Everyday VOpreneur with Marc Scott

How would you like to create social media content that consistently went viral? Content that would build you a massive audience and following? Content that would generate voice over opportunities for you? Content that would open the door to alternative income streams as well?

That's exactly what Tawny Platis has done. She's build a YouTube channel with over 82,000,000 views. She has hundreds of thousands of followers on both Instagram and TikTok. Her videos consistently generate millions of views.

In this interview with Marc Scott, she shares a lot about her strategy and creative process. Offering countless tips for the enterprising VOpreneur who is looking to leverage social media to level up their marketing.

Marc Scott on Instagram - https://instagram.com/marcscott

* The VOpreneur Guide to Testimonials

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Find a niche and create authentic content that resonates with your audience.

In an effort to be less annoying, what if you're costing your voice over business thousands of dollars in potential lost revenue? 

Even worse... what if your narratives are all wrong and you're costing yourself that lost revenue for no good reason at all?

Voice Actors who fail to follow-up are voice actors who are missing out on new clients and new bookings. And the number one reason for not following up, "I don't want to be annoying."

This narrative is all wrong and I explain why in this episode.

* The VOpreneur Guide to Testimonials

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Follow-up is one of the most important aspects of marketing your voiceover business.

Looking for a way to stay front and center with voice over clients and prospects that doesn't involve sending emails, making phone calls or posting on social media (though those things still matter too!)?

Branded swag can be a really effective marketing tool when you choose the right swag. In this episode, Marc Scott dives into several important considerations you need to be thinking about when it comes to choosing the perfect item to represent you and your brand.

* The VOpreneur Guide to Testimonials

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Staying top of mind with potential clients is crucial for success in voice over.

Have you ever wondered how to figure out if your social media content is actually working? What are the metrics that you need to be paying attention to? Of those metrics, how do you even determine if your numbers are good or not?

In this episode, Marc Scott breaks down a few considerations for tracking your social media strategy including defining the difference between some of the key metrics, highlighting which metric he believes matters most and sharing some tips on how to grow that particular metric.

* The VOpreneur Guide to Testimonials

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Impressions and reach are two distinct metrics on social media. Reach refers to the total number of unique users exposed to content, while impressions represent the total number of times content is displayed.

If you're a voice actor who doesn't love marketing, you're in good company. The vast majority of VO's would rather do just about anything else other than market themselves. 

Don't believe me, meet Caryn Clark. A voice actor who spent years fighting against the idea of self-marketing... until one day she didn't. 

The result? She started growing her business in entirely new ways. Opening the doors to new opportunities, new relationships, new clients and new bookings.

Listen to her story of how she went from fighting against marketing entirely, to now becoming an absolute ambassador of marketing!

Marc Scott on Instagram - https://instagram.com/marcscott

* The VOpreneur Guide to Testimonials

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Many voice actors are hesitant or resistant to marketing themselves.

A voice over conference dedicated to the business side of voice over? Yes please!

In this episode, Marc Scott speaks with VOcation Conference founders Carin Gilfry and Jamie Muffett all about the business side of voice over.

Among the subjects discussed... some of the challenging aspects of running a business and tips for doing it better, the current state of AI in voice over, how to choose better teachers, and they even dig into whether or not there's actually a VOIlluminati!

Not only is this episode incredibly insightful, it's also a lot of fun!

Marc Scott on Instagram - https://instagram.com/marcscott

* The VOpreneur Guide to Testimonials

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Running a voiceover business requires more than just talent in the booth.

When I decided I wanted to redo this VOpreneur logo this year, there was one thing I was certain of. I was working with a human. With the previous logo, I used an online design service and it was ok. But this time, I really wanted / needed to work through the process with a human.

That's when I found Katie Sinkowski online. Working with her on the VOpreneur logo process was incredibly insightful and somewhat therapeutic for me. She helped me translate a jumble of ideas and concepts in my brain into a logo that told a better story of the VOpreneur brand.

In this episode, I walk through the logo design process with Katie. We talk design, color theory, psychology, trends, fonts and so much more.

If you're in the market for a logo, or thinking of redoing the one you've got, this episode is going to be incredibly helpful for you.

Marc Scott on Instagram - https://instagram.com/marcscott

* The VOpreneur Guide to Testimonials

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Designing a logo is a complex process with many layers required to tell the right story.

Most people, particularly most voice actors, don't get overly excited when you mention something like data analysis. We've got quite enough to do already to run our businesses as VOpreneurs.

However, there's a lot of information that can be gleaned from data. Data that can help us make better informed decisions. Data that can help us figure out where to focus our efforts (or not focus our efforts). Data that can point us in a better direction.

In this episode, David Cui Cui, voice actor and Data Analyst, shares insights with Marc Scott and a number of different ways looking at data can help voice actors run their businesses more efficiently and successfully.

Marc Scott on Instagram - https://instagram.com/marcscott

* The VOpreneur Guide to Testimonials

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Tracking and analyzing data in the voice over business can provide valuable insights and inform decision-making.

Donna Vincent Roa, a certified prompt engineer, discusses the application of AI in the voice over industry. She shares her experience using AI tools to enhance her voice over business and emphasizes the importance of embracing AI to stay competitive.

Donna provides examples of how she uses AI for brainstorming, creating social media content, and generating podcast episode ideas. She also highlights the role of human involvement in the AI process and the need for continuous learning and adaptation.

Donna and Marc Scott discuss the practical applications of AI in various workflows, including content creation, voice over, and prompt engineering. They also explore how AI can save time and improve efficiency, as well as understanding the limitations of AI.

Donna Vincent Roa on Instagram - http://instagram.com/donna.vincent.roa

Marc Scott on Instagram - https://instagram.com/marcscott

* The VOpreneur Guide to Testimonials

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• AI can be used as an assistant and a brain to enhance efficiency and productivity.

Are you ready to find out just how wide-ranging of a genre medical narration is? Debbie Irwin joins the show to talk about her transition from Wall Street (she has thoughts on $TSLA) to voice over and the rise of medical narration as a huge and lucrative genre.

She breaks down all the sub-genres that fall under the medical narration genre, gives tips on putting together the right demo, what makes a great medical narrator, where to look for this work, and she even touches on who to contact! It's ALL in this interview.

Debbie Irwin on Instagram - https://instagram.com/DebbieIrwinVO

If you're Interested in coaching with Debbie Irwin or purchasing her "How to Get Started in Medical Narration Webinar" complete this form:  https://zfrmz.com/VVCSBJcPg2ct0aVGi3vm 

Marc Scott on Instagram - https://instagram.com/marcscott

Websters Medical Dictionary - https://www.merriam-webster.com/medical

Cambridge Medical Dictionary - https://dictionary.cambridge.org/us/dictionary/english/medical

* The VOpreneur Guide to Testimonials

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Medical narration is a broad genre that includes various subgenres such as medical commercials, corporate scripts, anthem scripts, explainers, e-learning, mechanism of action and disease animations, ISI, and medical device.