Amtower Off-Center

Branding in GovCon

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This week on Amtower Off Center, host Mark Amtower is joined by GovCon marketing expert Lisa Sherwin Wulf of LSW Marketing, who returns for a lively discussion on branding in GovCon.

Topics discussed include:

  • Do small contractors understand the power of branding and how to implement it
  • Key elements of a brand plan
  • Tag lines and logos
  • How does a company determine the need for a "rebrand"

    • See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    ...more
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    Amtower Off-CenterBy Federal News Network | Hubbard Radio
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