Branding Matters

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This episode of Branding Matters is a little different. The conversation takes a bit of a detour away from branding and veers into more of a spiritual direction. The reason being is that just over 4 years ago, my guest was given one year to live. But against all odds, this unicorn is still here and living what he describes as “a life with purpose.”

 His name is Jim Button, and he is the Co-Founder of one of Calgary’s favourite breweries - Village Brewery. A true leader in marketing and community building, Jim’s passion for community investment has earned him impressive accolades which include a philanthropy award from the Canadian Association of Fundraising Professionals, TWO “Top 40 Under 40” awards with Avenue Magazine, and Community Builder of the Year award from the Alberta Small Brewers Association, just to name a few.

 I invited Jim to be a guest on my show today to discuss why he thinks it takes a village to build a brand. I also wanted to discuss Jim’s new fundraising program that focuses on the mental health of kids living with cancer. 

💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT [email protected]

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send a text

Today I’m sitting down with a very special guest who is near and dear to my heart. His name is Aiden Lang, and he is a proud member of the LGBTQ+ community. He’s also one of Calgary’s most celebrated drag queens under the age of 18. And most important of all, Aiden is my son.

Since the ripe old age of 14, Aiden (aka Crystal Guyser) has been performing at popular all ages drag venues around town; the most famous one being the main stage at Calgary Pride.

I invited Aiden to be a guest on my show to help celebrate Pride Month. We thought this would be a great opportunity to share his journey on how he created the Crystal Guyser brand. As you will soon discover, Aiden is anything BUT shy. And his story is one we can all learn from when it comes to living our authentic truth.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send a text

My guest today is one of the World’s Most Influential CMOs of 2021 according to Forbes. Her name is Andrea Brimmer and she is the Chief Marketing & PR Officer for Ally Financial - a digital financial services company that has disrupted the banking industry.

Referred to as the “Chief Disruption Officer”, Andrea spearheaded the creation of the Ally brand, developing everything from the brand pillars and cultural framework to the value proposition and delivery in the marketplace.

Her many honours and accolades include winning Adweek’s 2020 Brand Genius awards for marketers who have skillfully led their brands’ messaging to new heights. She has also been named three times to Forbes’ list of World’s Most Influential CMOs and is a two-time honouree of 100 Leading Women by Automotive News.

I invited Andrea to be a guest on my show to talk about her role in the re-branding of Ally. I wanted to know how she helped the company emerge with a strong reputation as a “different” kind of financial services company. And I was curious to learn what Ally does differently that makes them a disruptor brand.

💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT [email protected]

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send a text

Welcome to the first NEW episode of 2025! Today, I'm sitting down with an extraordinary woman, Jenna Quaranta, also known as JQ. Before you tune in, I want to issue a trigger warning: this episode deals with the sensitive topic of the largest mass shooting in U.S. history.

In our conversation, JQ shares her miraculous survival story from the Route 91 Harvest Festival shooting in Las Vegas. This horrific event not only changed the trajectory of her life, it also profoundly impacted her career path. JQ opens up about how this traumatic experience led her to become a Certified Mental Health Ambassador as well as launching her hugely impactful sales training business called "Field Sales Method".

Throughout our discussion, JQ reveals how she transformed her harrowing experience into a powerful tool for motivation and inspiration. She talks about leveraging her journey to create a unique personal brand that resonates with others, particularly in the sales industry.

Join us as we explore JQ's inspiring story of resilience, her insights on mental health in the workplace, and how she's using her experiences to make a positive impact in the business world.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send a text

In this episode I have the pleasure of sitting down with Brett Marz, the Co-Founder of BAMKO, a leading force in the world of promotional products and branded merch. Renowned for their full-service approach and creativity, BAMKO is the most award-winning agency globally in their field.

I'm especially delighted to have this conversation because I recently joined the BAMKO team myself. So it's a unique opportunity for me to share the insights and strategies from a company that partners with some of the world's most iconic brands including Amazon, Tesla, Microsoft and Walmart, just to name a few.

In our fun discussion, Brett takes us on his personal journey in building BAMKO into a $600 million dollar powerhouse! We delve into what sets us apart in a highly competitive market, forging deep, emotional connections between brands and their audiences.

Brett also reveals some fascinating insights into the dynamic world of branded merch, discussing the innovative approaches that have fuelled BAMKO's success.

Get ready to be inspired as we explore the processes and visionary leadership that have made BAMKO "the biggest company you've never heard of".

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send a text

Welcome to a very special episode of Branding Matters!  Today, we're switching things up with a unique twist that I'm thrilled to share with you. For this episode, the tables have turned, and I've invited the incredible Laurie Moore to take the reins as host and interview me!

Laurie is no stranger to the art of storytelling and brand building. As the VP of Operations at PromoCorner, she brings a wealth of experience and insight to the table. Beyond her professional role, Laurie wears many hats: Content Creator, Digital Marketer, Storyteller, Crafter, Chief Fun Officer, Volunteer, and Mom. Her diverse expertise and zest for life make her the perfect guest host for this exciting episode.

Join us as Laurie delves into my journey, the inspirations behind Branding Matters, and the lessons I've learned along the way. We’ll explore some behind-the-scenes stories and share valuable insights that you won't want to miss.

So, sit back, relax, and get ready for an episode packed with laughs, learning, and a whole lot of heart. 

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send a text

My guest today is someone who is near and dear to my heart. His name is Aaron Lang and he is my second born son. Even though he's my baby, Aaron is 15 years old and a budding entrepreneur (not to mention incredible chef!)

I invited Aaron to be a guest on my show to ask me questions for a change. You see, on January 1st, it will be my one year anniversary since I launched Branding Matters. During that time, I have learned a lot! Not only about branding, but about podcasting. And since this is my last show of the year, I thought I'd do something a little different. I've had many people reach out to me asking questions about podcasting and what I've learned. So I thought it would be fun to have Aaron come on and share some of those questions, which I will answer. 

I'm no expert by all means, but if what I've learned can help you in any way, then that's what I'm here for. So sit back, relax, and enjoy the show.

💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT [email protected]

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send a text

Today, we have a true game-changer joining us, someone whose entrepreneurial journey will leave you inspired and equipped with invaluable knowledge. Her name is Julie Cole - and she’s the extraordinary co-founder of Mabel's Labels.

Julie started her groundbreaking business from the depths of her basement, alongside a group of like-minded friends. Fast forward, and today Mabel's Labels has blossomed into a multi-million dollar success story, capturing the hearts of customers worldwide. Julie's journey is a testament to the power of determination, innovation, and exceptional branding strategies.

During our conversation Julie shares her blueprint of how to turn your basement dreams into a flourishing empire.You’re learn the art of scaling your business, establishing a strong brand identity, and leveraging the power of teamwork.

This is truly one of my favourite conversations, and I hope you enjoy it as much as I did.


Here are the highlights from this episode:

03:09 - Julie's transition to co-founding Mabel's Labels
06:54 - The five elements for building a successful brand
07:45 - How to uphold your core values when building your brand
09:30 - The business benefits of brand storytelling
13:37 - Why being part of a community is essential
15:14 - The benefits of applying for awards
17:11 - How to deal with imitation companies
22:55 - The importance of delegation and hiring people
31:13 - Julie’s badass superpower

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send a text

On this first “official” episode of 2024, I am beyond excited to be sitting down with a true powerhouse! Her name is Maz Farrelly, and she’s one of the brilliant minds behind some of the world’s most popular TV shows - including Dancing With The Stars, The X Factor, and Big Brother, to name a few.

With her wealth of experience in producing compelling content, Maz knows better than anyone that standing out is key to becoming a successful brand. And one of the best ways to do that is by being interesting. 

During our fun conversation, Maz shares some valuable, witty and insightful tips on how to produce a memorable brand.

This episode promises to be one you'll soon not forget, and I hope you enjoy it as much as I did. And hopefully you'll learn a few things to help you with your branding.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send a text

My guest today is Dr. Liane Davey - a New York Times Bestselling author, Harvard Business Review contributor and the host of the ChangeYourTeam blog. 

Liane is also the co-founder of 3COze Inc., a company that helps organizations make teams more effective. Some of their clients include Amazon, Walmart, Aviva, TD Bank, and SONY PlayStation. 

I invited Liane to be a guest on my show to discuss the challenges of team building, especially during “The Great Resignation”. I wanted to know what businesses can do to help their teams stay connected while working from home. And I was curious to get her POV on why a healthy corporate culture is important in developing a strong brand.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET