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Branding & thought leadership
This week on Amtower Off Center, host Mark Amtower is joined by Evan Weisel, principal and co-founder of W2 Communications for a discussion on thought leadership in GovCon.
Topics discussed include:
- What constitutes thought leadership for our market
- Thought leadership examples including white papers, case studies, data-based research and more
- How to consistently leverage thought leadership
- Developing a thought leadership playbook for company SMEs and execs
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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By Federal News Network | Hubbard Radio
5
44 ratings
This week on Amtower Off Center, host Mark Amtower is joined by Evan Weisel, principal and co-founder of W2 Communications for a discussion on thought leadership in GovCon.
Topics discussed include:
- What constitutes thought leadership for our market
- Thought leadership examples including white papers, case studies, data-based research and more
- How to consistently leverage thought leadership
- Developing a thought leadership playbook for company SMEs and execs
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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