“Because obviously, a 30, 60, or 90-second ad could be effective, but [branded podcasts] are more of a longer-term strategy of building a community around that like specific program.” 

In the third installment of our Live at SXSW series, Heather is joined by Camille Laurente from Hueman Group Media and Michael Kropko from Ad Results Media. 

First, Camille gives listeners a crash course on branded podcasts. She and Heather discuss: 

Next, at around 14 minutes, Michael shares his insights from being a part of Ad Results, one of the largest podcast ad buyers in the space. Tune in to hear: 

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More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

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