Everyday VOpreneur® with Marc Scott

If you’ve been sending in auditions and hearing nothing but crickets, this episode is for you.

Veteran casting director Mary Lynn Wissner joins Marc Scott to break down what casting pros are really listening for—and what causes them to hit delete in the first five seconds.

Mary Lynn has spent more than three decades casting voice over talent for top brands like Disney, DreamWorks, Hallmark Channel, HGTV, and History Channel.

In this conversation, she shares audition red flags, commercial trends, and the new rules of self-direction in a world shaped by TikTok, influencers, and even AI.

You’ll learn:

What makes or breaks an audition

Why a pretty voice isn’t enough anymore

How acting and “pre-life” bring authenticity

What casting directors actually control

The growing impact of UGC on reads

Advice for VO talent with a radio background

🖱️ Mary Lynn Wissner Website - https://voicesvoicecasting.com

🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO

* Voice Over Marketing Playbook

* 10 Common Marketing Mistakes VO's Make

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

How do you go from your very first voice over audition to booking more than 150 game credits AND get multiple award nominations and award wins?

In this episode of the Everyday VOpreneur Podcast, Ian Russell pulls back the curtain on what it really takes to succeed in video game VO.

Together, Marc and Ian dig into:

Why indie games can lead to big career breakthroughs

How awards and nominations create credibility with developers

The mindset and daily hustle that sustain long-term success

The importance of improv, intuition, and acting instincts

What every VO should know about building relationships in gaming

This isn’t theory — it’s the truth about the grind, the hustle, and the opportunities in video game voice acting.

🖱️ Ian Russell Website - https://www.ianrussellvoice.com

* Voice Over Marketing Playbook

* 10 Common Marketing Mistakes VO's Make

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

Are you posting on LinkedIn and feeling like no one sees it? You’re not alone. But a new study from Buffer reveals clear data on what actually works — and how often you really need to post to get results.

In this solo episode, I break down the numbers and show you:

Why once-a-week posting just doesn’t cut it

What happens when you post 2–5x per week

Why carousels outperform everything

How to beat the LinkedIn algorithm and actually get seen

What types of content work best for voice actors

And why your face might be your most powerful asset

Buffer Article on LinkedIn - https://bit.ly/42J5PIc

Making Money with LinkedIn Master Class - https://www.vopreneur.com/offers/oN6XxYSQ/checkout

Content Compass Workshop - https://www.vopreneur.com/offers/4f7jbY5d/checkout

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott

* Voice Over Marketing Playbook

* 10 Common Marketing Mistakes VO's Make

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

Could Comic-Cons open up a thriving secondary income stream for your voice over business?

In this episode, I’m joined by Andy Field - a breakout voice in the Five Nights at Freddy’s franchise - who shares the behind-the-scenes of how he’s turned fan culture into a full-blown revenue stream.

From autograph pricing strategies to Alibaba-sourced merch (yes, really), Andy pulls back the curtain on the business of cons, how he books appearances, engages with fans, and keeps it all aligned with his brand.

Whether you’re just getting known or have a cult following, this episode is packed with practical advice on how to turn character recognition into cold hard cash.

In this episode:

How Andy landed the iconic FNAF role

Why introverts need a game plan for cons

What to bring (besides Sharpies and selfies)

The psychology behind pricing autographs and merch

How to pitch yourself to cons (and which ones to skip)

Finding your “hero item” to sell at your table

🖱️ Andy Field Website - https://andyfieldvoiceover.com

🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO

* Voice Over Marketing Playbook

* 10 Common Marketing Mistakes VO's Make

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

Ever feel like you’re sending auditions into a black hole?

In this episode, veteran casting director Kelly Moscinski pulls back the curtain on what really happens behind the scenes... and what actually makes voice actors stand out.

With nearly 20 years of experience casting for major brands, Kelly shares the insights most actors never get to hear.

We talk about:

Why playing it safe is a fast track to the “No” pile

What casting directors really listen for in the first 3–5 seconds

The surprising role authenticity (and even imperfections) play in booking

Why blindly following specs could be hurting your auditions

The importance of submitting raw, human reads

Why confidence might be the missing piece in your audition game

Kelly also dishes on the biggest trends heading into 2026 and how to stay on top of the game, even if you’re still early in your journey.

📗 Greenlights by Matthew McConaughey - https://amzn.to/4peUlWy

🖱️ Voicecaster - https://voicecaster.com

🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO

* Voice Over Marketing Playbook

* 10 Common Marketing Mistakes VO's Make

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

Voice123 can feel like a mystery. Is it auditions… or search?

In this episode, Marc Scott talks with Nikki Schwartz (Online Casting Optimizer) about the search side of Voice123—how buyers really find talent, why clips beat compilation demos, and how to keyword/tag your samples so you show up for the work you want.

You’ll hear:

The two Voice123 algorithms (auditions vs. search)

Why variety of samples matters more than sheer volume

How to write your “About” section so it actually helps you get found

Why keyword stuffing backfires and what to do instead

How Nikki uses data and AI to make optimization easier

If you’re spending money on Voice123, this is how you make that investment pay off.

🖱️ Online Casting Optimizer - https://onlinecastingoptimizer.com

🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO

* Voice Over Marketing Playbook

* 10 Common Marketing Mistakes VO's Make

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

✅ The search algorithm on Voice123 is complex and often opaque.

My voice over business took a hit in 2025. Between trade concerns, a slowing economy, and summer chaos, I found myself feeling frustrated and stuck.

So I did the only thing that made sense… I hit the reset button.

I’m launching a 30-Day Marketing Challenge — not just for you, but for me. Because I need this too. I need momentum. I need consistency. I need to reconnect with what I can control.

In this episode, I share:

• Why my business slowed down (and what I’m doing about it)

• The #1 strategy that helped me reboot

• How a simple $30 challenge could change your entire Q4

• Why consistency beats hustle every time

Want in? Let’s do this together.

🎯 One small action a day.

Let’s take back control of our voice over businesses. One step at a time.

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott

* Voice Over Marketing Playbook

* 10 Common Marketing Mistakes VO's Make

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

✅ 2025 has been challenging for many voice actors

In this episode of the Everyday VOpreneur Podcast, voice actor Robert Starling asks a crucial voiceover business strategy question: How do you prioritize when everything feels urgent?

Marc Scott shares real-world advice on time blocking, focusing on what moves the needle, and identifying high-ROI tasks like direct marketing and strategic social media.

Whether you’re juggling auditions, fixing your website, or battling perfectionism, this conversation delivers clarity.

Learn how to reduce overwhelm, leverage LinkedIn more efficiently, and build a VO business that doesn’t consume your life.

Don’t miss these powerful insights to help you streamline your voice acting hustle and actually make progress!

🖱️ Robert Starling Website - https://robertstarling.com

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott

* Voice Over Marketing Playbook

 * Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15

✅ Deciding what to prioritize is crucial for voice actors.

Stuck between VO genres like audiobooks and commercial work?

In this episode of the Summer Series, voice actor Bradley Heller joins Marc Scott to explore how to choose the right path without spreading yourself too thin.

Discover practical strategies for managing your time, marketing smarter (not harder), and building a schedule around genres that align with your strengths and income goals.

Whether you’re starting out or pivoting in your voiceover journey, this episode gives you the tools to evaluate your niche, find balance, and grow your VO career with intention.

🖱️ Bradley Heller Website - https://bradleyheller.com

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott

* Voice Over Marketing Playbook

* 10 Common Marketing Mistakes VO's Make

 * Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15

✅ Finding balance between different voiceover genres is crucial.

Scroll-stopping content is the key to standing out as a voice actor online.

In this episode of the Everyday VOpreneur Summer Series, Marc Scott and Megan Bunting dive into smart, creative ways to showcase your voice over work through engaging content.

Whether it’s breaking down your demo into compelling clips, adding storytelling to your posts, or producing docushort videos, you’ll learn how to make content that actually captures attention... and books work.

🖱️ Megan Bunting Website - https://meganbunting.com

* Voice Over Marketing Playbook

* Free Guide: 10 Common Marketing Mistakes

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15

✅ Social media offers incredible opportunities for voice over marketing.

✅ Breaking down demos into clips can enhance storytelling.

✅ Engaging content should showcase personality and/or humor.

✅ Innovative video content can attract a broader audience.

✅ Maximizing reach requires strategic posting across platforms.

✅ Consistency in content creation is key to success.

✅ Learning and adapting are essential in the content creation process.

✅ Experimentation can lead to unexpected successes.

✅ Don't be afraid to pivot your content strategy.

✅ Creating content is more impactful than overthinking ideas.