Are hashtags becoming obsolete?

In this episode, I dive into the shifting role of hashtags on platforms like LinkedIn, X, and Instagram.

You're going to learn how to adapt your social media strategy as platforms focus more on SEO, AI, and content quality.

Whether you’re a voice actor or any other creative professional, this episode is packed with actionable advice to keep your posts relevant and effective in 2025.

* Voice Over Marketing Playbook

* The VOpreneur Guide to Testimonials

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

Looking for some fun, unique and easy ways to market your voice over business while playing off the theme of New Year's?

In this episode I share several creative and practical marketing strategies you can lean into to stay top-of-mind with your clients and prospects.

For even more New Year's marketing ideas ideas visit https://www.vopreneur.com/newyearsguide for a free guide.

* Voice Over Marketing Playbook

* The VOpreneur Guide to Testimonials

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

The Christmas holiday season presents countless opportunities for creating content and marketing campaigns that can both showcase your skill and talent as a voice actor and get you in front of your audience of leads, prospects and clients.

In this episode, I share several different low cost / no cost ideas you can implement easily, both on your own, or with clients and colleagues you might want to parntner with.

For even more ideas visit https://vopreneur.com/12tipsofchristmas for a free PDF download.

* Voice Over Marketing Playbook

* The VOpreneur Guide to Testimonials

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

UGC (User Generated Content) is, for many voice actors, a misunderstood concept and also a potentially missed revenue stream for their business.

In this episode I speak with Kelley and Cam Buttrick, both of whom are running thriving UGC businesses and are more than willing to share the ins and outs of this opportunity.

To make it even more interesting and insightful, Kelley is offering her take as a Gex X and Cam shares her perspective as a Gen Z.

The end result, a fun and informative interview offering up plenty of actionable, practical tips and strategies for adding UGC into your list of services offered.

* Voice Over Marketing Playbook

* The VOpreneur Guide to Testimonials

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://calendly.com/marcscott/free15min

* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

What would you like to put on your Wish List for Santa Claus? Maybe a new microphone? A new interface? Some other voice over studio upgrade?

George the Tech has plenty of ideas for you if you're trying to decide what you'd like to ask for this holiday season.

He offers up suggestions for mics, interfaces, software and plugins, and he even had one suggestion I had never thought about before but now I know I want to ask for!

Wanna grab some of these recommendations? Visit https://www.amazon.com/shop/vopreneurbymarcscott/list/GLXE7EJYG4IO?ref_=cm_sw_r_cp_ud_aipsflist_XGEW39D3AXJVSNW4ESPT

* Voice Over Marketing Playbook

* The VOpreneur Guide to Testimonials

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

One of the big reasons why voice actors don't use social media is because of criticism from total strangers. Someone either shares something, or drops a comment, and you immediately second guess everything you're doing on social media, or assume you're doing it all wrong.

We're giving too much power to these total strangers.

In this episode, I talk about the importance of remembering who your audience is, tailoring your content to that audience, remaining authentically you, and ignoring the haters, who are probably going to hate, no matter what you do!

Let this episode serve as a reminder that success isn’t about pleasing everyone, but about building genuine connections with the people who matter.

* Voice Over Marketing Playbook

* The VOpreneur Guide to Testimonials

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• There is no product or service with 100% customer satisfaction.

Success is in the follow-up. This is something you've probably heard me say a thousand times.

But now, thanks to Nimble, I've got a new way to automate those follow-ups making them even easier to do, and all but guaranteeing they actually get sent.

Using a new feature called Sequences, automating your follow-up strategy is going to change the way you do your email marketing.

In this episode, I explain how it works and how I'm using it.

Sign up for a Nimble Trial at https://nimble.com/marcscottvo

* Voice Over Marketing Playbook

* The VOpreneur Guide to Testimonials

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Follow-ups are essential for maintaining client relationships.

Odds are, if you're working as a voice actor, you've got at least one dream you're working towards in the industry. Maybe it's landing a specific client. Booking a certain type of job. Or finding success in a particular genre of the industry.

For Sarah Kramer, the goal has been the same for years. She wanted to work in animation and more specifically, she wanted to work on a Star Wars project.

That dream became a reality when she landed a role on Star Wars; Young Jedi Adventures.

In this episode, Sarah shares her story of how she made it possible, despite many odds being stacked against her. 

Persistence, Patience, Perseverance, and maybe channeling the power of The Force. ;)

Marc Scott on Instagram - https://instagram.com/marcscott

* Voice Over Marketing Playbook

* The VOpreneur Guide to Testimonials

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Taking strategic, consistent action is the secret to success.

Making a decision to pursue a career in voice acting means also making a decision to start a small business and pursue a life of entrepreneurship. 

If you're going to run a business, you need think like a business owner. That's what the entire concept of VOpreneur is all about. Voice Actor + Entrepreneur = VOpreneur

Danielle Famble has built a name for herself within the industry not only for her impressive career and credits, but for encouraging voice actors to (and teaching them how to) approach voice over with a CEO Mindset.

In this episode, Marc and Danielle dive deep into business, money, and the mindset that will lead you to success.

Marc Scott on Instagram - https://instagram.com/marcscott

* Voice Over Marketing Playbook

* The VOpreneur Guide to Testimonials

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• A CEO mindset is crucial for voice actors to thrive.

Can A.I. and Human voice actors work together? Is there a path forward where they coexist in the space? I guess only time will truly answer that question, but for now, we can look at what's happening in the real world.

The vast majority of VO is still human. Yay!

Some VO is being taken over by A.I. Boo!

But what if there's a new form of VO being created that's a collaborative effort between humans and A.I.? Well that's interesting!

In this episode, Erin Culpepper shares her story of working on a groundbreaking toy project. A toy that could become one of the hottest toys of the holiday season (in my opinion). And it's, perhaps, a case study in how human voice actors and A.I. might work together.

Listen with an open mind. I think there's lessons for us all to learn.

Order your Poe the AI Story Bear - https://amzn.to/4gXiQ6E

Marc Scott on Instagram - https://instagram.com/marcscott

MENTIONED IN THIS EPISODE

Protecting Your Money Maker; Vocal Warmups with Shana Pennington-Baird

* Voice Over Marketing Playbook

* The VOpreneur Guide to Testimonials

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Balancing a day job and voice acting requires discipline and commitment.