Everyday VOpreneur® with Marc Scott

Everyday VOpreneur® with Marc Scott

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Everyday VOpreneur® with Marc Scott episodes

  • You Might Be Closer Than You Think

    A couple of days ago, Marc shared the trailer for his first docuseries - and he calls it the number one highlight of his career. In this episode, he tells the whole story behind it, because the win isn't the point. The timeline is.

    Marc has always been open about chasing documentary narration, right down to the vision he shared on a recent episode: family movie night, pizza in the basement, and pushing play on a show his kids don't know he narrated. Putting that goal out in the open was terrifying - because public goals mean public failure if they don't come true.

    So he walks through the years most people never see. Signing with his agent in 2016. Starting coaching in 2020. An award-nominated demo in 2022. Then 2022, 2023, 2024 - no bookings. The doubt. The decision to start creating DocuShorts and commit to a full year no matter the metrics. The workshop he fought to get into. And finally, in 2026, the booking.

    The lesson isn't "look what I did." It's that you might be closer than you think - and most people quit one swing too soon. Marc breaks down how he reverse-engineered the goal step by step, and the emotional connection to the vision he believes finally shifted everything.

    If you've been grinding toward a goal that hasn't landed yet, this is the one to sit with.

    CONNECT WITH MARC SCOTT & VOPRENEUR

    🖱️ Marc Scott on Instagram - https://instagram.com/marcscott

    🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO

    🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

    RESOURCES FOR VOICE ACTORS

    * Voice Over Marketing Resources

    ➡️ Visit https://vopreneur.com

    * Get an instant $25 credit when you sign up for VoiceZam

    ➡️ Visit https://voicezam.com/marcscott

    * For voice over services:

    ➡️ Visit https://marcscottvoiceover.com

    * Join the VOpreneur Facebook Group

    ➡️ Visit https://facebook.com/groups/vopreneur

    If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

    🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode.

    CHAPTERS

    00:00 The Risk of Sharing Your Goals Publicly
    02:15 The Voice Over Goal I Couldn't Let Go
    05:29 I Finally Booked My First Docuseries
    08:14 Don't Quit One Swing Too Soon
    09:37 The Six-Year Journey to This Booking
    11:30 Creating the Work I Wanted to Book
    15:56 You Might Be Closer Than You Think
    18:41 The Missing Piece: Connecting to the Vision
    21:04 Reverse Engineer the Goal and Do It Until You Win

    26 min
  • On Any Given Day, Any Voice Actor Can Win

    Marc and his 14-year-old daughter just finished the latest season of Battle on the Beach. What does a home renovation show have to do with voiceover? More than you'd think.

    Three teams, the same room, the same brief, seven weeks - and every single week they produce three completely different results. Any one of them could win on any given day, and which one does comes down entirely to what the judges happen to respond to. It's fully subjective. And Marc realized it sounds exactly like casting.

    In this solo episode, he gets honest about becoming "the king of the shortlist" - averaging a strong one-in-six shortlist rate on the casting sites, but not seeing the bookings to match. He talks about how easy it is to start questioning everything: your reads, your interpretation, whether your version of conversational is their version of conversational.

    Then he reframes it. He shares the job he booked this week with the take he almost didn't submit - the one that didn't even follow the specs - and why that's the whole point. Casting is subjective. You can't control which read lands. What you can control is your creativity, your effort, the coaches you lean on, and the mindset you bring into the booth.

    If the shortlist-but-no-booking grind has been messing with your head, this is the reminder you need: on any given day, any one of us can win.

    CONNECT WITH MARC SCOTT & VOPRENEUR

    🖱️ Marc Scott on Instagram - https://instagram.com/marcscott

    🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO

    🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

    RESOURCES FOR VOICE ACTORS

    * Voice Over Marketing Resources

    ➡️ Visit https://vopreneur.com

    * Get an instant $25 credit when you sign up for VoiceZam

    ➡️ Visit https://voicezam.com/marcscott

    * For voice over services:

    ➡️ Visit https://marcscottvoiceover.com

    * Join the VOpreneur Facebook Group

    ➡️ Visit https://facebook.com/groups/vopreneur

    If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

    🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode.

    00:00 What Does a Home Renovation Show Have to Do With Voice Over?

    01:08 The Same Challenge, Three Completely Different Choices
    03:01 Voice Over Auditions Are Completely Subjective
    03:30 Becoming the King of the Shortlist
    05:35 Any One of Us Is Good Enough to Win
    07:56 Learning to Trust Your Auditions
    08:52 The Read I Didn't Expect Them to Choose
    09:39 Stop Letting Subjectivity Destroy Your Confidence
    12:08 On Any Given Day, Any One of Us Can Win
    13:27 Focus on What You Can Control

    16 min
  • You Need 15 Minutes to Grow Your Business

    After a decade of coaching thousands of voice actors, Marc keeps running into the same obstacle above all others: time. Everyone knows what they should be doing to market their business. Almost nobody feels like they have the hours to do it.

    In this solo episode, Marc reframes the whole problem with one question: what can you do in 15 minutes?

    He makes the case that the real productivity killer isn't a lack of time - it's the all-or-nothing mindset. We tell ourselves that if we can't sit down for a dedicated hour, it isn't worth starting, so we do nothing at all. And those 15-minute pockets we do have get lost to doom scrolling, a quick game, or one more episode.

    Marc walks through exactly what he gets done in those small windows - a couple of meaningful LinkedIn comments, one introductory email researched and sent, a single social post, a handful of connection requests, a follow-up with a prospect who went quiet. None of it takes an hour. All of it moves the needle.

    If time has always been the thing standing between you and a consistent marketing habit, this is the baby step that actually works.

    CONNECT WITH MARC SCOTT & VOPRENEUR

    🖱️ Marc Scott on Instagram - https://instagram.com/marcscott

    🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO

    🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

    RESOURCES FOR VOICE ACTORS

    * Voice Over Marketing Resources

    ➡️ Visit https://vopreneur.com

    * Get an instant $25 credit when you sign up for VoiceZam

    ➡️ Visit https://voicezam.com/marcscott

    * For voice over services:

    ➡️ Visit https://marcscottvoiceover.com

    * Join the VOpreneur Facebook Group

    ➡️ Visit https://facebook.com/groups/vopreneur

    If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

    🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode.

    CHAPTERS

    00:00 What Can You Do in 15 Minutes?
    01:36 Why Time Management Is Harder When You’re the Boss
    03:23 Rethinking How You Make Time for Marketing
    06:12 Stop Waiting for the Perfect Hour
    07:49 What 15 Minutes of Marketing Can Actually Accomplish
    11:39 Small Actions Add Up to Business Growth

    17 min
  • Only the Strong Survive: 5 Things Voice Actors Can't Ignore in 2026

    The summer series is over, and Marc spent a lot of it away from the office - resetting, thinking, and figuring out where his voiceover business goes from here.

    This has been an unusual year. AI hit his business hard, e-learning work he counted on disappeared, and he made a deliberate choice to step back from coaching and get back to voiceover. In this solo episode, he shares the five things he keeps coming back to - the ones he's rebuilding his own business around heading into Q4.

    He gets into why you can't measure what you don't track, and the handful of numbers he now keeps in front of him every single week. Then he flips it around: why most voice actors are tracking the wrong metrics entirely, and which ones actually matter.

    From there it's AI search - why being found in ChatGPT and Claude may now matter more than being found on Google, and why we're all starting from close to zero. He talks about creating content with real purpose instead of posting for the sake of it, and why the competition left standing is tougher than the crowd that's thinning out.

    Plus a bonus he swore he wouldn't admit out loud: the niche he thinks he may have quietly found for himself - and the question of whether you can build a moat of your own.

    If you're figuring out how to finish the year strong, this one's for you.

    CONNECT WITH MARC SCOTT & VOPRENEUR

    🖱️ Marc Scott on Instagram - https://instagram.com/marcscott

    🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO

    🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

    RESOURCES FOR VOICE ACTORS

    * Voice Over Marketing Resources

    ➡️ Visit https://vopreneur.com

    * Get an instant $25 credit when you sign up for VoiceZam

    ➡️ Visit https://voicezam.com/marcscott

    * For voice over services:

    ➡️ Visit https://marcscottvoiceover.com

    * Join the VOpreneur Facebook Group

    ➡️ Visit https://facebook.com/groups/vopreneur

    If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

    🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode.

    CHAPTERS

    00:00 Back to Basics in My Voice Over Business
    02:32 #1: You Can't Measure What You Don't Track
    06:08 #2: Stop Tracking the Wrong Metrics
    09:47 #3: AI Search Is Only Getting Bigger
    15:17 #4: Your Content Needs a Purpose
    19:48 #5: Voice Over Competition Is Getting Fiercer
    23:31 How to Stay Competitive and Bring Your A-Game
    24:54 The 5 Lessons: Quick Recap
    26:33 BONUS: Can You Build a Niche and Create a Moat?

    30 min
  • Voices.com in 2026: How to Actually Get Found & Booked with Gina Scarpa

    Marc spent nearly a decade away from Voices.com. Then, in July, he decided to give the platform another shot.

    Six weeks later, he had questions.

    In this episode of the Everyday VOpreneur Podcast, Marc is joined by Gina Scarpa, one of the top-booking voice actors on Voices.com, for a deep dive into how the platform actually works and how voice actors can get more from it.

    Originally recorded during Free Advice Friday, this conversation covers everything from profile optimization and search results to auditions, shortlists, algorithms, bookings, rates and more.

    Gina explains why getting to a 100% VoiceMatch should be one of your first priorities, how clips impact your visibility in search, what actually happens when a client receives your audition, and why you shouldn’t be afraid to submit for opportunities that fit.

    They also dig into some of the mistakes voice actors make on the platform, including poorly optimized clips, misunderstanding statistics, archiving completed auditions, and automatically rejecting jobs because of perpetuity language without asking questions first.

    Plus, Marc shares what he’s learned during his first six weeks back on Voices.com, how the experience compares with Voice123, and why his opinion of the platform is beginning to change.

    If you’re already using Voices.com, thinking about joining, or wondering why you’re paying for a membership but not seeing results, this episode will help you better understand the game you’re playing and how to play it smarter.

    Check out Gina's Courses Here - https://courses.ginascarpa.com/ref/marcscott

    CONNECT WITH GINA SCARPA
    Gina Scarpa Website - https://ginascarpa.com
    Gina Scarpa on Instagram - https://www.instagram.com/ginascarpa
    Gina Scarpa on Facebook - https://www.facebook.com/voiceoversbygina
    Gina Scarpa on X - https://x.com/ginascarpa
    Gina Scarpa on YouTube - https://www.youtube.com/channel/UCbw8eOVVA_H0_zb4VHZlAWw
     
    Marc Scott on Instagram - https://instagram.com/marcscott
    VOpreneur® on YouTube - https://youtube.com/@vopreneur
    RESOURCES FOR VOICE ACTORS

    * Voice Over Marketing Resources

    ➡️ Visit https://vopreneur.com

    * Get an instant $25 credit when you sign up for VoiceZam

    ➡️ Visit https://voicezam.com/marcscott

    * For voice over services:

    ➡️ Visit https://marcscottvoiceover.com

    * Join the VOpreneur Facebook Group

    ➡️ Visit https://facebook.com/groups/vopreneur

    If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

    🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode.

    CHAPTERS

    00:00 Why I Gave Voices.com Another Chance
    04:27 Voice123’s $8,000 Membership?!
    07:46 Getting Started on Voices.com
    09:15 How Clients Find Voice Actors Through Search
    14:45 How Voices.com Search Actually Works
    18:09 Shortlists, Bookings and the Algorithm
    26:19 What Clients See When You Audition
    28:43 Should You Audition for Everything?
    32:39 Optimizing Your Profile and Voice Match
    37:50 Voices.com vs. Agent Auditions
    41:02 Understanding the Voices.com Algorithm
    49:00 How Long Does It Take to Book?
    52:26 Gina’s Most Overlooked Voices.com Tips
    55:19 The Truth About “In Perpetuity” Jobs
    59:39 When Does the Summer Slowdown End?

    1 hr 7 min
  • The Real Reason Voice Actor Marketing Feels Awkward with Paul Vinger

    Paul Vinger calls it "the unbearable awkwardness of marketing." He's an in-person guy - he connects easily face to face - but online, reaching out cold to total strangers still feels off. His question for Marc: where are the signposts that tell you you're going in the right direction, and what are the potholes to steer away from?

    In this Summer Series episode, Marc breaks down why the awkwardness is usually a signal - not a flaw in your approach, but a clue that something in your chain needs attention.

    They cover why targeting the right people removes most of the awkwardness before you even write a word, why personalization isn't about knowing deep intimate secrets - it's about showing you did five minutes of homework, and why the copy-paste test is the fastest way to know if your email is actually personal.

    Marc also gets into the confidence factor - how your internal narrative about your own demos and abilities shows up in your marketing whether you realize it or not, and why the voice actors who send the most emails are usually the ones who feel best about what they're offering.

    Plus: what it looks like when you flip the script on negative responses, why one angry reply from a hundred emails shouldn't change your strategy, and why the awkwardness tends to disappear when you genuinely believe you can solve someone's problem.

    If marketing feels awkward, that's information. Here's what to do with it.

    CONNECT WITH PAUL VINGER

    🖱️ Paul Vinger Website - https://paulvinger.com

    🖱️ Paul Vinger on LinkedIn - https://linkedin.com/in/paulvinger
    🖱️ Paul Vinger on Facebook - https://facebook.com/paul.vinger
    🖱️ Paul Vinger on Instagram - https://instagram.com/pvinger

    🖱️ Marc Scott on Instagram - https://instagram.com/marcscott

    🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

    RESOURCES FOR VOICE ACTORS

    * VOpreneur®

    ➡️ Visit https://vopreneur.com

    * Get an instant $25 credit when you sign up for VoiceZam

    ➡️ Visit https://voicezam.com/marcscott

    * For voice over services:

    ➡️ Visit https://marcscottvoiceover.com

    * Join the VOpreneur Facebook Group

    ➡️ Visit https://facebook.com/groups/vopreneur

    If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15

    0:00 The Unbearable Awkwardness of Marketing

    1:34 Why Voice Actors Feel Awkward About Marketing
    3:33 You’re Offering Something Clients Actually Need
    6:58 What Makes You Different as a Voice Actor?
    10:13 How to Personalize a Cold Email
    14:21 How to Prove You’re Not AI
    17:27 Why Confidence Changes Your Marketing
    20:32 How to Know If Your Marketing Is Working
    22:37 Changing the Narrative Around Auditions
    26:33 Getting Better at Email Marketing
    29:09 You Have Nothing to Lose
    31:10 Is Email Marketing Dead?
    33:42 Send It and Let It Go

    36 min
  • You Finally Have Time to Go Full-Time. Here's Where to Put It with Ryan Benes

    Ryan Benes just retired from the Marine Corps after 22 years, and for the first time in his career, he has real time to invest in voiceover.

    His question for Marc: when you go from a few hours a week to full-time, where do you put that time so it actually moves the needle?

    In this Summer Series episode, Marc breaks down how to approach the full-time VO transition, what to keep doing, what to shift, and what to watch out for.

    They dig into the perpetual preparation trap, why already being bookable with limited time is an important signal, and when it might be time to shift some of your training dollars from coaching to getting in front of agents.

    Marc also shows Ryan how to mine his past bookings for clues about where future work could come from, turn his military and aviation background into a competitive advantage, improve his email marketing in the age of AI, and use LinkedIn and booking data to find more of the right prospects.

    Plus, there's an important warning for any voice actor going full-time: when casting sites are already working, it's easy to give them all your newfound time at the expense of building a direct client base you actually own.

    And ultimately, going full-time isn't about filling 40 hours. It's about using those hours intentionally.

    If you did this with 10 hours a week, imagine what 40 can do.

    CONNECT WITH RYAN BENES

    🖱️ Ryan Benes Gonzalez Website - https://callsignvo.com

    🖱️ Ryan Benes on LinkedIn - https://linkedin.com/in/callsignvo

    🖱️ Marc Scott on Instagram - https://instagram.com/marcscott

    🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

    RESOURCES FOR VOICE ACTORS

    * VOpreneur®

    ➡️ Visit https://vopreneur.com

    * Get an instant $25 credit when you sign up for VoiceZam

    ➡️ Visit https://voicezam.com/marcscott

    * For voice over services:

    ➡️ Visit https://marcscottvoiceover.com

    * Join the VOpreneur Facebook Group

    ➡️ Visit https://facebook.com/groups/vopreneur

    If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15

    🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode.

    00:00 Going Full-Time: Where Should You Focus?

    01:29 The Perpetual Preparation Trap
    04:20 Start With What's Already Working
    08:00 From Coaching to Getting in Front of Agents
    09:08 Use Your Booking History to Find More Work
    11:37 Turn Your Background Into a Competitive Advantage
    14:30 Email Marketing in the Age of AI
    16:16 Build a Smarter Voice Over Marketing Strategy
    21:20 The Discipline and Freedom of Full-Time Voice Over
    26:20 Don't Let Casting Sites Become the Whole Strategy

    29 min
  • Being Audition #51 Isn't the Problem. Here's What Is with Rod Gonzalez

    Rod Gonzalez is a bilingual voice actor working in both English and Spanish - and he's got three questions. Does it matter if you're the 51st person to submit on Voices.com? What are the real ingredients for a winning audition? And do any of these rules apply the same way in the Spanish market?

    In this Summer Series episode, Marc breaks down how Voices.com actually works, what the voice match score algorithm really means, and why the number you submit in line is far less important than most voice actors think.

    Inside this episode:

    • Voice match score - what it is, why 100% is your primary goal, and how it determines where you appear in the client's list
    • Submission order - when it matters, when it doesn't, and why submitting late is almost always still worth it
    • The budget question - why bidding lower doesn't give you the advantage most people assume, and the value perception behind higher quotes
    • What's actually booking right now - why listening to what makes it to air beats any other research
    • Going wide between your takes - especially when the spec is confusing or contradictory
    • Why you shouldn't always lead with your safe take first
    • Lead-ins before recording - how a simple throwaway line drops you into a completely different headspace
    • The Spanish market in the US - where bilingual talent gets an edge and how to find out what's booking
    • Every audition as a rep - the mindset that makes submitting worthwhile even when you don't book
    • Whether you're on Voices.com, Voice123, or just looking to sharpen your audition game, this one has practical takeaways you can use right away.

      🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode.

      CONNECT WITH ROD GONZALEZ

      🖱️ Rod Gonzalez Website - https://rodgonzalezvo.com

      🖱️ Rod Gonzalez on Instagram - https://www.instagram.com/rodgonzalezvo
      🖱️ Rod Gonzalez on YouTube - https://www.youtube.com/@rodgonzalezvo
      🖱️ Rod Gonzalez on Facebook - https://www.facebook.com/RodGonzalezVO

      🖱️ Marc Scott on Instagram - https://instagram.com/marcscott

      🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

      RESOURCES FOR VOICE ACTORS

      * VOpreneur®

      ➡️ Visit https://vopreneur.com

      * Get an instant $25 credit when you sign up for VoiceZam

      ➡️ Visit https://voicezam.com/marcscott

      * For voice over services:

      ➡️ Visit https://marcscottvoiceover.com

      * Join the VOpreneur Facebook Group

      ➡️ Visit https://facebook.com/groups/vopreneur

      If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15

      ⏱️ CHAPTERS

      00:00 Summer Series intro - welcome Rod Gonzalez
      00:32 Rod's three questions - submission order, audition ingredients, the Spanish market
      02:07 Marc just got back on Voices.com after a decade - here's what he's learned
      02:22 Voice match score - the algorithm that determines where you appear
      03:15 100% voice match is your primary goal
      03:50 If multiple people have 100% voice match, submission order is the tiebreaker
      04:30 Submitting late - is it ever still worth it?
      05:15 Casting directors listen to every audition - even #827
      06:20 Marc's listen rate on Voices.com compared to Voice123
      06:47 Any audition attempt beats no audition attempt
      07:03 The budget question - does quoting lower give you an advantage?
      08:13 The value perception around higher bids - why lowest price usually doesn't win
      09:15 Should you quote differently for big companies vs individuals?
      10:11 You never really know who's on the other side - don't make assumptions
      11:00 Quote what you're worth - Marc has been shortlisted beyond stated budget
      12:00 Submit great auditions - that's what it comes down to 13:25 Voices.com vs Voice123 - listen rate and shortlist rate compared
      13:56 One in three or one in four shortlist rate on Voices.com right now
      14:35 How to check your audition stats on each platform
      16:06 The Voice123 basement - and why it's so hard to escape
      17:15 The audition ingredients question - labeling, first three seconds, doing what they ask
      18:30 The Spanish market in the US - where bilingual talent gets a real edge
      19:30 Spanglish as a niche - English with a Spanish accent as a distinct offering
      20:00 Listen to what's actually on air right now - that's your research
      20:47 The conversational authentic read from a decade ago vs what's booking today
      21:30 Track auditions you felt great about - then find what actually booked
      22:40 Two callbacks on a national spot that booked something completely different
      23:30 Sometimes they don't know what they want until they hear it
      23:50 Give one read close to spec, one read way over there - show your range
      25:00 For the Spanish market - iSpot TV, demos, and listening to what's on air
      26:30 When specs contradict - go wide between your two takes
      27:10 Don't lead with your safe take first - and why Marc flipped the order
      28:00 The shortlist that came from putting the unconventional take first
      28:27 Ad libs at the start - first take or second take?
      28:56 Lead-ins before recording - a throwaway line, two different headspaces
      30:00 Why more auditions means more reps - and why Marc got back on casting platforms
      31:31 Every audition is a rep - valuable whether you book it or not

      35 min
    • How to Build a Voice Acting Brand Without Showing Your Face with Rosanna Pilcher

      Rosanna Pilcher is a narrator and voice actor who records under a pseudonym - and she has a problem. So much of social media marketing requires showing your face, being on camera, being "real." But what do you do when you can't reveal who you are?

      In this Summer Series episode, Marc breaks down creative options available to voice actors who need to build a brand and a following without ever showing their face.

      Inside this episode:

      • Why you don't need to show your face to build a loyal following - and the faceless YouTube channels with tens of millions of subscribers that prove it
      • POV content - how to take your audience into the booth with you without ever appearing on screen
      • Recording in silhouette - and why the mystery can become your most powerful marketing asset
      • How to build a visual brand around something other than your face - a signature hat, a color palette, an animated avatar, a mascot
      • Making the voice the celebrity - signature lines, consistent music, distinctive performances
      • Using book content to drive engagement - the three lines that gave you chills, character showcases, accent challenges, repeatable content pillars
      • Why authors understand pseudonyms better than most - and how to turn famous pen names into a content series
      • The back catalog strategy - why you don't have to wait for the next book to start building content
      • Whether you're working under a pseudonym or just prefer to keep your face off camera, this episode will give you more content ideas than you can use.

        🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode.

        CONNECT WITH ROSANNA PILCHER

        🖱️ Rosanna Pilcher Website - https://rosannapilcher.com

        🖱️ Rosanna Pilcher on Instagram - https://www.instagram.com/rosannapilcher
        🖱️ Rosanna Pilcher on LinkedIn - https://www.linkedin.com/in/rosannapilcher
        🖱️ Rosanna Pilcher on Facebook - https://facebook.com/rosannapilchervo

        🖱️ Marc Scott on Instagram - https://instagram.com/marcscott

        🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

        RESOURCES FOR VOICE ACTORS

        * VOpreneur®

        ➡️ Visit https://vopreneur.com

        * Get an instant $25 credit when you sign up for VoiceZam

        ➡️ Visit https://voicezam.com/marcscott

        * For voice over services:

        ➡️ Visit https://marcscottvoiceover.com

        * Join the VOpreneur Facebook Group

        ➡️ Visit https://facebook.com/groups/vopreneur

        If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15

        00:00 Summer Series intro - welcome Rosanna Pilcher

        00:13 Rosanna's question - how do I market my pseudonym without revealing who I am?
        01:01 Benjamin Franklin and Silence Doogood - a 300-year-old pseudonym strategy
        02:15 Create a completely separate set of social accounts for your pseudonym
        02:45 LinkedIn is different - the rules and why it matters
        03:15 People don't need to see your face - the faceless YouTube channel proof
        03:45 In a Nutshell, WatchMojo, The Infographic Show - tens of millions of subscribers, no faces
        04:15 POV content - the camera sees what you see
        04:37 Come into the booth with me - what the audience actually experiences
        05:06 Get a manicure - it's a business expense now
        05:30 POV, avatar, silhouette - three ways to stay on screen without showing your face
        06:30 Recording in silhouette - the mystery is the brand
        07:15 Build a visual anchor that isn't your face - logo, color palette, mascot
        07:49 Make the voice the celebrity - signature lines, music, distinctive performances
        08:10 The DocuShort approach - B-roll with voiceover narration
        08:45 If you're in audiobooks - dramatic lighting, candles, vintage typewriters, bookshelves
        09:15 The three lines from the book that gave you chills - repeatable content format
        10:00 A 10-second short that requires nothing but a background and text on screen
        10:20 Celebrate the work without revealing your identity
        10:45 How many voices can you fit in one chapter? Character showcase content 11:20 Characters, voices, and the images used for inspiration
        11:45 The hardest accent you've ever narrated - and why that's content gold
        12:25 Tips from coaches, the visual in your head - repeatable content pillars
        13:00 When the villain speaks - the shift every reader feels
        13:30 Every book gives you new content - and it's all repeatable
        14:00 Promoting the book and the author is a win-win
        14:22 Create an entire series around famous pseudonyms
        14:45 Benjamin Franklin, Silence Doogood, and why the mystery becomes the hook 15:15 Your audience is authors - and authors get it
        15:45 The time-lapse booth session - in, record a chapter, out, face never shown
        16:35 Warm-up rituals, prep process, behind-the-scenes - second nature to you, fascinating to them
        17:00 Pillar content, back catalog, don't wait for the next book
        17:30 Tag the author, tag the book - instant top-of-mind reconnection
        18:00 Pick a platform, set up the accounts, find your pillars, and start

        22 min
      • Don't Sit on the Sidelines Waiting for Your VO Demo with Ali Lazzeri

        Ali Lazari has her commercial and narration demos - but she wants to specialise in corporate narration and she's not there yet. Her question for Marc: what do you do in the meantime? Do you reach out to leads? Do you wait? Do you do nothing?

        Marc's answer: you don't sit on the sidelines.

        In this Summer Series episode, Marc breaks down every option available to voice actors who are working toward the demo they really want - without putting their business on hold while they get there.

        Inside this episode:

        • The voiceover chicken and egg problem - and why you don't have to stay stuck in it
        • How to use Voice123 auditions as demo clips (with the right permissions)
        • The 30-day CRM follow-up that turns finished client work into new samples
        • How to break up a broad narration demo into targeted clips on your website - without recording a single new thing
        • Using AI to write practice scripts for corporate narration - and why Marc has no guilt about doing it himself
        • How your existing commercial demo can still get you in the door with the right clients
        • Building a frame of reference by listening to the best corporate narration demos out there
        • The one recording that becomes four pieces of marketing content - audio clip, video sample, social post, and website case study
        • Whether you're waiting on a demo or building toward your next one, this episode is full of things you can do right now.

          🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode.

          CONNECT WITH ALI LAZZERI

          🖱️ Ali Lazzeri Newton Website - https://www.alivoicemagic.com

          🖱️ Ali Lazzeri on Instagram - https://www.instagram.com/alilazzeri
          🖱️ Ali Lazzeri on LinkedIn - https://www.linkedin.com/in/alilazzerivoiceover
          🖱️ Ali Lazzeri on YouTube - https://www.youtube.com/@AliVoiceMagic

          🖱️ Marc Scott on Instagram - https://instagram.com/marcscott

          🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

          RESOURCES FOR VOICE ACTORS

          * VOpreneur®

          ➡️ Visit https://vopreneur.com

          * Get an instant $25 credit when you sign up for VoiceZam

          ➡️ Visit https://voicezam.com/marcscott

          * For voice over services:

          ➡️ Visit https://marcscottvoiceover.com

          * Join the VOpreneur Facebook Group

          ➡️ Visit https://facebook.com/groups/vopreneur

          If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15

          ⏱️ CHAPTERS

          00:00 Summer Series intro - welcome Ali Lazari
          00:33 Ali's question - what do I do while I wait for my corporate narration demo?
          00:47 The voiceover chicken and egg problem
          01:30 Shorter clips and samples - the shift happening in the industry
          02:15 Using Voice123 auditions as demo clips
          03:00 The 30-day CRM follow-up - turning client work into samples
          04:10 Marc's Voice123 profile - 70 clips built from projects and self-produced spots
          05:00 Breaking up a broad narration demo into targeted clips on your website
          06:00 Directing a client straight to the corporate clip they're looking for
          06:35 Using AI to write practice scripts - ChatGPT and Claude
          07:15 Marc's real estate demo - built with AI-written scripts
          08:00 The end goal is still the professional demo - but don't wait to start
          08:30 Do you use online casting platforms? Why that could help
          09:15 Your commercial demo can still get you in the door
          10:00 Being strategic about which clients to target right now
          10:50 There's a lot you can do - you're not stuck
          11:20 Building a frame of reference - listen to great corporate narration demos
          12:30 Watch brand videos on YouTube to understand tone and delivery
          13:45 Corporate narration isn't over-produced - you can create passable samples
          14:30 Pick four different reads and record a clip for each one
          15:45 Ali's son edits video - now the clips become video samples too
          16:20 Video plus audio is more engaging - and shareable everywhere
          17:00 One recording becomes four pieces of marketing collateral
          17:45 Turn it into a case study page on your website

           

          19 min

        About Everyday VOpreneur® with Marc Scott

        From the publisher's feed

        You‘re a Voice Actor. You‘re an Entrepreneur. You‘re a VOpreneur®!

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