Everyday VOpreneur® with Marc Scott

By Marc ScottBusiness Entrepreneurship Arts Performing Arts Marketing

Everyday VOpreneur® with Marc Scott episodes

July 23Everything You Need to Know Before Recording Your First Voice Over Demo with Syan Newton
Syan Newton is ready to record her first voiceover demo - but she has questions. How do you know when you're ready? How much should you spend? And how do you find the right producer?
In this Summer Series episode, Marc gives Syan everything she needs to walk into that demo session with confidence.
Inside this episode:
How to know when you're actually ready to record - and why a good coach will tell you the truth
The trap of kicking the can down the road - one more session, one more workshop, one more reason to wait
Why spending more on your demo is an investment, not an expense - and the math that proves it
The price range you should expect for a broadcast commercial, corporate narration, or gaming demo
The producers Marc has worked with and recommends - including J. Michael Collins, the Demo Dream Team, Anne Ganguzza, Dave Walsh, Everett Oliver, and more
What a truly great demo producer does differently - custom scripts, deep collaboration, and why they have as much skin in the game as you do
The red flags that tell you to walk away from a producer fast
Why your first demo will likely have the shortest shelf life - and why that's completely okay
Whether you're recording your first demo or thinking about your next one, this episode will help you make a smarter, more confident decision.
🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode.
CONNECT WITH SYAN NEWTON
🖱️ Syan Newton Website - https://voiceactor.com/site/syannewton
🖱️ Syan Newton on Instagram - https://www.instagram.com/syannewtonvo
🖱️ Syan Newton on LinkedIn - https://www.linkedin.com/company/syan-newton-vo/
🖱️ Syan Newton on TikTok - https://www.tiktok.com/@syannewtonvo
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* VOpreneur®
➡️ Visit https://vopreneur.com
* Get an instant $25 credit when you sign up for VoiceZam
➡️ Visit https://voicezam.com/marcscott
* For voice over services:
➡️ Visit https://marcscottvoiceover.com
* Join the VOpreneur Facebook Group
➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
⏱️ CHAPTERS
00:00 Summer Series intro - welcome Syan Newton
00:30 Syan's question - how do I know I'm ready and what should I spend?
01:45 Two sides of readiness - what your coach says and what you feel
02:10 Why a reputable demo producer will be honest with you
03:15 The danger of kicking the can down the road
04:20 You need to feel ready and confident before you walk in
05:00 Marc's own demo sessions - wanting to dominate the room
05:45 Why spending more on your demo is an investment
07:00 The ROI math - spend $2,500 to make $100,000
07:45 Price ranges for commercial, corporate, and gaming demos
08:30 Syan's plan - commercial first, then corporate narration
09:00 Why commercial is still a smart and safe genre
09:45 Why corporate narration is still booking consistently
10:30 The producers Marc recommends - J. Michael Collins
11:00 The Demo Dream Team - Michelle and Steve Sundholm, Ryan Paul James, Melissa Disney
12:00 Anne Ganguzza, Dave Walsh, Everett Oliver, Global Voice Acting Academy, David Rosenthal
12:45 Atlanta VoiceOver Studios - a local resource for Syan in Atlanta
13:15 What a great demo producer does differently - no generic scripts
14:00 Deep collaboration - custom writing, brand alignment, personalised scripts 15:00 The red flag of a producer who says shut up and do what I tell you
15:45 Trusting your producer vs. having a voice in your own demo
16:30 Why great producers want you to succeed as much as you do
17:15 Your first demo will likely have the shortest shelf life
18:00 Rapid growth means demos get replaced - and that's okay
17 min
July 16Put Yourself in Rooms That Make You Uncomfortable with Terry Briscoe
Terry Briscoe is five years into his voiceover career and starting to see real momentum. His question for Marc: what do you do next? How do you take that leap from where you are to the next level?
In this Summer Series episode, Marc gets honest about his own leveling-up process - including the year he booked zero agent jobs, the hot seat session that left him beat red in front of 121 people, and the mindset shift that led to four national bookings in the first quarter of 2026.
Inside this episode:
Why leveling up never stops - and why the moment you feel like you've arrived is actually the moment you start going backwards
The right kind of coaching for where you are right now - and why you need someone who will tell you when you suck
Why leveling up your network is just as important as leveling up your skills - and what that actually looks like in practice
The rooms voice actors avoid because they don't feel ready - and why those are exactly the rooms they need to be in
Marc's hot seat session with Hugh Klitzke - 121 people, beat red, sweating, and convinced he was going to make a fool of himself in front of the whole industry
Andy Roth's four-word response that changed how Marc thinks about auditioning
Zero agent bookings in all of 2025, four nationals in Q1 2026 - what changed
Why finding your why is the foundation of every level-up decision you'll ever make
Whether you're five years in like Terry or fifteen years in like Marc, this episode is a reminder that the next gear is always there. You just have to be willing to feel uncomfortable to find it.
🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode.
CONNECT WITH TERRY BRISCOE
🖱️ Terry Briscoe Website - https://briscoevo.com
🖱️ Terry Briscoe on Instagram - https://www.instagram.com/tbriscoevo
🖱️ Terry Briscoe on Facebook - https://www.facebook.com/terry.briscoe
🖱️ The Microphone Insider - https://www.themicrophoneinsider.com
🖱️ The Microphone Insider on YouTube - http://www.youtube.com/@TheMicrophoneInsider
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* VOpreneur®
➡️ Visit https://vopreneur.com
* Get an instant $25 credit when you sign up for VoiceZam
➡️ Visit https://voicezam.com/marcscott
* For voice over services:
➡️ Visit https://marcscottvoiceover.com
* Join the VOpreneur Facebook Group
➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15

⏱️ CHAPTERS
00:00 Summer Series intro - Terry Briscoe is back
01:08 Terry's question - how do you take the next leap after five years?
01:27 The leveling-up process never stops
02:00 Coaching with the right people - zero to five vs five to ten vs ten to twelve
02:45 Brad Hyland and what Marc needed from a coach
03:50 The coaches who only ever say great job - are you really growing?
04:35 Leveling up your network is just as important as leveling up your skills
05:20 Samantha Damiano and what a 10X network looks like in two years
05:55 What leveling up your network actually means - and what it doesn't
06:35 Put your butt in the room even if you don't feel ready
07:01 Atlas, DPN, CESD - how do you think that happens?
07:22 Swing for the whole fence when you get the chance
07:48 The people on the pedestal are actually your biggest fans
08:45 Casting directors want you to succeed - Marilyn, Kelly, Tina, Andy
09:25 Growing pains - you have to hurt a little to stretch
10:10 Meeting Kelly Moscinski at Mavo - how Marc got on her roster
11:40 Don't be the smartest person in the room
12:09 Your peer group grows at different rates - when to find a different room
12:41 The summer series exists so Marc can lift people up - and he has people who lift him 13:15 Model the people who are crushing what you want to crush
14:17 Terry's session with Tina Morasco, Brad Hyland, and Jim Frank
15:37 Marc's hot seat with Hugh Klitzke - beat red, sweating, 121 people
17:27 Terrifying situations force you to evolve
17:38 Walk in feeling like you might make a fool of yourself - that's where growth is
18:36 Tell the coach to push you harder - Marc's first conversation with Brad
19:31 Terry's question - does this come from being a firefighter?
19:55 A wife, four daughters, a mortgage, and an AI wipeout - that's Marc's why
21:15 Why do you get in the booth? Find your why
22:23 Willingness to be uncomfortable - the talent who are afraid to try something new
24:00 The big voiced announcer read - and why Marc is still waiting for it to come back
26:25 Complacent is the right word - not satisfied
27:14 Andy Roth - "that sounds like a you problem"
28:53 Zero agent bookings in 2025. Four nationals in Q1 2026
29:30 Change your mindset, change your narrative, change your results
31:16 Put yourself in rooms that make you uncomfortable
33 min
July 09The DocuShort Strategy: One Video, Multiple Marketing Wins with Leigh Laird
Leigh Laird has been watching Marc Scott's documentary short videos on LinkedIn and wants to know everything - how he picks topics, how he writes scripts, how he produces the videos, and whether the strategy is actually working.
In this Summer Series episode, Marc pulls back the curtain on the full DocuShort strategy - from the AI-assisted scripting process to the one-to-two hour production workflow, and all the ways a single short video gets repurposed into demos, casting site playlists, website pages, and GEO content.
Inside this episode:
How Marc identifies documentary topics by starting with the networks he wants to work with - and then using AI to generate ideas within those themes
The full production setup - phone video, studio audio, Adobe Audition, Adobe Premiere, and Envato Marketplace stock footage
Why Marc records himself on camera during every video - and how that one decision separates him from AI-generated content
The honest answer on results - no documentary booking yet, but four direct invites and a booking on Voice123 this week alone
How he cuts each DocuShort into 15 to 20 second clips for casting site playlists, giving him dozens of new SEO opportunities per video
Why he builds a dedicated website page for every video he creates - and how that is starting to show up in AI search results
The 40-second average view time that proves people are watching his short content all the way through - and what he does in the first three seconds to make that happen
Why Instagram is currently outperforming every other platform - including the video that just crossed 40,000 views after a year of consistent posting
Whether you're targeting documentary narration or a completely different genre, this episode gives you a clear and practical framework for turning one piece of content into a full marketing strategy.
🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode.
CONNECT WITH LEIGH LAIRD
🖱️ Leigh Laird Website - https://leighlaird.com
🖱️ Leigh Laird on LinkedIn - https://www.linkedin.com/in/leigh-laird-voiceover
🖱️ Leigh Laird on Instagram - https://www.instagram.com/leighlaird_vo
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* VOpreneur®
➡️ Visit https://vopreneur.com
* Get an instant $25 credit when you sign up for VoiceZam
➡️ Visit https://voicezam.com/marcscott
* For voice over services:
➡️ Visit https://marcscottvoiceover.com
* Join the VOpreneur Facebook Group
➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
⏱️ CHAPTERS
00:00 Summer Series intro
00:31 Leigh's question - how does the DocuShort strategy work?
01:21 Picking topics - start with the networks you want to work with
02:22 Using AI for topic generation and scripting
03:30 Using analytics to identify what themes are performing
04:42 Seasonal relevance and evergreen content
05:05 Production setup - phone, studio audio, Premiere, Audition
05:55 Envato Marketplace for stock footage and music
06:35 Why Marc is always on camera - proving he's human
07:42 The comments that prove it's working
08:10 Honest results - no documentary booking yet
08:40 Network expansion and what's happening behind the scenes
09:20 Casting site playlists - 15 to 20 second clips for Voice123
10:35 Four direct invites and a direct booking this week
11:02 Building website pages for every video - SEO and GEO
11:53 Starting to appear in LLM search results
12:01 The competition - Morgan Freeman and David Attenborough
12:20 One piece of content, multiple marketing uses
14:45 The long game - one year in, 40,000 views on Instagram
15:30 Why narrowing Instagram to one content type changed everything
16:37 LinkedIn for reaching documentary producers directly
17:53 Writing different posts for different platforms
19:04 How long does one video take to produce?
20:30 The long game mindset and continuous improvement
21:30 Thumbnail text, the three-second hook, and average view time
23:36 Leigh's plan - HGTV narration and bathroom renovation content
24:41 Marc's advice on going in with a full strategy
27:12 Posting cadence - once or twice a week
30 min
July 02Your Cold Voiceover Leads Aren't Dead - Here's What to Do with Cameron Pfister
Cameron Pister has been working her CRM leads through a full sequence and getting no response.
Her question for Marc: what do you do when someone goes through your entire follow-up cycle without ever getting back to you? Do you start them over? Find a new contact? Or just let them go?
In this Summer Series episode, Marc walks through his exact strategy for handling dormant leads - and explains why his nine-year personal record from first contact to booking is proof that giving up too soon is one of the most expensive mistakes a voice actor can make.
Inside this episode:
Why a lead who goes through your entire sequence without unsubscribing is probably still interested - and what that means for how you treat them
Marc's dormant lead strategy - what it looks like, when to use it, and how to set it up in your CRM
When to try a secondary sequence vs. when to find a different contact at the same company
Why you should never delete a lead from your CRM, even after years of silence
The mindset shift that makes following up feel less like pestering and more like good business
How Marc used nine-year-old leads to kickstart momentum when a new commercial demo landed
Why segmenting your CRM opens up follow-up opportunities that have nothing to do with voiceover pitches
How social media can pick up where email leaves off - and why LinkedIn comments have turned into audition opportunities
Whether you're sitting on a list of leads that haven't responded in months or you're brand new to CRM outreach, this episode gives you a clear and practical framework for staying in the game longer than your competition.
🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode.
CONNECT WITH CAMERON PFISTER
🖱️ Cameron Pfister Website - https://cameronpfistervo.com
🖱️ Cameron Pfister on LinkedIn - https://www.linkedin.com/in/cameronpfistervo
🖱️ Cameron Pfister on Instagram - https://www.instagram.com/CameronPfisterVo
🖱️ Cameron Pfister on X - https://x.com/CameronsVoic3
🖱️ Cameron Pfister on BlueSky - https://bsky.app/profile/cameronpfistervo.bsky.social
🖱️ Cameron Pfister on Facebook - https://www.facebook.com/CameronPfisterVO

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* VOpreneur®
➡️ Visit https://vopreneur.com
* Get an instant $25 credit when you sign up for VoiceZam
➡️ Visit https://voicezam.com/marcscott
* For voice over services:
➡️ Visit https://marcscottvoiceover.com
* Join the VOpreneur Facebook Group
➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
00:00 Summer Series intro
00:20 Cameron's question - what to do with leads that never respond
01:20 Non-response doesn't mean no - Marc's optimistic take
01:50 Two strategies for dormant leads
02:40 The dormant stage in Nimble - what it is and how it works
03:50 Never delete a lead - the rule and the reason
04:27 Going back to 2016 and 2017 leads with a new demo
05:43 The results - responses after five and six years of silence
06:05 Nobody knows how long it's been - and they don't care
07:15 Finding a new contact at the same company
07:50 Social media as a follow-up channel
08:25 Marc's nine-year record from first contact to booking
09:10 Prioritising new leads vs. working dormant ones
10:18 CRM segmentation - why it multiplies your outreach options
11:40 Cameron's LinkedIn success story
12:00 Segmenting by platform, industry, and AI usage
14:17 The mindset behind consistent follow-up
15:00 The only real loss is giving up on all the leads
15:38 It only takes a few to respond to keep you going
17 min
June 25Which Voice Over Pay-to-Play Site Is Right for You with Fred North
Fred North has spent over 20 years building a full-time voiceover business on direct marketing - primarily retainer work with radio and TV stations. Now he wants to add a pay-to-play platform to the mix.
The problem? He has no idea where to start.
In this Summer Series episode, Marc Scott breaks down the four pay-to-play platforms worth considering in 2026, gives his honest take on each one, and explains exactly what an established voice actor needs to know before signing up for any of them.
Inside this episode:
Why Bodalgo is the most talent-friendly platform on the market - and why that comes with a trade-off
The truth about Voices.com, including the 92.5% hidden commission Marc uncovered a decade ago - and what's changed since
How Voice123's tier and algorithm system works - and why starting at the bottom can make it incredibly hard to work your way up
Why booking a job off-platform on Voice123 can actually hurt your ranking on the site
What VO Planet offers and why the quantity just isn't there yet
Why having 50 to 100 short clips on your profile matters more than uploading a handful of full-length demos
What Voice Realm's reputation is - and why Marc is still cautious despite reports of new ownership
Whether you're brand new to pay-to-play or an established voice actor thinking about adding it to your business, this episode gives you a clear and honest framework for making the right choice.
🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode.
CONNECT WITH FRED NORTH
🖱️ Fred North Website - https://frednorth.com

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO
🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* VOpreneur®
➡️ Visit https://vopreneur.com
* Get an instant $25 credit when you sign up for VoiceZam
➡️ Visit https://voicezam.com/marcscott
* For voice over services:
➡️ Visit https://marcscottvoiceover.com
* Join the VOpreneur Facebook Group
➡️ Visit https://facebook.com/groups/vopreneur
Book a free 15-minute consultation: https://vopreneur.com/free15min

00:00 Summer Series intro
00:19 Fred's question - which pay-to-play site is right for him?
01:02 Why pay-to-play is always a controversial topic
01:32 Marc's own history with pay-to-play platforms
02:27 What Fred is looking for - commercial and big voice work
02:51 The four platforms worth considering in 2026
03:28 Bodalgo - most talent-friendly, fewest hoops, European focus
04:34 Bodalgo's vetting process and competition pool
05:39 Voices.com - the controversial pick and why Marc recommends it anyway
06:00 The 92.5% hidden commission story
07:00 How Voices.com commissions work today
08:21 Why profile clips matter more than full demos on Voices.com
09:39 Voice123 - the OG platform and how the tier system works
11:00 Why starting at the bottom tier makes it hard to climb
12:01 How Marc got punished for booking a job off-platform
12:28 How to optimize your Voice123 profile
14:12 Volume comparison - how many auditions to expect per day
15:00 VO Planet - top tier quality, limited quantity
15:30 Voice Realm - the reputation and why Marc is still cautious
16:39 Fred's next steps and final thoughts
20 min
June 18Is FOMO Running Your Voice Over Business with Amy Tallmadge
Are voice actors now expected to be on call 24/7, travel with gear everywhere they go, and never miss an audition?
That's the question audiobook and narration voice actor Amy Tallmadge brought to Marc Scott after hearing some interesting conversations at VO Atlanta - and the answer might give you permission to actually enjoy your next vacation.
Marc gives his honest take on whether the industry has genuinely changed its expectations, or whether something else is really driving the always-on mentality that so many voice actors feel.
Inside this episode:
Whether the 24/7 on-call expectation is a real industry shift or mostly FOMO in disguise
Which voiceover genres actually do have higher availability requirements - and why commercial in general is not one of them
The grocery store story - how FOMO over missed auditions drove Marc off pay-to-play sites entirely
How early delivery built Marc's business fast - and what the old guard had to say about it
Whether casting directors really listen to every audition - and what that means for the ones you submit late
Marc's practical travel kit setup for when you do want to record on the road
Why Amy's return to commercial VO may have fewer barriers than she thinks
You get to decide what kind of voice actor career you want to build. This episode is a reminder that the industry isn't taking that choice away from you.
🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode.
CONNECT WITH AMY TALLMADGE
🖱️ Amy Tallmadge Website - https://amytallmadge.com
🖱️ Amy Tallmadge on Instagram - https://instagram.com/amytallmadge
🖱️ Amy Tallmadge on Blue Sky - https://bsky.app/profile/amytallmadge.bsky.social Z
🖱️ Any Tallmadge on LinkedIn - https://www.linkedin.com/in/amyltall
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO
🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* VOpreneur®
➡️ Visit https://vopreneur.com
* Get an instant $25 credit when you sign up for VoiceZam
➡️ Visit https://voicezam.com/marcscott
* For voice over services:
➡️ Visit https://marcscottvoiceover.com
* Join the VOpreneur Facebook Group
➡️ Visit https://facebook.com/groups/vopreneur
Book a free 15-minute consultation: https://vopreneur.com/free15min
00:00 Summer Series intro
00:19 Amy's question - do voice actors have to be on call 24/7?
01:16 On call to the voiceover gods - Marc's take
01:43 How fast delivery built Marc's early business
03:59 Joe Cipriano and the promo VO reality
04:41 FOMO vs actual industry expectation
06:02 What Marc's agents actually require
07:05 Phone auditions and recording quality on the road
09:57 Automotive and political VO - the real exceptions
12:20 Genre determines the expectation
13:11 Does the early bird really get the worm?
14:36 Marc's travel gear setup
15:37 The tri-booth at the mother-in-law's
16:54 Why Marc quit pay-to-play casting sites
18:18 If you need travel gear, that's a good problem to have
19:15 Amy's return to commercial VO
20:26 You decide - bagged milk at 3am
23:14 Every talent builds the career they want
25 min
June 11How to Make AI Recommend YOU as a Voice Actor
Did you know that roughly 50% of consumers are now using AI-powered search? And that number is only going up?
In this Summer Series episode of the VOpreneur Podcast, voice actor Cody Rock asks the question that every voice actor with a website needs to hear right now: what is the difference between SEO and GEO, and how can voice actors use both to get in front of more buyers?
Marc Scott breaks down the shift from search engine optimization to generative engine optimization - what it means, why it matters, and what he's actually doing on his own website right now to take advantage of it.
Inside this episode:
The key difference between SEO and GEO - and why the shift from keywords to context changes everything about how you build your website
Why the top third of every Google search results page is now an AI summary - and what that means for your old SEO strategy
How Marc built 50 to 60 new pages on his website using AI - and how Claude Cowork now does it automatically without him ever touching WordPress
The "questions your clients ask" strategy - the simplest starting point for any voice actor who wants to show up in AI search
Why GEO is a genuine ground-floor opportunity right now - everyone is starting at square one, and the voice actors who move early will have a real advantage
How to use AI to analyze your Google Analytics and Search Console data and tell you whether your strategy is actually working
Why fresh, contextual content matters more than ever - and what that means for the one-page VO website that most voice actors are still running
Whether you're an SEO veteran or you've never thought about search strategy a day in your career, this episode gives you a clear, practical framework for making sure AI recommends you when buyers come looking.
🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode.
CONNECT WITH CODY ROCK
🖱️ Cody Rock Website - https://codyrockvoiceover.com
🖱️ Cody Rock LinkedIn - https://www.linkedin.com/in/codyrockvo
🖱️ Cody Rock YouTube - https://www.youtube.com/@CodyRockVoiceActor
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO
🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* VOpreneur®
➡️ Visit https://vopreneur.com
* Get an instant $25 credit when you sign up for VoiceZam
➡️ Visit https://voicezam.com/marcscott
* For voice over services:
➡️ Visit https://marcscottvoiceover.com
* Join the VOpreneur Facebook Group
➡️ Visit https://facebook.com/groups/vopreneur
Book a free 15-minute consultation: https://vopreneur.com/free15min
00:00 Summer Series intro
00:15 Cody's question - SEO vs GEO for voice actors
00:35 Why GEO matters even if you're skeptical of AI
01:00 The barbecue story - how AI search actually works
02:58 We're not just building websites for Google anymore
04:11 SEO is keywords, GEO is context - the critical difference
06:33 What questions would buyers type into ChatGPT?
08:33 Genre-specific pages - promo, imaging, automotive and beyond
10:12 How Marc built 50 to 60 new web pages using AI
12:36 How to find the right questions to optimize for
13:45 Video content and schema text for LLMs
16:10 Using AI to fight back - 50% of consumers use AI search now
17:30 GEO is a ground-floor opportunity - everyone starting equal
18:54 Can you afford to miss 50% of your potential audience?
19:22 Using AI to build and continuously test your GEO strategy
22:00 Is there a GEO metric like domain authority?
24:26 Where to start - answer the questions your clients ask
25:30 Building authority around a specific genre
26:38 SEO and GEO go together - it's not either/or
30 min
June 04My VO Business Is Down 30%... What Should I Do? with James Brown
Is your voice over business down and nothing you try seems to be working?
In this Summer Series episode of the VOpreneur Podcast, UK voice actor James Brown asks the question that a lot of VOPreneurs are quietly panicking about right now: my business is down thirty percent, I'm marketing more than ever, what should I focus on to come out the other side intact?
Marc doesn't sugarcoat it.
His eLearning business was wiped out by AI in 2025. Trade pressures pulled his US clients. He lost more than sixty thousand dollars in income from clients who disappeared in a single year. And he's been doing the hard work of figuring out what comes next.
Inside this episode:
Why Marc's longest-standing eLearning clients told him "we hate it, but our competitors are using it" - and what that means for your business
The exact pivots Marc made: new coaching, a new commercial demo, a new corporate demo, and why he chose those two genres specifically
Why Marc is now marketing into Canada after years of focusing almost entirely on the US market
The audiobook genre Marc swore he'd never touch - and why he just booked his first one
Why booking rates on pay-to-play platforms are dropping for even experienced voice actors - and what to do about it
The "money read" concept: how to recognize when the read that was booking for you has stopped working - and how to find the new one
The single question every voice actor needs to honestly answer right now
If your business has taken a hit and you're not sure what move to make next, this episode gives you a real, honest look at what one working voice actor is actually doing to level up when the market shifts beneath him.
🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode.
CONNECT WITH JAMES BROWN
🖱️ James Brown Website - https://jamesbrownvoice.com
🖱️ James Brown LinkedIn - http://linkedin.com/in/jamesbrownvoice
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO
🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* VOpreneur®
➡️ Visit https://vopreneur.com
* Get an instant $25 credit when you sign up for VoiceZam
➡️ Visit https://voicezam.com/marcscott
* For voice over services:
➡️ Visit https://marcscottvoiceover.com
* Join the VOpreneur Facebook Group
➡️ Visit https://facebook.com/groups/vopreneur
Book a free 15-minute consultation: https://vopreneur.com/free15min
00:00 Summer Series intro
00:53 James's question - business down 30%, marketing more than ever
02:23 Marc's e-learning business got wiped out - the client conversation
04:47 AI and trade wars hitting at the same time
07:05 Focus on what you can control
08:00 Starting over - the honest conversation Marc had with his wife
09:31 Getting back into serious coaching
10:00 New commercial demo - why commercial is still a safer genre
11:39 New corporate demo - what Marc is seeing on Voice123
13:57 Niching down your marketing sequences
15:30 Pivoting to the Canadian market
16:15 Booking his first audiobook - the genre he swore he'd never do
18:44 The thinning out - what happens after the COVID VO boom
21:06 Double down or get another job - the binary choice
23:22 Voice123 profile optimization - what actually moves the needle
25:43 Working with a coach on auditions
28:04 The money read - when what was booking stops working
30:27 The one thing top voice actors never stop doing
32:51 Final thoughts from James and Marc
34 min
May 28From Phone to Full Studio: How to Build Your Content Creation Setup with Laura Doman
Ever feel like you need a full studio setup before you can start showing up online? In this Summer Series episode of the VOpreneur Podcast, voice actor Laura Doman asks Marc Scott the question so many VOPreneurs are thinking: what equipment and software do you actually need to start live streaming, podcasting, and creating courses?
Marc's answer might surprise you — because he started with nothing but his phone.
Inside this episode:
The streaming software Marc swears by for Mac users (and why he chose it over the free alternative everyone talks about)
How Riverside changed his podcast workflow — and the AI features inside it that save him hours of editing every single week
The $150 piece of hardware sitting on his desk that automates his entire pre-show routine with one button press
How he builds, records, and hosts his courses — the tools, the platforms, and the workflow that keeps it all together
Why Kajabi replaced 14 different systems he was trying to hold together with duct tape
The one thing that matters more than production quality — and why the voice actors with the most followers aren't always the ones with the best cameras
Whether you're thinking about starting a live stream, launching a course, or just want to know what's behind the curtain of a working VOpreneur content operation — this episode gives you a real, honest look at what works, what doesn't, and how to build it up over time without blowing your budget.
CONNECT WITH LAURA DOMAN
🖱️ Laura Doman Website - https://lauradoman.com
🖱️ Laura Doman YouTube - https://www.youtube.com/channel/UC4WLodJWcybYXsAibXy6X9Q
🖱️ Laura Doman LinkedIn - https://www.linkedin.com/in/lauradoman/
🖱️ Laura Doman Instagram - https://www.instagram.com/laura.v.doman
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO
🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* VOpreneur®
➡️ Visit https://vopreneur.com
* Get an instant $25 credit when you sign up for VoiceZam
➡️ Visit https://voicezam.com/marcscott
* For voice over services:
➡️ Visit https://marcscottvoiceover.com
* Join the VOpreneur Facebook Group
➡️ Visit https://facebook.com/groups/vopreneur
Book a free 15-minute consultation: https://vopreneur.com/free15min
30 min
May 14 Don't Get Burned by a VO Demo Producer; Look For These 5 Things
Spending $2,000–$3,000 on a voiceover demo is one of the biggest investments a voice actor can make, and one of the easiest to get wrong.
In this episode, Marc Scott shares five red flags that should stop you from signing on the dotted line with the wrong demo producer, drawn from his own recent experiences working with J. Michael Collins and the Demo Dream Team.
Inside this episode:
👉🏻 Why one-size-fits-all demo packages are almost always a red flag (and what to look for instead)
👉🏻 How to identify a demo producer you can genuinely trust (and why trust directly impacts the quality of your final demo)
👉🏻 What a truly collaborative process looks like from day one (and why generic scripts produce generic demos)
👉🏻 Why being directable in the session isn't weakness (it's how you get a demo that actually books work)
👉🏻 The non-negotiable: working with a producer who will accept your feedback before you sign off
Marc also shares the story of a One Password spot that made no sense to him in the session, and ended up becoming the source of his very first commercial booking after the demo dropped.
Whether you're producing your first demo or updating an existing one, this episode gives you a clear checklist for choosing the right producer and protecting your investment.
🎧 Subscribe to the VOpreneur Podcast on your favorite podcast platform — Apple Podcasts, Spotify, or wherever you listen — so you never miss an episode.
The Demo Dream Team - https://demodreamteam.com
JMC Demos - https://jmcdemos.com
CONNECT WITH MARC SCOTT & VOPRENEUR
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO
🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* VOpreneur®
➡️ Visit https://vopreneur.com
* Get an instant $25 credit when you sign up for VoiceZam
➡️ Visit https://voicezam.com/marcscott
* For voice over services:
➡️ Visit https://marcscottvoiceover.com
* Join the VOpreneur Facebook Group
➡️ Visit https://facebook.com/groups/vopreneur
Book a free 15-minute consultation: https://vopreneur.com/free15min
33 min