Branding Beauty

Influencer campaign has been around for decades, but this powerful marketing strategy is now more important than ever to help increase your brand awareness, get leads, and drive major sales!

Now that you’re ready to get started with influencer marketing for your business, we have 6 simple tips for you to kickstart your influencer campaign.

Ciara breaks down the difference between organic and paid campaigns, along with different budgets when it comes to micro and macro collaborations. 

Our 6 Steps Process includes;

• Define Your Online Audience
• Understand the different influencer campaign approaches, and the best one that fits your business
• Align with the Right Influencers
• Engage and Build Relationship
• Campaign Activation
• Measure & Track

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02 

Join us on Instagram - https://www.instagram.com/sociallyciara/ 

Learn more about our services - https://sociallyciara.com/services

Our guest this week is the lovely Charlotte, Founder of the fashion label "The Lord Label". From launching right before Covid to marketing on instagram, Charlotte shares her biggest learnings on starting a business with passion and connecting with customers. 

Follow The Lord Label; https://www.instagram.com/thelordlabel/ 

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02 

Join us on Instagram - https://www.instagram.com/sociallyciara/ 

Learn more about our services - https://sociallyciara.com/services

This is an episode I've wanted to record for awhile, but always seemed to put it off. I'm now at a point where all of these lessons have made me much better at my job, and I'm hoping that you will find these useful too. ⁠⁠

From posting without purpose to posting on the wrong accounts, been there and have the stress to prove it. I'm sharing my honest mistakes and biggest learnings of being a social media manager for the past 7 years. 

Mentioned In This Episode;

My Top Tips on Personal Branding https://open.spotify.com/episode/30ofFvNlAlKSnWVjEylqjw?si=wjbWDkgWRomlf13siIRGFQ&dl_branch=1 

How Socially Ciara Started https://open.spotify.com/episode/0d3MXXqeg5v2EcXeBNfNIf?si=hS5vJt4QSRumqRNMRX0wyA&dl_branch=1 

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02 

Join us on Instagram - https://www.instagram.com/sociallyciara/ 

Learn more about our services - https://sociallyciara.com/services

In this episode Ciara chats with Alana, Founder & Designer of the fashion brand "This is The Remix" after discovering each other through PR for the People (a previous podcast guest, episode linked below". 

This is The Remix is a clothing line that focuses on fashion with a message. Our mission is to provide fashionable clothing that inspires, empowers, and motivates people to make a difference in their mental health.

Hope you enjoy the episode. 

Our episode with PR for the People - https://apple.co/3fVtInI 

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02 

Join us on Instagram - https://www.instagram.com/sociallyciara/ 

Learn more about our services - https://sociallyciara.com/services

Ciara & Pamela are back together this week to discuss investing in paid media; how to create a social media paid strategy, share some best case examples, how the landscape has changed over the past 12 months, how to building audiences, channels to invest and focus on and how to building out a paid media calendar. 

Email us your questions on Paid Media, or case study requests to [email protected] 

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02 

Join us on Instagram - https://www.instagram.com/sociallyciara/ 

Learn more about our services - https://sociallyciara.com/services

With an estimated 90 million listeners in the U.S, a podcast or your business has huge potential in terms of reaching new customers. On top of that, your podcast is an owned channel where you can control your brand’s message and position your business in the most strategic light. When listeners subscribe to your podcast, they are opting in to hearing from you on a regular basis. By starting a podcast and releasing episodes on a consistent schedule, you can stay at the top of your customers’ minds and stand out from the competition, building a level of brand loyalty that deepens over time. We talk about all the other reasons why now is the time for you start that podcast you've been thinking about. 

Mentioned in this episode;

One Year of Podcasting Episode https://apple.co/2Tmwf22 

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02 

Join us on Instagram - https://www.instagram.com/sociallyciara/ 

Learn more about our services - https://sociallyciara.com/services

Spirituality and astrology have been used as forms of self-care and mindfulness for a long time now and have increased in popularity with us realising how important it is to care for ourselves. In this episode, Ciara will be speaking with Anna, a Tarot reader & member of the SC team, to see how we can implement the basics of spirituality into your work and business to create a healthy work environment. 

Mentioned on this episode;

Astrology book - https://www.amazon.co.uk/Signs-Success-Remarkable-Astrology-Publisher/dp/B00SLSH3FS/ref=sr_1_1?dchild=1&keywords=signs+of+success+steven+mark+weiss&qid=1626261829&sr=8-1 

Time with Anna - https://www.instagram.com/timewithanna/ 
Co Star App - https://apps.apple.com/us/app/co-star-personalized-astrology/id1264782561 
The Pattern https://apps.apple.com/us/app/the-pattern/id1071085727 
Moon Phase App https://apps.apple.com/gb/app/my-moon-phase-lunar-calendar/id1104649246 

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02 

Join us on Instagram - https://www.instagram.com/sociallyciara/ 

Learn more about our services - https://sociallyciara.com/services

How much time should you be spending on Social Media? It's an age old question. From community management to scheduling content to building your social media strategy; what is the right balance. 

While this is different for everyone, we're sharing what we've learned over the years - the hours per week and how long to spend in each area. 

For content creation ideas;

Flipboard https://flipboard.com/ 

Buzzsumo https://app.buzzsumo.com/home 

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02 

Join us on Instagram - https://www.instagram.com/sociallyciara/ 

Learn more about our services - https://sociallyciara.com/services

We're sharing an extra episode this week to discuss the instagram update that everyone is talking about. Ciara is giving her take on Adam Mosseri's statement, and how this will affect your social media strategy. 

Mentioned in this episode;

https://sociallyciara.com/reels-for-businesses 

Content Creation Podcast Episode https://apple.co/2Uc0VTQ 

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02 

Join us on Instagram - https://www.instagram.com/sociallyciara/ 

Learn more about our services - https://sociallyciara.com/services

"How to start a beauty brand" is a question that comes up a lot in the world we work in, and we have the honour of working with amazing women who know just how to do this. In this episode we are chatting with Shenae Rae, Founder & Managing Director of SwearBy Skin and who is also a current client of Socially Ciara. 

SwearBy Skin is wireless, wearable LED design tackles fine lines, breakouts and hyperpigmentation while you lounge. Just switch up your setting depending on the kind of skin day you’re having. 

Shop SwearBy Skin https://swearbyskin.com/ 

Follow SwearBy Skin https://www.instagram.com/swearbyskin/ 

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02 

Join us on Instagram - https://www.instagram.com/sociallyciara/ 

Learn more about our services - https://sociallyciara.com/services