Branded

Branded

By Larry Roberts & Sara LohseBusinessEntrepreneurshipMarketingCareers
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Branded episodes

  • Successful PR and Press Release Strategies for Small Businesses with Mickie Kennedy
    Welcome back to Branded: your comprehensive guide to creative branding.
    This episode dives into the intricacies of strategic press releases and how they can significantly impact your brand and business. We’re joined by Mickie Kennedy, an expert in helping businesses with press releases and the founder of eReleases.com. Mickie’s insights shed light on the challenges PR firms face today, how earned media can build trust and credibility, and how small businesses can effectively leverage press releases.
    Throughout our conversation, we explore various facets of press release distribution, the role of new media, and how journalists navigate the overwhelming influx of information they receive. We also discuss using surveys and studies to create engaging press releases, the importance of relevance to the journalist's audience, and the evolving media landscape.
    We cover the often misunderstood concept of earned media, examining its power in fostering consumer trust and driving conversion rates. Finally, we touch on emerging trends in press release dissemination through platforms like podcasts, TikTok, and Instagram.
    Key takeaways:
    1. Importance of Targeted Press Releases: We discuss how many press releases miss the mark, making it challenging for journalists to find relevant information. The key to a successful press release is not just well-written content but also its relevance and value to the journalist's audience.
    2. Power of Earned Media: Mickie explains how earned media, which is coverage gained through genuine public interest without payment, can substantially enhance credibility and trust. This kind of media coverage can lead to increased sales, improved customer trust, and higher conversion rates.
    3. Challenges in Press Release Syndication: We address the issues PR firms encounter in getting attention from journalists and the ineffectiveness of mass syndication. Despite being listed on hundreds of websites, often these press releases do not attract substantial visibility or indexing by search engines.
    4. Utilizing Surveys and Studies: Mickie recommends using industry surveys or studies as a foundation for compelling press releases. By creating meaningful surveys and analyzing surprising findings, businesses can craft press releases that capture media attention and offer valuable insights.
    5. Evolving Media Landscape: As new media platforms like podcasts, TikTok, and Instagram continue to grow, they are increasingly being used for press releases. This shift signifies the need for PR strategies to adapt and embrace these platforms to reach wider and more engaged audiences.
    Join us as we unpack these insights with Mickie Kennedy and learn how to refine your press release strategy for more effective and impactful branding. Don’t forget to check out Mickie's website, eReleases.com, and take advantage of his free video masterclass on strategic press releases and campaign planning.
    [embed]https://youtu.be/GtBrsQ2P7Gg?si=LAbKBar2WMF_lNws[/embed]
    About Mickie Kennedy
    Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. Mickie founded eReleases 25 years ago after realizing that small businesses desperately need a press release distribution service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch.
    Mickie lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. Mickie holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. He still writes poetry most Monday nights (virtually) with a group of fellow misfits.
    www.ereleases.com 
    39 min
  • How Specializing in a Single Niche Can Grow Your Business
    Welcome back to Branded: your comprehensive guide to creative branding.
    In today's episode, we're talking about the downsides of founder-led sales and how deep specialization can help scale your business with our guest, Corey Quinn. Corey shared invaluable insights that any founder or business leader can apply as they navigate the challenging transition from a founder-centric sales approach to a more scalable and focused agency model.
    Together, we explored several aspects of specializing in a niche market, balancing personal branding with operational responsibilities, and the strategic methodologies crucial for long-term success.
    Corey started by discussing the unique challenges that founders face in sales, emphasizing the importance of moving away from being the sole salesperson to building a specialized agency brand. He highlighted three main traps: lack of a specific vertical market focus, watery positioning, and absence of a clear strategy for creating a pipeline. Corey emphasized the need for specificity in business operations and shared examples and strategies he has seen succeed, including the ingenious use of sending gifts to potential clients as a first touchpoint to bypass gatekeepers.
    We also discussed the balance of maintaining a personal brand while delegating both sales and operational functions. Corey provided the example of Jesse Cole, who effectively leveraged his personal brand to step back from the operational intricacies of his enterprise.
    Larry shared his experiences of the complexities of balancing business building with nurturing a personal brand, while Sara recounted her journey of targeting a specific audience for her book and the advice she received on the need for a broader approach. Corey echoed similar sentiments from his own experience, underscoring the importance of feedback and readjustment based on market and beta reader responses.
    From there, we discussed how to identify and choose a niche audience, considering both quantitative and qualitative factors to evaluate market opportunities effectively. Corey introduced an innovative concept called the "20% list" which involves identifying the top 20% of businesses in your target audience that present the most significant opportunities and sending them personalized gifts.
    The discussion rounded out with an exploration of the risks and rewards of specialization, with Larry sharing a personal struggle of articulating his ideal client at a networking event and Corey advising on the durability of industry-focused specialization.
    Key takeaways:
    1. Transitioning from Founder-Led Sales: Corey detailed the necessity for founders to shift from being the primary salesperson to building a specialized agency brand. He emphasized three critical traps that can hinder this transition: lack of focus on a specific market, unclear positioning, and no strategy for pipeline creation.
    2. Importance of Specificity: Corey underscored the significance of being specific in what you choose to do and who you serve. Whether it's specializing in a service like SEO or targeting a specific audience like dentists, this focus is crucial for long-term success.
    3. The 20% List Strategy: Corey introduced the concept of the "20% list," where 20% of the businesses in your target market represent the largest opportunity. He highlighted how gifting these top prospects can effectively open doors and create valuable initial connections.
    4. Risks and Rewards of Specialization: The episode thoroughly explored the balance between the risks of overly specializing in a specific platform or service against the rewards of focusing on a resilient industry. Corey stressed the advantages of in-depth knowledge and streamlined operations in a single market.
    5. Balancing Personal Brand with Operational Scale: Using the example of Jesse Cole, Corey illuminated how founders can leverage their personal brand to step back from day-to-day operations, allowing for the business to scale effectively without losing the founder's vision and influence.
    Don't miss out on the insightful strategies and personal anecdotes that can help you refine your business approach, balance your personal brand, and achieve deep specialization in your target market.
    Stay tuned later in the episode as Corey Quinn also introduces his book "Anyone, Not Everyone," and offers free access to the audiobook for all our listeners by visiting anyonenoteveryone.com.
    We hope this episode helps spark new ideas and strategies for your own business journey. Happy listening!
    [embed]https://youtu.be/fiqCyxUSlYc[/embed]
    About Corey Quinn
    Corey has 17 years of agency experience, including as Scorpion's CMO, where he helped grow revenue from $20M to $150M in 6 years. He just published his bestselling book: "Anyone, Not Everyone: a Proven System for Agencies to Escape Founder-Led Sales." Today, he helps digital agency founders scale revenue and profits with Deep Specialization.
    36 min
  • How to Grow Your Brand on Social Media
    Welcome back to Branded, your comprehensive guide to creative branding.
    In this episode, we’re diving deep into the world of social media. For better or worse, social media is an essential tool for any brand today, and we’ll be sharing our experiences, challenges, and some best practices we’ve picked up along the way. We’ll be keeping it real and relatable by discussing our own struggles with maintaining an active social media presence, even as branding experts.
    We don’t have a guest joining us this week, but we’ll be highlighting some of the exceptional social media strategies we've observed from our clients, including Leah and Joanna from WomenShare and DJ Olojo from the Foreclosure Fix. They’ve mastered the art of engaging audiences and building anticipation for their episodes.
    Key takeaways:
    1. Consistency is Key: Consistently posting on social media is crucial, but it can be challenging. Larry shares his struggles with regular posting and how easy it is to let that commitment slip. We discuss strategies to stay consistent, like building a content calendar and batch-creating content.
    2. Learning from Others: We highlight some shining examples, like Leah and Joanna from WomenShare, who excel in promoting their episodes with engaging content and quote cards, especially on LinkedIn. Studying successful accounts can provide valuable insights and inspiration.
    3. Engaging Content: It’s not just about what you post but how you integrate it into each platform's unique environment. We talk about the importance of tailoring your content to fit each platform's audience and algorithm to maximize engagement.
    4. Balancing Personal and Professional: We dive into the debate of separating personal and professional social media accounts. Sara prefers maintaining both, allowing her brand to have a distinct presence while keeping her personal life separate. Larry, on the other hand, integrates both, using his personal accounts to reflect his professional endeavors seamlessly.
    5. Authenticity Matters: Authenticity should be at the core of your social media strategy. Whether you're posting professional content or snippets of your personal life, it needs to be genuine. As we share our own journeys, we emphasize that staying true to who you are will resonate more with your audience than any polished persona ever could.
    We hope you find these insights useful as you navigate your own social media strategies. Remember that the journey is as important as the destination, and it's okay to stumble as long as you keep moving forward.
    [embed]https://youtu.be/BQdo0A27SyM[/embed]
    (This episode was previously released)
    25 min
  • One Year In: AI Insights, Branding Chats, and Lego’s Grown-Up Market
    Welcome back to Branded: your comprehensive guide to creative branding.
    In today's episode, we're celebrating our one year anniversary and reflecting on the journey we've had! From our first episode to where we are now, we've seen tremendous growth, not only in ourselves but also in the branding strategies and insights we've shared with you. We launched in June, and though we’re a bit late for our anniversary episode, we’re excited to dive into a reflective discussion about what we've learned and enjoyed.
    We also venture into an exciting discussion about Lego's unique branding strategy, especially how they've expanded their market to appeal to adults with sophisticated packaging and complex kits like the Lego Titanic and Batman's Gotham City set. This topic leads us to think about our own branding decisions and the potential for future sponsorships.
    Here are the key points we covered in this episode:
    1. Understanding AI in Branding: Sara shares her initial lack of understanding about AI and how much she has learned thanks to her business partner's expertise. It's not just about programming and data; AI's role in branding is something she’s now excited to explore further.
    2. Lego’s Mature Market Strategy: We look back at one of our favorite episodes and discuss how Lego is successfully targeting adults with elaborate and nostalgic kits. This expansion showcases their ability to adapt their branding to new markets while maintaining their core identity.
    3. Brand Messaging Control: We discuss the importance of controlling brand messaging, values, and conduct. Larry highlights that while external experiences with a brand might be beyond control, the essence of the message and brand values are always within the brand's power.
    4. Evolution of Personal and Podcast Branding: Both Larry's and Sara's companies have experienced branding shifts, with Larry leaning into AI and Sara focusing on storytelling and coaching. Despite these changes, the podcast's branding has remained steady and reflective of our combined approaches.
    5. Memorable Brand Discussions: We reminisce about our favorite brands discussed on previous episodes—Sara's love for "Cards Against Humanity" and Larry’s passion for Lego. This segment underscores differing perspectives on what makes a brand memorable and the dynamic nature of brand perception.
    [embed]https://youtu.be/yb9m2lGRqRU[/embed]
    29 min
  • Why Your Marketing Sucks (and How to Make it Better) with Sunny Dublick
    Welcome back to Branded: your comprehensive guide to creative branding.
    In this episode, we dive deep into the world of creative marketing strategies and branding with our very special guest, Sunny Dublick, a marketing strategist and taco enthusiast. Sunny has brilliantly grown her business through word-of-mouth referrals and by designing marketing plans that truly resonate with customers' preferences and emerging trends, like podcasts.
    We explore the nuances of getting inside customers' minds to find unique marketing opportunities and crafting memorable advertising strategies. Sunny shares her approach to creating scarcity to generate demand and the challenge of translating service-based businesses into viable, tangible products. We talk about the importance of building a community around a brand and the shift from traditional advertising methods to more engaging, customer-centric strategies.
    Our discussion taps into the broader aspects of marketing, such as embracing personal quirks in branding, the pitfalls of aggressive sales pitches, and the necessity of understanding the target audience. We also highlight the significance of conducting thorough research and developing personalized marketing plans that include loyalty, referrals, and upselling strategies.
    Sunny brings to light fascinating examples from the industry, such as Subaru's approach to community building and Jeep's meticulous use of eye-tracking technology in beta-testing commercials. The episode is full of rich insights on marketing psychology, emphasizing the blend of creativity and research.
    Key Takeaways:
    1. Importance of Genuine Enthusiasm and Resonance: Sunny emphasizes the necessity for businesses to genuinely resonate with their customers. Authenticity is key, and it's about understanding and catering to audience needs rather than just promoting the brand.
    2. Building Trust through Consistent Actions: Trust is crucial in marketing. Sunny advises providing proof of value and building trust through consistent, genuine actions. This helps bridge the gap between personal and business life in branding.
    3. Effective Marketing Strategies: Whether it's creating scarcity to generate demand or conducting grassroots initiatives, Sunny highlights the importance of knowing what works for your brand. Personalization and a deep understanding of customer preferences are essential.
    4. Customer-Centric Marketing: Aggressive sales pitches often backfire. Instead, focus on the customer's needs. Sunny illustrates this with her experience of creating interactive booths that engage visitors and provide real value rather than just pushing sales.
    5. Balancing Personal and Business Branding: Embrace your true self in your branding strategy. Personal quirks can set you apart and build a deeper connection with your audience. It's okay to not appeal to everyone; focus on those who resonate with your authentic self.
    Join us as we unfold these insights and much more with Sunny Dublick. As always, stay tuned, subscribe, and don't forget to send us your referrals!
    [embed]https://youtu.be/Uy9EspcaX8g?si=RIkRbDmDOsyx12yn[/embed]
    About Sunny Dublick:
    Sunny Dublick is an award-winning marketing specialist and founder of Sunny Dublick Marketing. Originally from New Jersey, Sunny has spent over 15 years in the marketing and advertising industry, working with high profile clients such as the Philadelphia 76ers and HanesBrands, as well as small and medium-sized businesses spanning the hospitality, retail and professional services industries.
    After spending the first 9 years of her career working for various advertising agencies and corporate marketing departments in the greater Philadelphia area, Sunny set out on her own, forming Sunny Dublick Marketing in 2017 to provide transparent and effective marketing solutions to businesses nationwide. A self-proclaimed marketing revolutionary + ‘Pink Starburst’ of Marketing Experts, her strategies are designed to inspire creativity and divergence in the way you approach your marketing, marrying the art + the science of the industry to enable you to truly grow the best, most authentic version of your brand.
    While Sunny's 9-5 passion lies in helping brands find marketing success, she is also an avid painter, taco fanatic, beach bum and book nerd.
    sunnydublick.com
    46 min
  • What Does Your Branding Say About You?: The Psychology of Brand Design

    Welcome back to Branded: your comprehensive guide to creative branding.

    In this episode, we're diving deep into the world of logo design and the importance of understanding the psychological elements that make your brand stand out. We will touch on everything from fonts and shapes to the powerful effects of color on human perception.

    We're looking at what makes a logo not just visually appealing, but also psychologically compelling. We'll highlight how your choices in font, spacing, color, and shapes can evoke specific feelings and perceptions in your audience, making your brand more memorable and impactful.

    We also explore some intriguing parallels between martial arts and logo design, focusing on the symbolism of different shapes. Sara gives us an inside look at the design of her own logo, while Larry offers his perspective on its creativity and relevance. We wrap up with a deep dive into the subtleties of color psychology, with colorful anecdotes and examples about how brands use different hues to alter perceptions and behaviors.

    Key takeaways:

    1. The Multifaceted Role of Color in Branding: We unpack how different colors can evoke a range of emotions—from excitement and trust to creativity and appetite suppression. For instance, fast-food chains often use red and yellow to stimulate hunger.

    2. The Symbolic Power of Shapes: We discuss the meanings behind geometric and natural shapes in logos. Squares and rectangles often signify stability and dependability, while circles and curved lines suggest fluidity and creativity. We even compare these to the use of shapes in martial arts, where triangles symbolize power and energy.

    3. Importance of Font Choice: We discuss the significant psychological impact various fonts have on branding. Serif fonts are generally perceived as traditional and professional, while sans-serif fonts lend a modern and simple look. Script fonts can convey anything from elegance to fun, depending on their style.

    4. Personal Logo Insights: Sara provides an in-depth explanation of her own logo design, highlighting the creative use of elements like the microphone and specific fonts. Larry praises its creativity and relevance, giving listeners a real-world example of effective logo design.

    5. Color Associations and Appetite: Colors like red and yellow not only grab attention but also stimulate appetite, making them popular in the food industry. Conversely, colors like blue and purple can suppress appetite due to their associations with unappetizing elements like mold or poison.

    Whether you're rethinking your current logo or designing one from scratch, this episode is packed with valuable insights to ensure your branding efforts are both visually appealing and psychologically effective. Tune in and let's make your logo unforgettable!

    38 min
  • The Rise and Fall of Liver King: A Look into Inauthentic Brands
    Welcome back to Branded: your comprehensive guide to creative branding.
    In this episode, we dive into the fascinating rise and fall of a social media sensation known as the Liver King. While Sara learns about Liver King for the first time, Larry breaks down Liver King's journey from obscurity to a massive online following, built on a rather dubious premise. We'll explore the marketing scheme that catapulted him to fame, and how his brand was meticulously crafted—and ultimately tarnished.
    We'll dissect the unique branding techniques that Liver King employed, mostly involving raw meat diets and "ancestral tenants." We'll also discuss the aftermath of the revelation that his chiseled physique was maintained through substantial steroid use, not just raw liver and a primal lifestyle. Throughout this discussion, we'll leverage the SUCCES model from the book "Made to Stick" to better understand why his brand was so compelling despite its foundation on lies.
    So, grab a cup of coffee, settle in, and let's unfold the story of Liver King, his primal brand, and what we can learn from it in the world of branding.
    Key Takeaways:
    1. True Impact of Simple Messaging: We discuss how Liver King kept his brand message extremely simple by focusing solely on the primal lifestyle. The simplicity of his message, coupled with his distinct imagery, played a big role in his initial success.
    2. Unexpected Elements Grab Attention: Liver King’s outrageous public persona and diet of raw liver and bull testicles offered a shock factor that made him intriguing and shareable. We discuss how being unexpected helped him quickly gain an audience.
    3. Emotional Appeal in Branding: Larry and Sara discuss how Liver King preyed on societal beauty standards and self-consciousness, making people believe that adopting his lifestyle could transform their bodies and lives. Emotional connections, even if based on falsehoods, can be potent in branding.
    4. Building Credibility Through Consistency: Despite his actions being fraudulent, Liver King's relentless consistency in promoting his lifestyle and physique played a major role in building a credible (albeit deceptive) facade. We explore the idea of credibility and its critical role in successful branding.
    5. The Resilience of a Strong Brand: Even after being exposed, Liver King retained a significant portion of his followers, demonstrating the strength and stickiness of his brand. We discuss how robust branding can sometimes withstand even significant personal and public setbacks.
    Stay tuned to learn not just the fascinating story of Liver King, but also invaluable lessons on what to do—and what not to do—in your own branding journey.
    [embed]https://youtu.be/cIYUsrk077Y?si=Ig0B0zxgJ5zEdjtE[/embed]
    28 min
  • Top Personal Branding Mistakes You Don’t Want to Make
    Welcome back to Branded: your comprehensive guide to creative branding.
    For today's episode, we're going back to the basics and talking about the top mistakes we see people make when building their personal brand.
    First, there's a common misconception that building a successful brand is a quick process. We’ve seen it firsthand; it’s anything but quick and easy. Today, we’re here to shed light on the patience, perseverance, and authenticity required to create a brand that truly resonates.
    We talk about our personal journeys—yes, the struggles included—before we found success with our own brands. Core to this discussion is the importance of staying true to yourself and committing to a clear mission, values, and identity. Authenticity isn’t just a buzzword; it’s the backbone of a sustainable personal brand.
    We highlight the need to be vulnerable and share real experiences. Vulnerability can be a game-changer in building genuine relationships with clients. Personal connections go beyond professional agreements and can often lead to genuine friendships.
    We'll also give you a sneak peek into our upcoming episode, where we'll explore a significant branding mistake and how to avoid it. Be sure to subscribe so you don’t miss out!
    Key Takeaways:
    1. The Longevity of Personal Branding: We unpack the reality that building a personal brand is a long-term commitment rather than an overnight sensation. Patience and perseverance are key.
    2. Basics Before Launch: Sara stresses the importance of clearly understanding your values, mission, and identity before launching your personal brand. Authenticity starts with a solid foundation.
    3. Vulnerability as a Strength: Sharing personal stories and being vulnerable can strengthen your brand. Doing so builds trust and authentic connections with both customers and clients.
    4. Creating Personal Connections: Larry underscores the value of establishing personal connections with clients, which often lead to meaningful relationships beyond the professional realm.
    5. Engagement and Authenticity: Engaging your audience with personal, relatable content is crucial. It’s about more than just being visible; it’s about being genuinely connected.
    6. Understanding and Targeting Your Audience: Knowing your target audience, including their preferences and pain points, is fundamental. Focusing on a specific niche rather than trying to please everyone results in more effective and relatable content.
    7. Building a Sustainable Foundation: Beyond social media, having a website and an email list is crucial for long-term sustainability. Email marketing is particularly effective for maintaining audience engagement due to higher open rates compared to social media platforms.
    [embed]https://youtu.be/bkmPg2ncfDs?si=vBxDa2zrJfYtvud_[/embed]
    32 min
  • Podcast Monetization Strategies and Adapting Content Creation for Changing Behaviors
    Welcome back to Branded: your comprehensive guide to creative branding.
    Today, we have a special guest on the show, John Svedese, who brings a unique perspective on personal branding and content creation. Our conversation with John covers the power of short-form videos, the impact of attention spans on long-form content, and the evolving landscape of digital media consumption.
    We kick things off by exploring the shift towards shorter videos as consumers gravitate towards quick and engaging content, disrupting traditional long-form podcasts. We discuss the trend of watching YouTube content on television screens, challenging traditional streaming services for viewer attention.
    The discussion extends to monetizing podcasts through affiliate marketing and collaborating with local businesses for sponsorships, touching on the branding challenges faced by companies like Chipotle in the era of viral TikTok videos.
    As John shares his experiences in approaching Brooklyn businesses for sponsorships for his podcast, "The Basement Surge," we talk about the importance of passion and belief in one's content for successful monetization. John's high standards in content production, marketing, and networking emphasize the dedication required even when starting as a hobbyist.
    Key Takeaways:
    1. Evolution of Viewing Habits: The shift towards shorter videos reflects changing consumer preferences, highlighting the need for engaging and concise content in the digital age.
    2. Nurturing Local Partnerships: Leveraging relationships with local businesses for sponsorships can provide authenticity and support for niche podcasts, driving audience engagement and growth.
    3. Commitment to Quality: Maintaining high standards in content creation, marketing, and networking is crucial for successful monetization, even when starting as a hobbyist.
    4. Audience Engagement through Passion: Genuine passion for your content can drive audience engagement and loyalty, aligning with John's success in attracting and retaining listeners.
    5. Embracing Change and Adaptation: The podcast landscape continues to evolve, requiring creators to adapt to new trends, platforms, and audience preferences to stay relevant and thrive in the competitive media space.
    [embed]https://youtu.be/NK6vCeIeHCw[/embed]
    About John Svedese

    John is from Brooklyn, New York and over 40 years later he's still in the same house he grew up in.

    John's background is very heavy in graphic design, art and video production. So in 2019 when he started The Basement Surge he put all his skills into the production of the show. Quickly climbing the ranks in the independent podcasting space, BS now resides in the top 5% of podcasts in the world. 

    In 2022, John took a break from the show for 6 months and when he returned it was a whole new show. He had upgraded everything from the graphics, format of the show, and his presence on socials.

    Today, John is the co-founder of Surge Media with his wife Heather where they help independent creators and corporate companies start or upgrade their podcast. They also offer coaching, digital tools and assets and studio renovations.

    John is also in the middle of writing his first book, "Feel The Surge: How To Go From 0 To Trailblazer!" Coming soon!

    Connect with John here: https://zaap.bio/surgemedia
    35 min
  • AI’s Impact on Brands and How to Maintain Control
    Welcome back to Branded: your comprehensive guide to creative branding.
    Today's episode is a continuation of last week's AI conversation as technology is changing daily. We're talking about the rapid advancements of AI technology and how they impact branding strategies. While we touch upon AI advancements such as the latest Chat GPT update, our primary focus is on how brands can maintain control and avoid obsolescence in such a fast-evolving digital landscape.
    Recorded on May 16, just days after the release of the new Chat GPT update, we discuss the groundbreaking features of the AI tool, including real-time conversations, emotional response capabilities, and its implications for brands that rely on AI-driven services. We also examine the importance of building and protecting a brand in a world where platforms and technologies can become obsolete almost overnight.
    With these fast-paced advancements, it's imperative for brands and businesses to be forward-thinking and adaptable. We explore the significance of owning your audience and not just relying on third-party platforms to house your brand’s following.
    Key Takeaways:
    1. New AI Capabilities and Branding: We discuss the latest Chat GPT update and its significant improvements in real-time interaction and emotional responses. These advancements mean brands using previous versions or third-party AI companions may find themselves outdated.
    2. Maintaining Brand Control in Fast-Paced Tech Environments: We emphasize the necessity of having a backup strategy for your brand's online presence. This includes managing your email lists, owning your website, and not overly relying on social media platforms, which can change or disappear.
    3. The Role of Social Media and Email Lists: Sara highlights the importance of having a comprehensive strategy for connecting with your audience beyond social media platforms. This ensures that changes in platform algorithms or policies don’t hinder your ability to reach your audience.
    4. Adaptability and Forward Planning: We talk about the need for brands to stay adaptable and plan for the future. Larry mentions how AI advancements can make current technologies and platforms obsolete, stressing the importance of building a tech-proof brand strategy.
    5. Leveraging Newsletters for Engagement: We underscore the value of newsletters as a more stable and reliable form of communication compared to social platforms. By using tools like Beehive, brands can ensure they maintain direct, unfiltered access to their audience.
    [embed]https://youtu.be/2qYlO1roqQw?si=eeEDxQ2qUrioGaqK[/embed]
    21 min

About Branded

From the publisher's feed

Welcome to "Branded," your comprehensive guide to creative branding. We're your hosts, Larry Roberts and Sara Lohse, and together we're going to help you build a brand that sticks!