A veteran at FICO and Microsoft, Cindy & Ben discuss knowing your customer, whether customer personas are just another tried and true component of the marketing playbook and we all get to meet Pete. 

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In todays episode Ben speaks with Genefa Murphy, CMO at Five 9, the leading provider of cloud contact center software. 

Genefa, an experienced Marketer, prior to Five9, held various global roles across products, marketing, enablement and communications at Hewlett Packard Enterprise and HP.

Ben and Genefa discuss the relationship between Sales and Marketing and how that affects both departments. Designing the ideal customer is also up for discussion and how Genefa defines Five 9's target clients. Also discussed is the attempted acquisition by Zoom of nearly $15 billion and how their customers took the news. 

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In this episode Ben speaks to CMO Melissa Puls from Ivanti, the automation platform that makes every IT connection smarter and secure across devices, infrastructure and people to deliver personalized employee experiences.

Melissa brings decades of experience to Ivanti with a strong track record of fuelling growth through a customer-centric approach and integrating marketing strategies for acquired companies. She was most recently senior vice president and CMO at Avid. Prior to this role, Melissa also held CMO and marketing leadership positions with Optanix, Progress, Iron Mountain and Infor.

Ben & Melissa discuss what happens when you start as a CMO in a new company and during a significant acquisition. Brand overhauling is also on the discussion and both Ben and Melissa delve into how rebranding affects companies for better and worse. 

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