Everyday VOpreneur® with Marc Scott

Want to use AI in your voiceover business without giving up control of how you sound, how you write, or how clients see you? In this episode of the VOpreneur Podcast, Marc Scott shares the framework that keeps his AI use sustainable: treat AI like an employee, not the boss. Then he walks through five practical ways voice actors can put AI to work — saving time, saving money, and getting found by more clients, even with zero technical background or SEO budget.

Inside this episode:

- How to drop your raw Google Analytics data into ChatGPT for a plain-English breakdown of what's working on your website (and what isn't)

- The same shortcut applied to Google Search Console — and why it's the fastest way to learn which keywords are actually driving traffic to your VO website

- What SEO and GEO (Generative Engine Optimization) mean for voice actors — and how to position yourself to show up when buyers search inside ChatGPT, Claude, or Gemini

- The right way to use AI as a writing assistant for marketing emails so they still sound like you, not a chatbot

- How to use AI as a brainstorming buddy for social media so "I don't know what to post" stops being the reason you don't post

Marc also explains why the $20–$30/month investment can pay back significantly when you're a solo voice actor competing against established names with decades of website authority — and why the voice actors who choose to embrace AI now have a ground-floor opportunity in generative engine optimization that won't last forever.

Whether you're an experienced voice actor looking to build efficiencies into your business, or a newer VO talent trying to figure out where to start, this episode gives you a clear, no-hype roadmap for putting AI to work — on your terms.

🎧 Subscribe to the VOpreneur Podcast on your favorite podcast platform — Apple Podcasts, Spotify, or wherever you listen — so you never miss an episode.

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott

* VOpreneur®

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Join the VOpreneur Facebook Group

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

Got a new voice over demo? Or maybe you’ve had one sitting around that you haven’t really done much with?

In this episode, Marc breaks down how a single voice over demo can be turned into 50+ pieces of marketing content without overcomplicating the process.

Instead of posting your demo once and hoping for results, you’ll learn how to repurpose it into audio, video, and social content that keeps you visible and top of mind for weeks (or even months).

Marc walks through his exact strategy for:

Whether your demo is brand new or a year old, this episode will help you get more mileage, more visibility, and more opportunities from the work you’ve already done.

If you’re serious about marketing your voice over business more effectively, this is a must-listen.

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott

* VOpreneur®

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Join the VOpreneur Facebook Group

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

00:00 Turn One Demo Into 50+ Pieces of Content

02:51 Why Most Voice Actors Waste Their Demo

06:01 Turning Your Demo Into Video Content

08:45 How to Share Your Demo on Social Media

12:10 Building a Long-Term Demo Marketing Plan

14:56 Why Repetition Actually Works in Marketing

17:51 Common Mistakes (And How to Avoid Them)

For years, I told myself I wasn’t a commercial voice actor.

Not because I couldn’t be… but because I wasn’t booking.

That story became my reality.

In this fireside chat, I’m breaking down the three things I did that completely changed that… and led to multiple commercial campaigns running at the same time across Canada.

If you’ve ever struggled in a genre, questioned your abilities, or felt stuck in your voice over career, this episode is for you.

I’ll walk you through:

Plus a bonus insight that made an immediate impact in the booth.

If you’re ready to stop overthinking and start booking, this one matters.

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott

* VOpreneur®

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Join the VOpreneur Facebook Group

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

00:00 Fireside Chat: Booking Commercial VO

What's really holding voice actors back? In most cases, it's not talent. It's mindset, the stories we tell ourselves, and the lack of accountability to push through when things get hard.

In this episode, Marc Scott sits down with Billie Jo Konze — stage actor, voice actor, singer, podcaster, and accountability coach — for a candid conversation about what it actually takes to grow a sustainable voice over career.

From bowling to booking campaigns, this one covers a lot of ground. But at the heart of it is a simple truth: the people who succeed are the ones who show up, do the hard thing, and refuse to let their own excuses win.

What you'll learn in this episode:

🖱️ Billie Jo Konze Website - https://billiejovo.com

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott

* VOpreneur®

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Join the VOpreneur Facebook Group

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

Fear is one of the biggest reasons voice actors stay stuck.

In this episode of the Everyday VOpreneur Podcast, Marc Scott talks with voice actor Paul Cartwright about fear, failure, persistence, confidence, rejection, and what it really takes to build a voice over career.

Paul shares the truth about his journey, including a terrible first demo, the pressure of trying to “make it,” the fear that comes from not knowing what will happen next, and the mindset shifts that helped him keep moving forward. He also opens up about chasing dream representation, losing an agent he thought would change everything, and ultimately finding the right manager, one who helped triple his income.

This conversation is honest, practical, encouraging, and a reminder that growth in voice over is supposed to feel uncomfortable.

In this episode, you’ll hear:

• Why fear of failure and fear of success often come from the same place

One of the biggest takeaways from this conversation is simple:

You cannot fail if you do not quit.

If you are in a season of doubt, fear, frustration, or uncertainty, this episode will encourage you to keep going.

If this episode was helpful, share it with another voice actor and leave a review on your favorite podcast platform.

🖱️ Paul Cartwright Website - www.paulcartwrightvo.com

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott

* VOpreneur®

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Join the VOpreneur Facebook Group

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

What makes a great storyteller in voice over?

In this episode of the Everyday VOpreneur Podcast, Marc Scott sits down with legendary voice actor and coach Thom Pinto to break down the art of storytelling in documentary and docuseries narration.

From visualization and emotional connection to understanding network styles and structure, Thom shares decades of insight into what separates average reads from compelling, bookable performances.

If you’ve ever wanted to break into documentary narration or simply become a stronger storyteller in your voice over work, this episode is packed with practical advice you can apply immediately.

🎙️ In this episode, we discuss:

Whether you’re brand new to narration or looking to level up your storytelling skills, this is a masterclass you don’t want to miss.

🖱️ Thom Pinto Website - https://www.thompinto.com

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott

* VOpreneur®

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Join the VOpreneur Facebook Group

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

What does it take to voice and produce more than 2,000 commercials a year?

In this episode of the Everyday VOpreneur Podcast, Marc Scott sits down with voice actor and producer Jenna Birmingham to talk about high-volume production, automotive voice over, and how she built a career working on thousands of commercials annually.

Jenna’s journey into voice over started in radio, where she learned production and performance the old-fashioned way. Over time she discovered a niche in automotive advertising and today works inside a commercial production hub while also maintaining freelance voice over clients.

Along the way, she’s learned how to work fast, trust her instincts in the booth, and avoid burnout while juggling an intense creative workload.

If you’ve ever wondered what high-volume voice over production looks like behind the scenes, this conversation offers a fascinating look at the workflow, mindset, and discipline required to make it work.

In this episode, we discuss:

• How Jenna Birmingham voices and produces more than 2,000 commercials a year  

🖱️ Jenna Birmingham Website - https://jennabirmingham.com

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott

* VOpreneur®

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Join the VOpreneur Facebook Group

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

In this episode of the Everyday VOpreneur Podcast, Marc Scott sits down with voice actor Samantha Damiano to talk about what it really looks like to build a voice over career from the ground up.

Sam only started her voice over journey in 2023, but the way she has approached the industry, building relationships, investing in the right coaching, and learning from early mistakes, offers a valuable roadmap for anyone navigating the early stages of a voice acting career.

From getting burned by a demo mill to building connections with some of the most respected coaches and mentors in the industry, Sam shares the lessons that helped her move from overwhelmed beginner to working talent.

This conversation dives into the importance of giving yourself permission to fail, why relationships matter more than most new voice actors realize, and how to build a voice over career the right way.

You’ll also hear some incredible stories along the way, including how Sam went from racing camels in the Australian outback to pursuing voice over in Canada.

If you're new to voice acting, feeling overwhelmed by the number of paths available, or wondering whether you're doing the right things to build your career, this episode is for you.

In this episode we talk about:

• How Samantha Damiano got started in voice over after a career working with animals

Whether you're just starting your voice over journey or looking for encouragement as you build your business, this conversation is packed with insights and practical advice.

If you enjoyed this episode, please consider subscribing to the podcast and leaving a review. It helps more voice actors discover the show.

🖱️ Samantha Damiano Website - https://samanthadamiano.com

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott

* VOpreneur®

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Join the VOpreneur Facebook Group

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

Imposter syndrome. Anxiety. Marketing pressure. SEO. GEO. AI.

What if the thing you’ve been fighting… is actually your advantage?

In this episode, John Lano joins Marc Scott to unpack the mindset and marketing shifts voice actors must make right now. From embracing anxiety as fuel, to rethinking how your voice over website speaks to buyers, this conversation dives deep into SEO, generative engine optimization (GEO), LinkedIn strategy, and the real purpose of your website.

If your website is just “name, photo, demos,” this episode will change how you think about everything.

We talk about:

• Turning anxiety into productivity  

If you're serious about building a voice over business that attracts better clients, this episode is required listening.

🖱️ John Lano Mentoring Website - https://fulltimevoicetalent.com

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott

* VOpreneur®

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Join the VOpreneur Facebook Group

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

Direct marketing isn’t dead. But if your outreach feels ignored, it might not be the strategy, it might be the way you’re using it.

In this short solo episode, Marc Scott breaks down why direct marketing still works for voice actors, what’s actually failing right now, and how personalization, follow-up, and relationship building make the difference. If you’ve ever thought “this doesn’t work anymore,” this episode will challenge that belief.

You’ll learn how to rethink new leads, follow-up, and relationship building in a way that cuts through inbox noise and avoids sounding like another AI-generated message.

Key topics covered:

Takeaway:

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott

* VOpreneur®

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Join the VOpreneur Facebook Group

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

00:00 Fireside Chat Introduction