Today’s guest is Omer Malchin. Omer was the CMO of Netflix back before the streaming wars and has worked on brands like Diageo, Wix.com, and Reali. More recently he has run an agency called Moxie Method which has worked on brands like Looker, Melio, SkinnyGirl, and even VC brands like Sequoia! Here are three things I learnt from Omer:

• The difference between a vendor and a partner when it comes to marketing agencies
• Serendipity through diversity
• A structured process for naming

Today’s guest is Austin Hay. Austin, the co-founder of Clarify, brings a wealth of experience from roles in Martech at Ramp,  and operations and go-to-market positions at Runway, mParticle, and Branch. With a focus on flexibility and intelligence, Austin is revolutionizing the CRM space with Clarify. Here are three things I learnt from Austin:

• Significant changes in the MarTech landscape  
• Resetting expectations on what is trackable in marketing
• How the traditional concept of the Customer Data Platform is evolving 

Today’s guest is Maya Spivak. Maya is a marketing leader known for her expertise in building beloved developer brands. She has worked on brands like Mux, Segment, Wealthfront, Gretel, and Google contributing to growth through the power of brand. Maya now leverages her experience to help tech businesses with brand strategy. Here are three things I learnt from Maya:

• Embracing unconventional paths 
• Timing & stage sensitivity for brand investments 
• Hyper-regional out-of-home advertising strategies

Today’s guest is Mustafa Ibrahim. Mustafa currently spearheads Global Marketing Data at HelloFresh. With a robust background in Marketing Science and Customer Analytics, he leverages data-driven strategies to optimize unit economics and drive product expansion. Here are three things I learnt from Mustafa:

• How different sectors approach marketing science
• Agility over specialization
• Educating teams about the significance of testing in marketing strategies 

Today’s guest is Barbara Galiza. Barbara is a growth strategist (ex Dentsu and WeTransfer) known for her expertise in data-driven decision-making and analytics, having worked with top tech firms like Microsoft and WeTransfer as well as leading marketing agencies. Here are three things I learnt from Barbara:

• The importance of campaign taxonomy establishment
• We talked about the ML based optimization on ad platforms
• Growing awareness of attribution gaps 

Today’s guest is Tido Carriero. Tido, Co-Founder at Koala, leverages his engineering and product expertise gained from roles at Segment, Dropbox, and Facebook to steer Koala's vision and innovation. With Koala, Tido spearheads a platform that identifies engaged leads and discerns buying signals in real time, revolutionizing how businesses engage with their best prospects.. Here are three things I learnt from Tido:

• The difference between first and third party intent data
• What the common sources of third party data are and how does reverse IP look up work
• How are folks leveraging Koala to grow

Today’s guest was Mark Huber. Mark, VP of Marketing at UserEvidence, a platform that supports brands to collect stats, intelligence, and proof from their customers to use in their go-to-market motion. Mark’s been in the startup ecosystem for ages including working at Metadata and advising Navattic. Here are two things I learnt from Mark:

• Importance of social proof using available intelligence
• How Mark built the pipeline model at UserEvidence and how it’s changed the game.

Today’s guest is Shirin Oreizy, Shirin is the founder and CEO of Next Step, an acclaimed Behavioral Design Agency. Shirin and her team employ The Science of Design™, a mixed-method research model, to craft superior outcomes for clients in marketing and product development. She's a sought-after speaker, spotlighted in Forbes, and has recently collaborated on projects with researchers from Harvard and Duke. Here are three things I learnt from Shirin:

• What is behavioral science and what does it take to design successful experiments?
• How can teams start with this methodology?
• How we should think about the recent controversies about replicability in scientific studies?

Today’s guest is Seth Matlins. Seth is the Managing Director of the Forbes CMO Network. Seth is also a board member of the American Advertising Federation. He has held various executive positions at CAA, LiveNation, and more. Here are three things I learnt from Seth:

• Don't use celebrity and media just for the sake of it.
• How the CMO needs to become the CEO of the function and what that means. 
• The best definition of marketing!