April 03, 2025

From Storytime to SiriusXM: How Matt Fogarty Built a Radio Imaging Empire

53 minutes

Discover the World of Radio Imaging Voice Over! In this episode, we dive deep into the Radio Imaging genre — one of the most powerful and consistent income streams for voice actors. 🎧

Matt Fogarty is currently the imaging voice for 29 different stations with clients ranging from iHeartMedia & SiriusXM. He shares how he built a successful career in radio imaging voice over.

Whether you’re an aspiring voice actor or a seasoned pro looking to expand your income, this interview is packed with insider tips, career strategies, and industry insights.

✅ What is Radio Imaging?

✅ How to land your first imaging client

✅ Negotiation tips & market rates

✅ Building long-term relationships with stations

✅ Why you shouldn't overlook small markets

✅ How to stand out & get rehired consistently

If you’re serious about growing your voice over career, don’t miss this master class.

CONNECT WITH MATT FOGARTY

Matt Fogarty Website: https://mattfogartyvo.com

Matt Fogarty Instagram - https://instagram.com/mattfogsvo

Matt Fogarty LinkedIn - https://www.linkedin.com/in/mattfogartyvoiceovers

Marc Scott on Instagram - https://instagram.com/marcscott

VOpreneur® on YouTube - https://youtube.com/@vopreneur

RESOURCES FOR VOICE ACTORS

* Voice Over Marketing Playbook

Visit https://voiceovermarketingplaybook.com

* The VOpreneur Guide to Testimonials

Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam

Visit https://voicezam.com/marcscott

* For voice over services:

Visit https://marcscottvoiceover.com

* Want VOpreneur Swag?

Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group

Visit https://facebook.com/groups/vopreneur

EVERYDAY VOPRENEURS IN THIS EPISODE

* Thanks to "Uncle Roy" for production assistance!

Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions!

Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions!

Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

KEY TAKEAWAYS

Build a base of great clients who return consistently.

Storytelling enhances voice over performance.

Imaging allows for creative expression in voice work.

Understanding client needs is crucial for success.

Direct marketing can yield significant opportunities.

Communication with program directors is essential.

Flexibility in turnaround times is important.

Ad-libs can add personality to radio imaging.

Treat small market stations with the same respect as large ones.

Identify key decision-makers in radio stations for outreach.

A structured imaging deal is crucial for long-term opportunities.

Managing multiple markets requires an effective CRM system.

Market size influences voice over rates.

Local engagement is key to the success of radio stations.

AI is a growing factor in the industry, but human touch remains vital.

Continuous improvement through coaching enhances voice work.

The future of radio imaging holds potential despite challenges.

...more

View all episodes

By Marc Scott

4.8

122122 ratings