July 06, 2023

Brandon Leibowitz: Free Your Outreach With An SEO Strategy

39 minutes

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Brandon Leibowitz, the mastermind behind SEO Optimizers, a dynamic company that's been helping small- to medium-sized businesses get noticed online.

Brandon’s passion for growth and his unwavering belief in the power of digital marketing are why we invited him today. In this episode, the pair explores the steps businesses, big and small, must consider to enhance their digital marketing efforts, from defining clear goals and understanding their target audience to optimizing their website, creating valuable content, leveraging social media, utilizing paid advertising, and measuring their campaigns' success.

KEY TAKEAWAYS

Digital marketing today is characterized by constant evolution and changes in the algorithms and ranking factors that search engines use to determine website rankings. This makes it challenging for businesses to keep up with the latest trends and adapt their strategies accordingly. Additionally, there is significant competition in the digital space, making it difficult for businesses to stand out and reach their target audience effectively.

To become better at digital marketing, both large and small businesses can take the following steps: define clear goals, understand your target audience, optimise your website, create valuable content, leverage social media, utilise paid advertising, measure and analyse, stay up to date, and seek professional help.

Every few months, Google will have a big update, and that’s where you have to find out what they want because they don’t really tell you what they’re looking for, so that you spend money on paid ads, they don’t want you master SEO.

You’ve got to stay ahead of things one day at a time. Who knew ChatGPT was going to cause such a disruption in the market a couple of years ago? It’s tough to predict what’s going to happen, just stay up to date, read different blogs and forums, listen to podcasts, watch YouTube videos, and stay in the weeds as much as possible, learning as much as possible from other people, and figure out what might happen in the future. There’s no real way to stay ahead.

BEST MOMENTS

‘I have been involved with digital marketing since 2007 and want to share my knowledge about SEO, Social Media Marketing, and Google Ads.’

‘Identify what you want to achieve with your digital marketing efforts. This could include increasing website traffic, generating leads, improving brand awareness, or increasing sales.’

‘Consider partnering with a reputable digital marketing agency or consultant to help you develop and execute effective digital marketing strategies that achieve your goals.’

‘Key words are so important. You can build a website, but if you don’t market it it’s going to be hard for people to find it. I make sure that when people search on Google, your website pops up.’

ABOUT THE GUEST

Brandon Leibowitz runs and operates SEO Optimizers, a young company that supports small and medium-sized businesses in getting more online traffic and becoming visible to their target audience, which in turn converts into clients, sales, and leads.

Brandon started in digital marketing in 2007 after graduating from college with a degree in Business Marketing. In my first job, I handled marketing for an e-commerce website. He helped companies rank at the top of Google by using search engine optimization and driving traffic through social media and paid ads. In 2008, Brandon realized that most businesses would need a website to stay competitive in the future. Having a website is only one piece of the puzzle. Ultimately, these companies need someone to help market their websites to drive traffic that will, in turn, convert into clients.

Since then, Brandon decided to stick with digital marketing and started his own company, SEO Optimizers. One of Brandon’s stories: a friend built a website for him in exchange for doing SEO for his insurance website. Brandon ranked him above government websites for all his essential business keywords.

If you want to know more, check Brandon’s free gift below: https://seooptimizers.com/gift

ABOUT THE HOST

Sabine VanderLinden is a corporate strategist turned entrepreneur and the CEO of Alchemy Crew Ventures. She leads venture-client labs that help Fortune 500 companies adopt and scale cutting-edge technologies from global tech ventures. A builder of accelerators, investor, and co-editor of the bestseller The INSURTECH Book, Sabine is known for asking the uncomfortable questions—about AI governance, risk, and trust. On Scouting for Growth, she decodes how real growth happens—where capital, collaboration, and courage meet.

If this episode sparked your thinking, follow Sabine VanderLinden on LinkedIn, Twitter, and Instagram for more insights.

And if you’re interested in sponsoring the podcast, reach out to the team at [email protected]

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By Sabine VanderLinden

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