Brandformance

Today’s guest was Mark Huber. Mark, VP of Marketing at UserEvidence, a platform that supports brands to collect stats, intelligence, and proof from their customers to use in their go-to-market motion. Mark’s been in the startup ecosystem for ages including working at Metadata and advising Navattic. Here are two things I learnt from Mark:

• Importance of social proof using available intelligence
• How Mark built the pipeline model at UserEvidence and how it’s changed the game.

Today’s guest is Shirin Oreizy, Shirin is the founder and CEO of Next Step, an acclaimed Behavioral Design Agency. Shirin and her team employ The Science of Design™, a mixed-method research model, to craft superior outcomes for clients in marketing and product development. She's a sought-after speaker, spotlighted in Forbes, and has recently collaborated on projects with researchers from Harvard and Duke. Here are three things I learnt from Shirin:

• What is behavioral science and what does it take to design successful experiments?
• How can teams start with this methodology?
• How we should think about the recent controversies about replicability in scientific studies?

Today’s guest is Seth Matlins. Seth is the Managing Director of the Forbes CMO Network. Seth is also a board member of the American Advertising Federation. He has held various executive positions at CAA, LiveNation, and more. Here are three things I learnt from Seth:

• Don't use celebrity and media just for the sake of it.
• How the CMO needs to become the CEO of the function and what that means. 
• The best definition of marketing!