Branding Matters

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Today, I'm honoured to have Alex Hunter as my guest—a true expert in branding and customer experience. Alex is renowned for his impactful roles as a keynote speaker and angel investor, as well as the creator and host of "Attaché," the award-winning online travel show that guides frequent business travellers through key insights of cities around the globe.

Alex formerly led the global digital strategy for the Virgin Group as the global Head of Online. In this role, he was instrumental in crafting and executing the digital presence for the Virgin brand across various platforms, alongside managing Sir Richard Branson's personal digital strategy.

Join us as Alex shares his wealth of knowledge on brand building and the critical aspects of customer experience. 

Whether you're a branding novice or a seasoned pro, Alex's insights will equip you with fresh perspectives and strategies to elevate your brand. So sit back, tune in, and enjoy my conversation with Alex Hunter.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

To advertise on the show click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

Welcome to the first episode of an exciting new season! I'm absolutely thrilled to kick things off with a truly special guest - Brett Marz.

Brett is the co-founder of BAMKO, a leading force in the world of promotional products and branded merch. Renowned for their full-service approach and creativity, BAMKO is the most award-winning agency globally in their field.

I'm especially delighted to have this conversation because I recently joined the BAMKO team myself. So it's a unique opportunity for me to share the insights and strategies from a company that partners with some of the world's most iconic brands including Amazon, Tesla, Microsoft and Walmart, just to name a few.

In our fun discussion, Brett takes us on his personal journey in building BAMKO into a $600 million dollar powerhouse! We delve into what sets us apart in a highly competitive market, forging deep, emotional connections between brands and their audiences.

Brett also reveals some fascinating insights into the dynamic world of branded merch, discussing the innovative approaches that have fuelled BAMKO's success.

Get ready to be inspired as we explore the processes and visionary leadership that have made BAMKO "the biggest company you've never heard of".

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

To advertise on the show click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

My guest today is Seth Godin - THE branding guru and renown author of 21 international bestsellers. His books have been translated into 38 languages and include Tribes, Purple Cow (one of my favourites) Linchpin, The Dip and This Is Marketing, just to name a few. His latest book “The Song Of Significance - a new manifesto for teams” is out now.

Seth also writes one of the most popular marketing blogs in the world, and two of his Ted Talks are the most popular of all time!

During our fun conversation we chat about everything from open hiring to false proxies.

I hope you enjoy our conversation as much as I did, and hopefully you learn a few things to help you with your branding.

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. 

If you’re looking for help with your next project, email [email protected].

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

To advertise on the show click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

Ever wonder why some stories just grab you by the heart? Want to know how you can connect with customers on a human level?

Today I’m sitting down with my friend Christine Gillies—she's not only one of the Globe & Mail's Best Executives for 2023 but also the CMO at Blackline Safety. This Calgary-based company specializes in revolutionary wireless, wearable sensors designed for industrial or remote work environments.

This conversation is unlike any other as Christine courageously opens up about surviving the 9/11 attacks, escaping from the 87th floor of the World Trade Centre. Christine brings that resilience into her marketing expertise, advocating for the power of vulnerability and authenticity in brand storytelling.

From the value of asking the right questions to connecting people in impactful ways, this conversation is a must-listen. Get ready for actionable insights and an inspirational story that will stay with you long after you've tuned out.

This is truly one of my favourite conversations, with one of my favourite people, and I hope you enjoy it as much as I did.

Here are the highlights from this episode:

06:40 - Christine’s 9/11 survival story

14:07 - What does it mean to put marketing at the forefront of a company strategy

18:34 - How Blackline technology helps bring people home safely

22:33 - Why storytelling is important 

23:34 - Christine’s advice for business owners and marketers

26:12 - Why vulnerability is a big part of storytelling

28:56 - How to choose the most effective platform for sharing your brand's story

32:12 - Christine’s badass superpower

This episode is sponsored by:

UneeQ - an artificial intelligence company, developing the most advanced autonomous digital human platform available for customer interactions – today and in tomorrow’s metaverse.

UneeQ’s mission is to deliver digital human experiences that excel in marketing, sales and service roles – reducing complexity, improving conversions and creating memorable customer moments for brands.

Want to Win a Digital Human valued at $100,000? Tell us your biggest, boldest and best idea for a digital human use case. We'll choose our favourite, build it and host it for one year for FREE.

Find out more here: digitalhumans.com/brandingmatters

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

To advertise on the show click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

My guest today is Shama Hyder, the CEO of Zen Media – a global marketing and digital PR firm. 

Shama is known around the world as  “a visionary strategist for the digital age”.  She’s a web and TV personality, a bestselling author, and has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. And as if that’s not impressive enough, Shama has also been honoured at both the White House and The United Nations as one of the top 100 young entrepreneurs in the U.S.

I invited Shama to be a guest on my show to talk about the NEW Generation of consumers - better known as “Gen-Z”. I wanted to learn how brands are building connections with this generation.  And I was curious to get her POV on the best way to curate content on social media.

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.
From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help  with your next project, email [email protected]

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

To advertise on the show click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

What is the key to building a brand that truly resonates in the digital age? How do artificial intelligence and branding intersect to create powerful, engaging narratives?

Today, I’m excited to chat with Nick Bhavsar, a recognized leader in high-tech branding. His specialty? Leveraging ChatGPT to catapult brands to new heights. With a keen focus on how AI can amplify branding strategies, Nick brings a fresh perspective to the table.

In our conversation, he generously shares his insights on how businesses can tap into the capabilities of ChatGPT to craft a compelling brand identity and connect deeply with their audience. If you've ever been curious about the potential of AI in branding, this is the episode for you.

Get ready for an insightful conversation that is sure to revolutionize the way you approach brand building.

Here are the highlights from this episode:

07:14 - The challenges of creating an emotional connection in the digital world

11:46 - Incorporating empathy when using AI tools like ChatGPT

16:59 - Ways to help create brand voice with ChatGPT

19:33 - How AI will affect creative roles like copywriters and graphic designers

23:50 - ChatGPT prompt suggestions to help generate effective content

28:17 - How to think about positioning in a different way in this type of generative AI world

32:32 - The biggest misconception people have about ChatGPT and AI

34:54 - Nick’s badass superpower

This episode is sponsored by:

UneeQ - an artificial intelligence company, developing the most advanced autonomous digital human platform available for customer interactions – today and in tomorrow’s metaverse.

UneeQ’s mission is to deliver digital human experiences that excel in marketing, sales and service roles – reducing complexity, improving conversions and creating memorable customer moments for brands.

Want to Win a Digital Human valued at $100,000? Tell us your biggest, boldest and best idea for a digital human use case. We'll choose our favourite, build it and host it for one year for FREE.

Find out more here: digitalhumans.com/brandingmatters

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

To advertise on the show click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

Welcome to a very special episode of Branding Matters!  Today, we're switching things up with a unique twist that I'm thrilled to share with you. For this episode, the tables have turned, and I've invited the incredible Laurie Moore to take the reins as host and interview me!

Laurie is no stranger to the art of storytelling and brand building. As the VP of Operations at PromoCorner, she brings a wealth of experience and insight to the table. Beyond her professional role, Laurie wears many hats: Content Creator, Digital Marketer, Storyteller, Crafter, Chief Fun Officer, Volunteer, and Mom. Her diverse expertise and zest for life make her the perfect guest host for this exciting episode.

Join us as Laurie delves into my journey, the inspirations behind Branding Matters, and the lessons I've learned along the way. We’ll explore some behind-the-scenes stories and share valuable insights that you won't want to miss.

So, sit back, relax, and get ready for an episode packed with laughs, learning, and a whole lot of heart. 

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

To advertise on the show click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

In this very special episode, I’m  thrilled to welcome a true branding genius, Nick Lateur! 

As the Brand Director at HPG and the creator of the highly popular blog “Mondays with Nick”, Nick has made huge waves in our industry with his innovative and engaging content. 

He's also the mastermind behind the hilarious and widely-loved PPAI Takeover videos. It's no surprise that Nick was ranked #1 on PPAI Online 18: The Best Promo Pros on social media!

Join us as Nick shares his journey, his creative process, and his top tips for building an unforgettable brand. This is an episode you won't want to miss!

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

To advertise on the show click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

Today I'm sitting down with Linda Fanaras; the CEO of Millennium Agency, a renowned expert in B2B marketing and growth strategies, and a prolific author and speaker.

In this episode, Linda and I take you on a journey to understand how you can identify and claim your 'white space'—those unique market opportunities yet untapped by competitors—giving your brand room to grow and stand out. We also take a deep dive into the significance of colour in branding. Linda sheds light on how the right colour palette can not only enhance brand recognition but also influence customer behaviour and brand perception.

With Linda's extensive experience and strategic insights, this conversation is packed with valuable tips for anyone looking to refine their brand’s identity or carve out new paths in competitive markets. So, whether you are just starting out or you are thinking about refreshing your brand, this episode will equip you with the knowledge you need to make impactful decisions.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

To advertise on the show click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

Today, I'm incredibly honoured to welcome back a visionary in the world of branding and marketing – Adam Morgan. Adam is the esteemed author of the groundbreaking book "Eating the Big Fish" and the brilliant mind who coined the term "Challenger Brands."

In his much-anticipated return to my podcast, Adam dives into his latest creative endeavour, a captivating podcast titled Let’s Make This More Interesting. This show is designed to shake up the conventional wisdom of branding, offering fresh insights and strategies to help brands stand out, be less dull, and make a lasting impression.

Join us as Adam shares his wealth of knowledge and provides actionable tips on how to transform ordinary brands into unforgettable ones. Whether you're a marketing professional, a business owner, or simply passionate about branding, this episode is packed with invaluable insights you won't want to miss!

Tune in to get inspired and learn how to make your brand less dull and more memorable.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

To advertise on the show click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET