Brandformance

Today's guest is Sujani Dwarak. 

Suj leads paid media acquisition at Thumbtack and is a full-stack performance brand leader. Here are three things I learned from Suj: 

• You don't need fancy shoots and budgets to make an impact with a brand. 
• How to avoid false accuracy in marketing measurement. 
• How to measure brands' impact with incrementality testing. 

Todays guest is Matt Kaufman. Matt was the founding marketing leader and eventually the VP of Marketing at Qualia, a unicorn B2B enterprise real estate startup. Here are three things that I learned from Matt.

• How adaptability, mediation, and advocacy helped him during his time at Qualia
• His go-to motions for Qualia: thought leadership, events, and customer and community marketing.
• The comeback of the First Principles Thinking

Today's guest is Ben Dutter, the Chief Strategy Officer at Power Digital, a full-service digital agency providing customized performance marketing strategies to empower business growth. Ben has worked with brands and agencies throughout his career and also led a turnaround at Power Digital itself. Here are three things that I learned from Ben:

• How he led Power Digital's transformation after his arrival. 
• If 95% of marketing tasks are going to be done by AI.
• The importance of creativity in modern marketing.

Today’s guest was Kishore Kothandaraman. Kishore is the Co-Founder at Goldcast, an event and video marketing platform for B2B marketers. After a stint in Consulting, Healthcare, and an MBA from the Harvard Business School, Kishore started Goldcast nearly 4 years ago and has raised 10s of millions of dollars. Here are three things I learnt from Kishore:

• What makes an event successful
• How events, content, and video are morphing into one unit
• Where AI is having the most impact in video and events

Today’s guest is Omer Malchin. Omer was the CMO of Netflix back before the streaming wars and has worked on brands like Diageo, Wix.com, and Reali. More recently he has run an agency called Moxie Method which has worked on brands like Looker, Melio, SkinnyGirl, and even VC brands like Sequoia! Here are three things I learnt from Omer:

• The difference between a vendor and a partner when it comes to marketing agencies
• Serendipity through diversity
• A structured process for naming

Today’s guest is Austin Hay. Austin, the co-founder of Clarify, brings a wealth of experience from roles in Martech at Ramp,  and operations and go-to-market positions at Runway, mParticle, and Branch. With a focus on flexibility and intelligence, Austin is revolutionizing the CRM space with Clarify. Here are three things I learnt from Austin:

• Significant changes in the MarTech landscape  
• Resetting expectations on what is trackable in marketing
• How the traditional concept of the Customer Data Platform is evolving 

Today’s guest is Maya Spivak. Maya is a marketing leader known for her expertise in building beloved developer brands. She has worked on brands like Mux, Segment, Wealthfront, Gretel, and Google contributing to growth through the power of brand. Maya now leverages her experience to help tech businesses with brand strategy. Here are three things I learnt from Maya:

• Embracing unconventional paths 
• Timing & stage sensitivity for brand investments 
• Hyper-regional out-of-home advertising strategies

Today’s guest is Mustafa Ibrahim. Mustafa currently spearheads Global Marketing Data at HelloFresh. With a robust background in Marketing Science and Customer Analytics, he leverages data-driven strategies to optimize unit economics and drive product expansion. Here are three things I learnt from Mustafa:

• How different sectors approach marketing science
• Agility over specialization
• Educating teams about the significance of testing in marketing strategies 

Today’s guest is Barbara Galiza. Barbara is a growth strategist (ex Dentsu and WeTransfer) known for her expertise in data-driven decision-making and analytics, having worked with top tech firms like Microsoft and WeTransfer as well as leading marketing agencies. Here are three things I learnt from Barbara:

• The importance of campaign taxonomy establishment
• We talked about the ML based optimization on ad platforms
• Growing awareness of attribution gaps 

Today’s guest is Tido Carriero. Tido, Co-Founder at Koala, leverages his engineering and product expertise gained from roles at Segment, Dropbox, and Facebook to steer Koala's vision and innovation. With Koala, Tido spearheads a platform that identifies engaged leads and discerns buying signals in real time, revolutionizing how businesses engage with their best prospects.. Here are three things I learnt from Tido:

• The difference between first and third party intent data
• What the common sources of third party data are and how does reverse IP look up work
• How are folks leveraging Koala to grow