Branding. Many regard it as a buzzword rather than a bedrock. Alleena Abdullah, Brand Advisor & Coach and  Founder of Yellow Tree Malaysia, joins us to discuss why branding is foundational to effective goal and market setting, PR efforts and ongoing success - not just for international and established entities, but for microbusinesses and underserved communities such as the orang kampung and home-based businesses.

See omnystudio.com/listener for privacy information.