Branding. Kind of an embarassing word if you think about it. But we need to talk about it. Not your logo or color scheme, etc. but what can people expect to see from you and your business. Do your social media followers recognize your posts instantly without the need to read who it's from?

This week Amanda talks about finding and defining our brands by sending out a clear, honest message of who YOU are, what you're about and what you love. Defining who you are and who your audience is will mean that you are NOT for everyone. It's OK, Amanda talks about that too.

We're also featuring a few stand-out vintage businesses. Shout-outs go to:

Ragg Mopp Vintage
Female Hysteria
Xtabay Vintage
EBK Vintage
Spaced Out Mama

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The Thrifters podcast is 100% commercial-free. Your generosity is greatly appreciated though! If this podcast has brought you some value you can "buy a coffee" for Amanda! Contribute any amount you feel good about. No subscription necessary.

buymeacoffee.com/thethrifters

Follow Amanda @Irreverentfinery on Instagram
Irreverentfinery on Etsy

Podcast produced by Ben Walker-Storey
Music by Kevin Macleod