Branding Beauty

How do we approach social media management? 

Our Brand Partnerships have been very successful over the past few years and our clients are at the heart of our business.

With a portfolio across beauty, fashion and lifestyle, we know engaging copy, beautiful branding and cohesive aesthetics that best compliment a variety of consumers.

Our landscape is forever changing, we inspire audiences with copy & content across all touch points of their life.

In this episode we're diving into our agency approach to social media management, and what makes us different! 

Links for mentions in this epsidoe. 

How Social Ciara Got Started Episode https://podcasts.apple.com/gb/podcast/09-how-socially-ciara-started/id1518651748?i=1000486570422 

Clubhouse with Amanda Viens https://podcasts.apple.com/gb/podcast/30-what-is-clubhouse-invite-only-app-explained-amanda/id1518651748?i=1000506845075 

Attracting your ideal clients on social media https://podcasts.apple.com/gb/podcast/31-attracting-the-right-followers-on-social-media/id1518651748?i=1000507668532 

@alexachunstagram https://www.instagram.com/alexachungstagram/ 

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02 

Connect with me on ClubHouse - @sociallyciara

Join us on Instagram - https://www.instagram.com/sociallyciara/ 

My second podcast; STORIES IN TWO https://linktr.ee/storiesin2 

One of the many questions we get asked is "How to grow on social media", and in this episode we're sharing the right way to attract your ideal customer and follower on social media. 

Focusing in on your niche and building out your ideal client avatar is the first step in attracting followers who will go on to be customers. This episode is for any business who feels like their following doesn't align with their ideal customer. 

We're recruiting for a Web Developer - https://sociallyciara.com/careers 

Our Website - https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/https://www.instagram.com/sociallyciara/?hl=en 

Clubhouse, a voice-only app, is becoming the latest social media-based phenomenon. Clubhouse has risen from a Southern California talking point to become the main attraction of the media and music industries, with big names now clamouring for a chance to access the invite-only app. Amanda Viens joins us in this episode to discuss how it works, networking within the app and if it's here to stay. 

Our Website - https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en 

In 2020, we connected with so many new people, brands and businesses by SHOWING UP on social media. Even the days we didn't feel like being online, the 16 weeks we zoomed every Sunday and the incredible conversations in our DM's. We're bringing it back in 2021!! ⁠⠀

In this episode we're sharing how exactly we're doing this, and our first Instagram Live is taking place next Thursday - January 28th! 

Our Website - https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en 

Wondering what the future of Instagram marketing looks like? 

Between the COVID-19 pandemic, an increase in social activism, and Instagram introducing new features (hello Reels!), to call “unprecedented” the buzzword of 2020 is an understatement. 

With so much change, it can be hard to predict Instagram trends for 2021. But we’ve got some ideas! 

From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing. 

Our Website - https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en 

Pinterest has announced its Pinterest Predicts for 2021, an annual trend report that looks at what will be trending in the next year. Highlights include:

Beauty-Minimal skincare in the new glow up
People are giving up the complicated full make-up look to embrace slow beauty and let their natural skin texture shine through. This new "effortlessly chic" routine is simple and sustainable.

Increase in searches year over year for:

• glowing skin how to get naturally +4x
• face yoga exercises +4x
• homemade skin care +110%
• aloe vera face mask +115%
• natural everyday make-up +180%

Fashion-Athflow is the new athleisure
When athleisure meets elegance - that's athflow. Flowy pants, casual jumpsuits and oversized outfits will replace athletic clothes as the new go-to loungewear. Athflow is professional enough for a work-from-home look, stretchy enough for the yoga mat and comfy enough for the couch. 

Increase in searches year over year for:

• home dress women 2x
• oversized outfit 3x
• soft outfits +185%
• cotton jumpsuits for women +160%
• co-ord outfits two pieces +30%

Home decor-Japandi is the new modern
Every decor lover just swooned. Japanese design meets Scandanavian aesthetic in the rising home decor trend. Sleek lines, neutral colour schemes and calming set-ups will be on the radars of people everywhere. 

Increase in searches year over year for:

• Japandi +100%
• wooden bed design modern +5x
• neutral colour palette earth tones +3x
• minimalist bathroom design 4x
• modern minimalist kitchen +115%

Wellbeing-Zzz Time is the new me time
Sleep care will be the new self-care. Bedtime routines will be more luxurious than ever. From home goods just for sleep to bedtime exercise routines, people will bring intention to more restful regimens.

Increase in searches year over year for: 

• night affirmations sleep +100%
• sleep workout 3x
• sleep blends for diffuser +80%
• sleep yoga +90%
• silk sleepwear +60%

You can find the full list of 2021 trends, based on emerging searches with increases compared to last year, at pinterest.com. 

Our Website - https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en 

Thank you all who have been with us on this Socially Ciara PODMAS Journey, it was so much fun! ⁠
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We wish you all Happy Christmas and hope you are spending it with your loved ones.

Find out more about Socially Ciara https://sociallyciara.com/ 

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en 

Prepare for a chaotic one! In today's episode, the full team is on talking through Christmas plans, some podcast truths and we threw in some games! 
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Listen to the podcast to find out what game we are playing!⁠
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Don't forget that you can participate in our giveaway to win a Social Media Workshop with the Socially Ciara Team. To be in with a chance of winning, leave a rating and review on The Socially Ciara Podcast, and share your favourite episode to your Instagram Story. Be sure to tag us @sociallyciara.

Find out more about Socially Ciara https://sociallyciara.com/ 

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en 

PODMAS DAY 22: Our plan for Socially Ciara for 2021⁠
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In today's episode, we are sharing our plans that we want to achieve for Socially Ciara in 2021; including new team members, new site, new services and new events!
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Don't forget that you can participate in our giveaway to win a Social Media Workshop with the Socially Ciara Team. To be in with a chance of winning, leave a rating and review on The Socially Ciara Podcast, and share your favourite episode to your Instagram Story. Be sure to tag us @sociallyciara.

Find out more about Socially Ciara https://sociallyciara.com/ 

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en 

In today’s episode, we talk about the best social media courses that you can start today. Courses mentioned in the podcast are:⁠
Fundamentals of Digital Marketing (Platform: Google Digital Garage)⁠
Social Media Training For Beginners (Platform: Constant Contact) ⁠Social Media Marketing (Platform: Udemy)⁠

Don't forget that you can participate in our giveaway to win a Social Media Workshop with the Socially Ciara Team. To be in with a chance of winning, leave a rating and review on The Socially Ciara Podcast, and share your favourite episode to your Instagram Story. Be sure to tag us @sociallyciara.

Find out more about Socially Ciara https://sociallyciara.com/ 

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en