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Go where your buyers are!
Voice Actors love attending conferences in our own industry, but have you ever thought about attending a conference in your buyers industry?
Marc Scott chats with Cameron Pfister about smart, strategic ways voice actors can market themselves outside the typical VO bubble.
Discover practical in-person networking tips, how to talk to buyers, what kind of swag makes you unforgettable, and the best follow-up strategy after a conference.
Whether you’re headed to a medical trade show, a labor union expo, or a local business summit, this episode is packed with actionable ideas to help you stand out and get hired. If you’ve ever wondered how to turn face-to-face conversations into client relationships, this episode is for you!
🖱️ Cameron Pfister Website - https://cameronpfistervo.com
* Voice Over Marketing Playbook
* Free Guide: 10 Common Marketing Mistakes
* Get an instant $25 credit when you sign up for VoiceZam
* For voice over services:
* Want VOpreneur Swag?
* Join the VOpreneur Facebook Group
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
✅ Going where your buyers are is crucial for voice actors.
✅ Networking at non-VO conferences can lead to valuable connections.
✅ Memorable swag can help keep you top of mind.
✅ Follow-up is essential after collecting business cards.
✅ Local events can be found through community resources and online platforms.
✅ Engaging in conversations about clients' businesses opens doors for collaboration.
✅ Creative marketing strategies can differentiate you from others.
✅ Accountability can motivate you to take action after networking.
Finding your place in voice over isn’t always straightforward — especially when it feels like everyone is doing what you do.
In this episode of the Everyday VOpreneur podcast, Marc Scott sits down with voice actor Nessa Rabin for a raw, honest conversation about navigating the early stages of a voice over career.
From dealing with overwhelming niche choices to overcoming mindset traps and following your passion, this is real talk for emerging talent.
Discover why your unique background matters more than trends, how to create opportunities when doors don’t open, and how to shift from “just another VO” to a voice with a mission.
If you’ve been questioning where you belong in this industry — this is the episode for you.
🖱️ Nessa Rabin Website - https://nessarabin.com
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
* Voice Over Marketing Playbook
* Get an instant $25 credit when you sign up for VoiceZam
* For voice over services:
* Want VOpreneur Swag?
* Join the VOpreneur Facebook Group
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
✅ Identify your niche to stand out in voiceover.
Email marketing for voice actors can be a game-changer—or a spam trigger.
In this episode of the Everyday VOpreneur Podcast, C.J. Merritt asks what happens when Gmail flags your outreach as spam.
Marc Scott breaks down how automated sequences like those in Nimble can lead to delivery issues and what you can do to fix them.
Learn how to stagger send times, rotate subject lines, and boost your email deliverability with Google Workspace.
Plus, get practical tips on keeping your CRM clean and compliant so you don’t burn your domain.
If you’re a VOpreneur using email to grow your business, this episode is packed with actionable gold.
💡Looking to dive deeper into email deliverability? Check out the VOpreneur® Inbox Playbook https://www.vopreneur.com/offers/JzChMP7A/checkout
🖱️ C.J. Merritt Website - https://cjmerritt.com
* Voice Over Marketing Playbook
* Free Guide: 10 Common Marketing Mistakes
* Get an instant $25 credit when you sign up for VoiceZam
* For voice over services:
* Want VOpreneur Swag?
* Join the VOpreneur Facebook Group
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
✅ Sending too many emails can trigger spam filters.
“What is branding worth, and when does the ROI make sense?”
Have you ever asked that question or pondered whether or not it's time to work on your brand, or invest in your brand? That's exactly where Susan Hohman is right now. Trying to decide if it's worth it. She came looking for advice and Marc Scott has a few tips for her.
🎙️ From Marc’s quirky Dr. Pepper hat branding to building consistent visual identities, they dive into:
How brand associations (like Marc = Dr. Pepper & barbecue) can boost recognition
The evolution of your personal brand across different niches (explainer videos, documentaries)
Key branding building blocks: logo, colors, fonts, headshots, tagline, and messaging
When to hire a branding expert and how that decision impacts your demos, website, and client pitch
Whether you’re just starting or looking to level up, this episode delivers practical, real-world branding advice for voice talents.
🖱️ Susan Hohman Website - https://susanhohmanvoiceart.com
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
* Voice Over Marketing Playbook
* Free Guide: 10 Common Marketing Mistakes
* Get an instant $25 credit when you sign up for VoiceZam
* For voice over services:
* Want VOpreneur Swag?
* Join the VOpreneur Facebook Group
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
Do you ever feel buried in marketing, admin, and editing tasks—and wonder what you should be doing instead? In this episode, Marc Scott breaks down how to identify which voice over tasks to outsource, why some of the best candidates are the ones you do well but don’t need to do yourself, and where to find help within or outside the VO industry.
🎙️ Learn how to:
Prioritize what only you can do (studio work, client calls, creative sessions)
Recognize tasks you procrastinate on—because they often hold the key to progress
Calculate opportunity cost: would outsourcing a $25/hr task free you up for $500/hr recordings?
Choose between hiring VAs, niche pros (like audiobook editors), or even applying smart tools/plugins
Leverage flexible outsourcing strategies: project-based support vs. ongoing help
Get actionable insights on using tools like Nimble, VA for VO, and plugins to streamline your path—and stop busy‑work from eating your creative hours. Perfect for voice actors ready to scale with clarity and control.
🖱️ Kristin Aikin Salada Website - www.kristinvoiceovers.com
* Voice Over Marketing Playbook
* Free Guide: 10 Common Marketing Mistakes
* Get an instant $25 credit when you sign up for VoiceZam
* For voice over services:
* Want VOpreneur Swag?
* Join the VOpreneur Facebook Group
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
✅ Outsource tasks that you do well but don't have to do yourself.
Where does my voice fit? How can I niche down?
That's the question Patricia Brayley has for Marc Scott in this Summer Series episode of the podcast.
Patricia wanted to dig into choosing the perfect voiceover niche—from wellness and luxury to e‑learning and leadership training. I offer up a bunch of helpful tips and advice—plus practical steps like:
• Brainstorming without limits 🧠
• Leveraging existing skills and past experience
• Positioning yourself with credibility for high‑end brands
• Balancing niche outreach with steady corporate work
Whether you’re a new or seasoned voice actor, this episode gives you actionable clarity on niching so marketing becomes exciting instead of overwhelming.
Learn how to use your passions and strengths to stand out—and actually enjoy your niche marketing journey.
🖱️ Patricia Brayley Website - https://lightfromwithinvo.com
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
* Voice Over Marketing Playbook
* Free Guide: 10 Common Marketing Mistakes
* Get an instant $25 credit when you sign up for VoiceZam
* For voice over services:
* Want VOpreneur Swag?
* Join the VOpreneur Facebook Group
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
✅ Narrowing down your niche is crucial for success.
In this episode, we explore the best strategies for handling unsubscribes in your email marketing efforts without damaging future opportunities.
GM Hakim was looking for some advice on what to do when a prospect unsubscribes from an email sequence. Marc Scott breaks down how to interpret unsubscribe signals, why they’re not always a rejection, and how to nurture leads outside the inbox.
You’ll learn mindset tips, social media engagement strategies, and smart practices for honoring unsubscribe requests while staying top of mind.
Whether you’re a freelancer, entrepreneur, or marketer, this conversation will help you manage your email list with confidence, maintain strong connections, and set your business up for long-term success.
🖱️ GM Hakim Website - http://www.gmhakim.com
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
* Voice Over Marketing Playbook
* Free Guide: 10 Common Marketing Mistakes
* Get an instant $25 credit when you sign up for VoiceZam
* For voice over services:
* Want VOpreneur Swag?
* Join the VOpreneur Facebook Group
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
✅ Unsubscribes can be misinterpreted; it's essential to reframe the situation.
What should voice actors post on social? Let’s break it down! 🎙
In this episode, Marc Scott and Jay Jackson dive into the fears, challenges, and opportunities voice actors face when trying to share online. Whether you’re nervous about putting yourself out there, unsure what’s “worthy” of posting, or afraid of sounding like everyone else, this conversation gives you real strategies you can apply today.
We unpack the three key content pillars that can fuel your posts for a year — from personal stories, to lessons learned, to industry updates. If you want to show up authentically, build trust, and connect with your audience, this one’s for you. Ready to start posting with confidence? Hit play now, and let’s go!
🖱️ Jay Jackson Website - https://voicebyjay.com
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
* Voice Over Marketing Playbook
* Free Guide: 10 Common Marketing Mistakes
* Get an instant $25 credit when you sign up for VoiceZam
* For voice over services:
* Want VOpreneur Swag?
* Join the VOpreneur Facebook Group
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
✅ It's important to participate authentically in content creation.
In this episode, we explore how voice actors staying ahead of AI is not just possible — it’s essential!
Marc Scott and Alexander Devrient dive deep into the challenges and opportunities voice artists face in a world where AI voices are rapidly improving.
Discover how acting skills, continuous training, and authentic human connection give you the edge.
Stay inspired, stay competitive, and learn why being a “human actor” still matters in 2025.
Whether you’re a seasoned pro or just starting out, this episode is packed with tips to help you thrive!
🖱️ Alexander Devrient Website - https://alexanderdevrient.com
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
* Voice Over Marketing Playbook
* Free Guide: 10 Common Marketing Mistakes
* Get an instant $25 credit when you sign up for VoiceZam
* For voice over services:
* Want VOpreneur Swag?
* Join the VOpreneur Facebook Group
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
✅ Voice actors must focus on being great actors, not just voice actors.
In this inspiring episode, Marc Scott chat's with Jessica Trinidad, a powerhouse Latina voice actor who built a thriving voice over business — not from LA or NYC, but right from the heart of Iowa! 🌽✨
Jessica shares her journey from Los Angeles to Iowa, how she overcame the myth that “you have to be in a major city to succeed,” and how she built a client list that includes Ford, Wendy’s, and Cracker Barrel — all while staying deeply connected to her cultural roots.
🔥 What You’ll Learn in This Episode:
✅ How to build a successful VO career from a small town or flyover state
✅ Why mindset and resilience matter more than location
✅ Lessons learned as a first-generation Chicana navigating the U.S. business world
✅ How bilingual skills, copywriting, and production services set you apart
Whether you’re an aspiring voice actor, a seasoned pro, or just curious about what it takes to thrive in VO from anywhere, this episode will leave you inspired and equipped with real-world advice.
🖱️ Jessica Trinidad Website - https://jessicatproductions.com
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com
* Free Guide: 10 Common Marketing Mistakes ➡️ Visit https://vopreneur.com/10mistakes
* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott
* For voice over services: ➡️ Visit https://marcscottvoiceover.com
* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
✅ The pandemic accelerated the need for home studios in voiceover.
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