Branding Beauty

This Is How Often You Should Post on Instagram According to 81M Posts ✨

How often should you post to Instagram each week? Later Media analysed over 81 million feed posts (excluding Reels and IGTV videos) to find out the answer.

And here it is;
* For accounts with under 1K followers: posting 14 times per week delivers the highest reach and engagement rates per post.

* For accounts with 1K-250K followers*: posting 14 or 20 times per week delivers the highest reach rate per post, while posting once per week delivers the highest engagement rate per post.

* For accounts with 250K+ followers: posting only once per week delivers the highest reach rate and engagement rates per post.

Reach rate is a valuable indicator for brand exposure, while engagement rate can indicate how well your content is resonating with your community.
In an ideal world, you want your reach and engagement rates to be as high as possible for every post you share, while still posting frequently enough to make an impact.

Mentioned in this weeks episode;

Our SC Reel https://www.instagram.com/p/CYtWKzHo-9B/ 

Later Blog Article https://later.com/blog/how-often-post-to-instagram/ 

Podcast Episode on Hashtags https://open.spotify.com/episode/7zWUyIRfgQ9X5G8apgGf08?si=94fc2e5ad21d4b5f 

We see no sign of Reels slowing down in 2022 – it’s only bigger and better from here.
From additional creator tools to a more advanced algorithm, we’re  sharing our top seven predictions for 2022. 

1. The Reels Algorithm Will Become More Advanced
2. Reels Shopping Will Go Next-level
3. Reels Will Become a Major Part of the Instagram App
4. The Instagram Reels Aesthetic Will Become More Prominent 
5. Reels Will Have a Separate Identity to TikTok 
6. New Creative Editing Features and Interactive Filters
7. New Incentives for Creators

We're also covering our top 6 marketing predications for the platform for the next 12 months too. It's a jam packed episode! 

Last weeks episode - https://open.spotify.com/episode/6UTAmK5Rg64UBYognwJfJu?si=a9606a2f663444f8 

Our Instagram Page - https://www.instagram.com/sociallyciara/ 

Our LinkedIn Page - https://www.linkedin.com/company/socially-ciara/?viewAsMember=true 

We’re hiring! https://sociallyciara.com/careers 

Follow Adam Mosseri - https://www.instagram.com/mosseri/ 

Our Latest Meme - https://www.instagram.com/p/CYlcsYyNsb9/ 

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02 

One of our believes at SC is that investment in SEO is an investment in your long-term digital success. SEO is still one of the most effective and low cost ways to drive quality visitors to your website. Many businesses deliver well over half their traffic and conversions from SEO through their SEO strategic tactics, or the strength of their brand. ⁠
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In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. To our clients we always say that SEO is the long term game within the digital strategies that we build for them. We’ll touch on why this is the case a little bit later on. ⁠
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In today’s episode we’re covering the below topics;⁠
What is SEO? ⁠
What is SEO Marketing?⁠
How does SEO work?⁠
How to improve SEO? ⁠
The First Steps to Getting Started! ⁠

We're Hiring; https://sociallyciara.com/careers 

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02 

Join us on Instagram - https://www.instagram.com/sociallyciara/ 

Learn more about our services - https://sociallyciara.com/services

In 2022, we’re kicking up our digital marketing efforts to another level. So in this episode we’re sharing our big bets when it comes to what we think will have all industries focusing on. 

 For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention.

You can donate to this incredible charity through the links below. 

Learn more about Beder https://www.beder.org.uk/ 

Follow Beder on Instagram https://www.instagram.com/beder_uk/ 

Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU= 

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02 

Join us on Instagram - https://www.instagram.com/sociallyciara/ 

Learn more about our services - https://sociallyciara.com/services 

Our Creative team are back in this episode to discuss how to remain creative whilst working in a multi-functional team remotely. With communication tips, ways of working and understanding clients at the heart of this episode, we think this is a must listen for everyone looking to up their creativity in 2022. 

 For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention.

You can donate to this incredible charity through the links below. 

Learn more about Beder https://www.beder.org.uk/ 

Follow Beder on Instagram https://www.instagram.com/beder_uk/ 

Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU= 

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02 

Join us on Instagram - https://www.instagram.com/sociallyciara/ 

Learn more about our services - https://sociallyciara.com/services 

In today's Podmas episode we’re speaking with the lovely lauren from @copeandassociatesaccounting to talk about all things finance. From starting out as freelance to tax planning, Lauren is a wealth of knowledge when it comes to getting a handle on your businesses books and this is a great episode for all business owners. 

 For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention.

You can donate to this incredible charity through the links below. 

Learn more about Beder https://www.beder.org.uk/ 

Follow Beder on Instagram https://www.instagram.com/beder_uk/ 

Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU= 

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02 

Join us on Instagram - https://www.instagram.com/sociallyciara/ 

Learn more about our services - https://sociallyciara.com/services 

For the first time on this podcast, Ciara is being asked the questions. Anna (our account executive) asks Ciara all about why she started the agency, dream clients and best advice for new agencies. 

For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention.

You can donate to this incredible charity through the links below. 

Learn more about Beder https://www.beder.org.uk/ 

Follow Beder on Instagram https://www.instagram.com/beder_uk/ 

Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU= 

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02 

Join us on Instagram - https://www.instagram.com/sociallyciara/ 

Learn more about our services - https://sociallyciara.com/services 

Today we have not one, but two special guests. Our creative team took the reins on this episode to discuss the best practice with creating instagram reels; from music to apps, it’s all covered. Thank you Elle and Sarah for hosting this great episode. 

For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention.

You can donate to this incredible charity through the links below. 

Learn more about Beder https://www.beder.org.uk/ Follow Beder on Instagram https://www.instagram.com/beder_uk/ Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU= 

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02 Join us on Instagram - https://www.instagram.com/sociallyciara/ Learn more about our services - https://sociallyciara.com/services 

It’s the question on everyone’s lips… are blogs still relevant in 2022?

Is it worth spending time and money on your company blog or creating a blog in the day of social media?

In a nutshell: yes, and in today’s episode we’re going through the reasons why and explaining the many benefits for your digital footprint. 

For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention.

You can donate to this incredible charity through the links below. 

Learn more about Beder https://www.beder.org.uk/ 

Follow Beder on Instagram https://www.instagram.com/beder_uk/ 

Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU= 

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02 

Join us on Instagram - https://www.instagram.com/sociallyciara/ 

Learn more about our services - https://sociallyciara.com/services 

Is one of your goals for next year to be on top of your emails or accounts? Or perhaps it’s taking a closer look at communication? This is something I constantly look at, and @timewithanna is back with us again today to chat about all things organisation. All of our clients and team members know how much Anna helps organise the agency, so there was no one more suited to today's topic! 

For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention.

You can donate to this incredible charity through the links below. 

Learn more about Beder https://www.beder.org.uk/ 

Follow Beder on Instagram https://www.instagram.com/beder_uk/ 

Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU= 

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02 

Join us on Instagram - https://www.instagram.com/sociallyciara/ 

Learn more about our services - https://sociallyciara.com/services