“What is branding worth, and when does the ROI make sense?”

Have you ever asked that question or pondered whether or not it's time to work on your brand, or invest in your brand? That's exactly where Susan Hohman is right now. Trying to decide if it's worth it. She came looking for advice and Marc Scott has a few tips for her.

🎙️ From Marc’s quirky Dr. Pepper hat branding to building consistent visual identities, they dive into:

How brand associations (like Marc = Dr. Pepper & barbecue) can boost recognition

The evolution of your personal brand across different niches (explainer videos, documentaries)

Key branding building blocks: logo, colors, fonts, headshots, tagline, and messaging

When to hire a branding expert and how that decision impacts your demos, website, and client pitch

Whether you’re just starting or looking to level up, this episode delivers practical, real-world branding advice for voice talents. 

🖱️ Susan Hohman Website - https://susanhohmanvoiceart.com

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott

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If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15