Everyday VOpreneur® with Marc Scott

By Marc ScottBusiness Entrepreneurship Arts Performing Arts Marketing

Everyday VOpreneur® with Marc Scott episodes

May 22, 2025Why Voice Actors Must Master This One Mindset Shift to Succeed
As a voice actor, the most powerful marketing tool you might be missing?
The stories you tell yourself.
In this episode, I open up about a frustrating situation I experienced—four months and $500 spent on a course, only to miss the final exam. But this episode isn’t about failure. It’s about perspective—and how choosing the right story can completely change your results in voice over and in life.
🎧 Whether you’re struggling to book, feeling stuck, or doubting your progress, this mindset shift could be the key to finally moving forward.
✅ What You’ll Learn:
Why the story you tell yourself directly impacts your VO career
How I reframed a personal setback into a financial win
The truth about marketing fear and how to change it
What I’m doing to break into documentary narration—and why I’m not giving up
How to use storytelling as a tool for motivation and consistency
🎯 This episode is your reminder: you get to choose the narrative. Choose wisely.
CONNECT WITH MARC SCOTT
Marc Scott Voice Over - https://marcscottvoiceover.com
Marc Scott on Instagram - https://instagram.com/marcscott
Marc Scott on Facebook - https://facebook.com/marcscottvoiceover
Marc Scott on YouTube - https://youtube.com/@marcscottvo
Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook
Visit https://voiceovermarketingplaybook.com
* Free Guide: 10 Common Marketing Mistakes
Visit https://vopreneur.com/10mistakes
* Get an instant $25 credit when you sign up for VoiceZam
Visit https://voicezam.com/marcscott
* For voice over services:
Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?
Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group
Visit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!
Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!
Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!
Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
✅ Perspective influences the stories we tell ourselves.
✅ The stories we tell impact our results.
✅ Choosing a positive perspective can lead to better outcomes.
✅ Negative experiences can be reframed into learning opportunities.
✅ Marketing is often viewed negatively, but perspective can change that.
✅ Taking action is necessary alongside positive thinking.
✅ It's essential to reflect on and improve the stories we tell ourselves.
18 min
May 15, 2025 How to Become a Top 10% Voice Actor — Casting Secrets from Tina Morasco
Want to become a top 10% voice actor and book more commercial work? In this episode, casting director Tina Morasco from Sound and Fury reveals what actually sets successful voice actors apart in today’s industry.
🎙️ From real audition tips to unlocking deeper emotional connection in your reads, Tina breaks down her 4-step audition process, what casting directors really listen for, and why authenticity beats perfection every time.
Whether you’re just starting out or ready to move up, these casting insights will help you audition smarter, stand out, and book voice over work more consistently.
🔥 Topics Covered:
• The 4-step audition method that top performers use
• How to bring authenticity into every read
• Why AI can’t replace human nuance (yet!)
• The #1 thing casting directors listen for
CONNECT WITH TINA MORASCO
🖱️ Tina Morasco Coaching - https://www.tinamorascocoaching.com
🖱️ Tina Morasco on LinkedIn - https://www.linkedin.com/in/tina-morasco-305b856
🖱️ Tina Morasco on Instagram - https://www.instagram.com/tinamorasco

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook
Visit https://voiceovermarketingplaybook.com
* Free Guide: 10 Common Marketing Mistakes
Visit https://vopreneur.com/10mistakes
* Get an instant $25 credit when you sign up for VoiceZam
Visit https://voicezam.com/marcscott
* For voice over services:
Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?
Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group
Visit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!
Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!
Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!
Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
✅ Commercials are booming more than ever despite economic turmoil.
✅ Authenticity is key in voice acting; it's about real human connection.
✅ AI cannot replicate the depth of human experience in voice acting.
✅ Voice acting should be thought-driven, not voice-driven.
✅ Understanding the story behind the script is crucial for effective delivery.
✅ Actors often make the mistake of focusing on adjectives rather than the narrative.
✅ The first line of a script is critical for engagement.
✅ Successful actors focus on serving the story, not themselves.
✅ Every audition is a fresh opportunity; past performances do not define future success.
✅ Clients are looking for fresh talent, not the same voices repeatedly.
✅ Building relationships with casting directors is helpful.
1 hr 6 min
May 08, 2025The Advice Every Voice Actor Needs Before Starting a Podcast with Melanie Scroggins
Thinking about starting a podcast as a voice actor?
This episode is packed with the real-world advice you need before you hit record. From common mistakes to smart strategies for growing your brand and connecting with the right audience, this conversation with Melanie Scroggins will inspire and inform you.
If you’ve ever wondered:
• Should I launch a podcast if it’s not about voiceover?
• Can podcasting help grow my VO business?
• Is it really worth the time and effort?
Then you’re in the right place.
💥 CHALLENGE OFFER: Share your podcast idea and get some feedback from Melanie. Either post it on Instagram and tag @shareyourgenius or on LinkedIn and tag Melanie Scroggins.
CONNECT WITH MELANIE SCROGGINS
🖱️ Melanie Scroggins Website - https://www.melaniescroggins.com
🖱️ Share Your Genius - https://shareyourgenius.com
🖱️ Melanie Scroggins on LinkedIn - https://linkedin.com/in/melaniescroggins
🖱️ Share Your Genius on LinkedIn - https://www.linkedin.com/company/share-your-genius
🖱️ Share Your Genius on Instagram - https://instagram.com/shareyourgenius

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook
Visit https://voiceovermarketingplaybook.com
* Free Guide: 10 Common Marketing Mistakes
Visit https://vopreneur.com/10mistakes
* Get an instant $25 credit when you sign up for VoiceZam
Visit https://voicezam.com/marcscott
* For voice over services:
Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?
Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group
Visit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!
Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!
Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!
Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Podcasting offers unique opportunities for voice actors.
Voice actors can create podcasts outside of voice over topics.
Understanding your audience is crucial for podcast success.
Consistency is key to growing a podcast audience.
Setting realistic expectations can prevent burnout.
Podcasting can enhance communication and storytelling skills.
Identify your unique point of view for your podcast.
Building a brand can lead to unexpected opportunities.
95% of podcasts get less than a thousand downloads per week.
Listener engagement is more important than download numbers.
Premise, talent, community, and format are key elements of a podcast.
Podcasting remains a safe avenue amidst AI advancements.
1 hr 4 min
May 01, 2025Voice Over Rates in 2025: What Every VO Needs to Know with David Toback
Voice over rates are more critical — and confusing — than ever. In this powerful episode, Marc Scott sits down with David Toback, one of the creators of the GVAA Rate Guide, the industry’s gold standard for non-union voiceover pricing.
You’ll get a front-row seat to the conversation voice actors everywhere are having — about voice over usage, AI disruption, unrealistic budgets, and how to stand your ground and still get the job.
From OTT/CTV ads to streaming audio and social reels, David breaks down how to quote voice over work, why most clients don’t understand usage, and how YOU can educate and advocate like a pro.
What You’ll Learn:
✅ What the GVAA Rate Guide really is — and isn’t
✅ How to price for social, OTT, podcast ads & more
✅ How “value” gets lost in modern VO negotiations
✅ What to say when clients ask for perpetuity
✅ Why you must think like your own agent
📅 GVAA Webinar: Demystifying Digital Rates – May 21st Learn more & register: https://gvaaondemand.com/programs/demystifying-digital-rates-commercial-usage
CONNECT WITH GVAA
🖱️ GVAA Rate Guide - https://globalvoiceacademy.com/gvaa-rate-guide-2
🖱️ GVAA Online - https://globalvoiceacademy.com
🖱️ GVAA on Instagram - https://www.instagram.com/thegvaa
🖱️ GVAA on Facebook - https://www.facebook.com/thegvaa
🖱️ GVAA on LinkedIn - https://www.linkedin.com/in/globalvoiceacademy

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook
Visit https://voiceovermarketingplaybook.com
* Free Guide: 10 Common Marketing Mistakes
Visit https://vopreneur.com/10mistakes
* Get an instant $25 credit when you sign up for VoiceZam
Visit https://voicezam.com/marcscott
* For voice over services:
Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?
Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group
Visit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!
Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!
Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!
Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
The GVAA rate guide serves as a foundational tool for voice actors.
Voice over rates are complex and vary widely across genres.
Understanding digital content is crucial for negotiating rates.
Voice actors must be proactive in marketing their services.
Emerging categories in voice over are creating new opportunities.
Voice actors need to understand the nuances of digital advertising terms.
Voice actors may need to rely more on agents to manage their work.
The value of voice over work is often underestimated by clients.
Educating clients about usage and licensing is essential for fair compensation.
Building trust with clients can lead to long-term relationships.
Voice actors should not assume clients are trying to take advantage of them.
GVAA is providing educational resources to help voice actors navigate industry changes.
1 hr 11 min
April 24, 20256 Social Media Post Ideas Every Voice Actor Should Try
What do you post on social media when you’re not booking voice over work—or worse, when you’re under NDA and can’t share the jobs you do book?
In this episode, I break down the myth that voice actors need client wins to stay visible online.
Instead, I'm offering six proven content strategies you can start using this week to build trust, grow your audience, and stay top of mind with prospects—even if you’ve never booked a job. This is your playbook for authentic, consistent marketing that actually works.
CONNECT WITH MARC SCOTT
Marc Scott Voice Over - https://marcscottvoiceover.com
Marc Scott on Instagram - https://instagram.com/marcscott
Marc Scott on Facebook - https://facebook.com/marcscottvoiceover
Marc Scott on YouTube - https://youtube.com/@marcscottvo
Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook
Visit https://voiceovermarketingplaybook.com
* Free Guide: 10 Common Marketing Mistakes
Visit https://vopreneur.com/10mistakes
* Get an instant $25 credit when you sign up for VoiceZam
Visit https://voicezam.com/marcscott
* For voice over services:
Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?
Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group
Visit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!
Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!
Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!
Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Social media should be used as a marketing tool, not just for showcasing work.
Engagement is key to social media algorithms and visibility.
Behind-the-scenes content can be fascinating and engaging for audiences.
Sharing marketing moves can help others in the industry.
Tagging and collaborating with others can expand your reach.
Throwback wins can provide valuable insights and stories.
Real talk moments can create authentic connections with your audience.
Consistency in posting is crucial for building an audience.
Stop overthinking and start creating content.
36 min
April 17, 2025Surviving Slowdowns: Smart VO Strategies for Tough Times
Fear. Stress. Anxiety. All things voice actors are feeling right now in the midst of tariffs, trade wars and growing economic uncertainty.
In this episode, I share some of the strategies I'm leaning into right now to keep my voice over business resilient, proactive and profitable, no matter what's going on "out there."
You’ll hear actionable strategies on how to optimize your marketing, stay connected with clients, avoid social media pitfalls, and focus on what you can control. If you’re feeling overwhelmed, this episode is your calm in the chaos.
Also Listen to Trends, Tariffs and Trade Wars with J. Michael Collins - https://youtu.be/n1kpyB2e4nI
CONNECT WITH MARC SCOTT
Marc Scott Voice Over - https://marcscottvoiceover.com
Marc Scott on Instagram - https://instagram.com/marcscott
Marc Scott on Facebook - https://facebook.com/marcscottvoiceover
Marc Scott on YouTube - https://youtube.com/@marcscottvo
Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook
Visit https://voiceovermarketingplaybook.com
* Free Guide: 10 Common Marketing Mistakes
Visit https://vopreneur.com/10mistakes
* Get an instant $25 credit when you sign up for VoiceZam
Visit https://voicezam.com/marcscott
* For voice over services:
Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?
Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group
Visit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!
Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!
Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!
Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Maintaining communication with clients is crucial during economic downturns.
Social media should be used to share positive and valuable content.
Focus on strategic targeting of opportunities in less impacted sectors.
Marketing budgets may be slashed, but costs for advertising may decrease as well.
Regularly audit online profiles and marketing materials to ensure they are current.
Focusing on what you can control helps reduce stress and anxiety.
Engage with positive influences and take breaks from negative news.
Utilize downtime to address small tasks that can improve business perception.
Your mindset is essential; keep it fueled and clean.
29 min
April 03, 2025From Storytime to SiriusXM: How Matt Fogarty Built a Radio Imaging Empire
Discover the World of Radio Imaging Voice Over! In this episode, we dive deep into the Radio Imaging genre — one of the most powerful and consistent income streams for voice actors. 🎧
Matt Fogarty is currently the imaging voice for 29 different stations with clients ranging from iHeartMedia & SiriusXM. He shares how he built a successful career in radio imaging voice over.
Whether you’re an aspiring voice actor or a seasoned pro looking to expand your income, this interview is packed with insider tips, career strategies, and industry insights.
✅ What is Radio Imaging?
✅ How to land your first imaging client
✅ Negotiation tips & market rates
✅ Building long-term relationships with stations
✅ Why you shouldn't overlook small markets
✅ How to stand out & get rehired consistently
If you’re serious about growing your voice over career, don’t miss this master class.
CONNECT WITH MATT FOGARTY
Matt Fogarty Website: https://mattfogartyvo.com
Matt Fogarty Instagram - https://instagram.com/mattfogsvo
Matt Fogarty LinkedIn - https://www.linkedin.com/in/mattfogartyvoiceovers

Marc Scott on Instagram - https://instagram.com/marcscott
VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook
Visit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to Testimonials
Visit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZam
Visit https://voicezam.com/marcscott
* For voice over services:
Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?
Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group
Visit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!
Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!
Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!
Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Build a base of great clients who return consistently.
Storytelling enhances voice over performance.
Imaging allows for creative expression in voice work.
Understanding client needs is crucial for success.
Direct marketing can yield significant opportunities.
Communication with program directors is essential.
Flexibility in turnaround times is important.
Ad-libs can add personality to radio imaging.
Treat small market stations with the same respect as large ones.
Identify key decision-makers in radio stations for outreach.
A structured imaging deal is crucial for long-term opportunities.
Managing multiple markets requires an effective CRM system.
Market size influences voice over rates.
Local engagement is key to the success of radio stations.
AI is a growing factor in the industry, but human touch remains vital.
Continuous improvement through coaching enhances voice work.
The future of radio imaging holds potential despite challenges.
54 min
March 27, 2025From Uber Drive to Disney Voice Actor with Laila Berzins
At some point, most voice actors have the dream of packing up and heading for LA to achieve success and fame in voice over. Few actually follow through, and fewer still actually make their dreams a reality.
Laila Berzins is one of the few!
In this conversation, Laila Berzins shares her inspiring journey from a small town in Connecticut to becoming a successful voice actor in LA. One workshop, callback, audition and odd job at a time!

Now, Laila has nearly 150 credits on IMBD including Disney, Nickelodeon, Genshin Impact, Marvel and many more.

Listen as Laila shares the real story behind her rise—living on food stamps, driving Uber, and investing every cent back into her craft. Whether you’re grinding in VO or chasing a dream in any field, this episode will leave you fired up and focused.
CONNECT WITH LAILA BERZINS
Laila Berzins Autographs: http://streamily.com/lailaberzins
Laila Berzins Cameos: https://www.cameo.com/lailaberzinsvoice
Laila Berzins Website: http://lailaberzins.com
Laila Berzins Facebook - https://www.facebook.com/lailaberzinsvo/
Laila Berzins Tiktok - https://www.tiktok.com/@lailaberzinsvoice
Laila Berzins Instagram - https://www.instagram.com/lailab_voiceovers
Laila Berzins X - https://x.com/lberzins_voices
Laila Berzins Linkedin: https://www.linkedin.com/in/lailaberzins
Laila Berzins IMDB: https://www.imdb.com/name/nm5389637/

Marc Scott on Instagram - https://instagram.com/marcscott
VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook
Visit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to Testimonials
Visit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZam
Visit https://voicezam.com/marcscott
* For voice over services:
Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?
Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group
Visit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!
Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!
Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!
Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
The journey to success in voiceover can take years of hard work.
Reinvesting in one's craft through classes and workshops is essential.
Networking and making connections can lead to unexpected opportunities.
Finding a supportive community can make a significant difference.
Persistence and stubbornness are key to achieving dreams.
You never know who's going to see your content.
Agents can be champions for your career.
Continuous learning is essential in the industry.
Diverse performance backgrounds enhance voice acting skills.
Organization is key for managing multiple characters.
Improv skills are vital for character development.
Character development is a blend of inspiration and personal experience.
Alternate takes can showcase a different range for characters.
Conventions provide a unique opportunity to connect with fans.
The energy we project influences our experiences in the industry.
Enjoying the journey is as important as the destination.
59 min
March 19, 2025Conference Like a Pro: VO Atlanta Edition
A thousand voice actors are about to descend on the Hilton Atlanta Airport Hotel for VO Atlanta. If you're one of them, this special episode is for you.
This episode is packed with actionable advice to help you make the most of your conference experience.
From purposeful networking and vocal care to leveraging AI for better note-taking and content creation, Marc Scott shares his top strategies for success. Don’t just attend—thrive at VO Atlanta!
Even More VO Atlanta Tips - https://youtube.com/live/C-RFXKVVn-w
Vocal Warmups (and Downs!); How to Protect Your Voice - https://youtu.be/d-F5PFfdBA4
CONNECT WITH MARC SCOTT
Marc Scott Website - https://marcscottvoiceover.com
Marc Scott on Instagram - https://instagram.com/marcscott
Marc Scott on Facebook - https://facebook.com/marcscottvoiceover
Marc Scott on YouTube - https://youtube.com/@marcscottvo
Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook
Visit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to Testimonials
Visit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZam
Visit https://voicezam.com/marcscott
* For voice over services:
Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?
Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group
Visit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!
Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!
Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!
Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Network with purpose, focusing on key connections.
Engage actively in sessions to enhance learning.
Take care of your voice to ensure participation.
Follow common themes from multiple speakers.
Create content to reinforce learning and share experiences.
Be present and enjoy the conference experience.
Leverage AI to summarize notes and create content.
Implement learned strategies into actionable items.
Don't let fear or nerves hold you back from participating.
15 min
March 06, 2025Trends, Tariffs and Trade Wars: State of VO in 2025 with J. Michael Collins
Tariffs are here. Will they impact the voice over industry? I didn't bring J. Michael Collins on the podcast to talk tariffs and trade wars, but it just so happened that the day we recorded, that was the story of the day. So we tackled it.
We didn't stop there. We also talked trends voice actors need to watch in 2025 including shifts in commercial and political, the new "it read" that seems to be booking at the moment. How shifting demographics are opening up more opportunities for certain voice actors who may have felt a little left behind in recent years.
A lot of ground is covered in this chat. We even had time to get to VO Atlanta and some insights into this years conference.
If you're a voice actor looking to stay ahead in a rapidly evolving industry, you're going to want to dig into this one with a notebook!
CONNECT WITH J. MICHAEL COLLINS
J. Michael Collins Website - https://jmcvoiceover.com
JMC Demos - https://jmcdemos.com
J. Michael Collins on Instagram - https://www.instagram.com/jmcdemos
J. Michael Collins on Facebook - https://www.facebook.com/jmcdemos
J. Michael Collins on X - https://x.com/jmcvoiceover

Marc Scott on Instagram - https://instagram.com/marcscott
VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook
Visit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to Testimonials
Visit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZam
Visit https://voicezam.com/marcscott
* For voice over services:
Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?
Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group
Visit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!
Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!
Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!
Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
The voice over market is experiencing a glut in the middle tier.
Short-term impacts of tariffs on voice over are uncertain.
Assertiveness is becoming a key trait in voice over reads.
Demographics in voice over are shifting towards older voices.
The average consumer's perception of advertising is changing.
Buyers are adapting to demographic shifts in their marketing strategies.
The future of conversational voice over is being redefined.
Voice over trends are evolving, especially in humor and delivery.
AI's impact on voice over is minimal at the high end.
Marketing is crucial for voice actors to succeed today.
Demos need to reflect versatility and current trends.
Political voice over requires frequent updates due to shifting issues.
Online casting companies are facing challenges in the current market.
The VO Atlanta conference aims to bring fresh insights and speakers.
Voice actors should focus on building relationships with agents.
Staying informed about industry changes is key to success.
1 hr 10 min