Brands, Beats & Bytes

REMIX: Album 6 Track 6 - Outwit & Grit w/Folayo Lasaki

What’s happening Brand Nerds?! We have the fabulously talented and insightful, Folayo Lasaki in the virtual building today. She is bringing her wealth of knowledge and experience in the entertainment industry, her thoughtful approach to her work, and jew-els that will make you think about how you're viewing your life and career. A time you don't want to miss. Let's dive right in!

Here are a few key takeaways from the episode:

• Outwit or Grit to Exceed Your Objectives
• Failure is an Opportunity for Feedback
• Simplification.
• 90% on the stuff that matters. 10% on the rest.
• Speak Up.

NOTES:
Connect with Folayo
LinkedIn | Folayo Lasaki

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Hey Brand Nerds, we are back with a Biggest F-Up Remix! Take a listen to avoid these F-Ups in your own career! 
Check out some of our favorites from four of our former guests:
1. Scott Hargrove
2. Brooke Janousek
3. Greg Welch
4. Roger Fishman

 #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup

REMIX: Album 5 Track 33 - Work Your Brand w/Jamie Schwartz

What’s happening Brand Nerds?! We have an extraordinary guest in the virtual building today. One who goes back to the streets of New York with our host LT all the way to working alongside both our hosts along his career journey. Jamie Schwartz is the President of Hudson Valley iCampus President of Pearl River Studios; but brings a wealth of experience from his time working with Loud Records to serving as a lawyer. He is the epitome of hard work and grit and a display of those things leading to a varied and successful career journey. 

Here are a few key takeaways from the episode:

• It's all about work ethic. Skills can be taught - work ethic can't.
• Put in the work to grow your personal brand.
• Focus. On what you want and what you want to do.
• Be a light in the often abyss.

NOTES:
Connect with Jamie
Jamie Schwartz | LinkedIn

Show Partner: Specificity
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Album 6 Track 13 - Cult Branding: Kobe Bryant Brand Nerd

What’s happening, Brand Nerds?! We have a one-of-a-kind guest on our show today, BJ Bueno! 
You know we love to have guests that can take us back to their early days of working alongside our hosts. Today, we are diving into the vault and hearing about host DC and BJ's time spent with the late/great Kobe Bryant alongside stories of inspiration and jew-els that BJ brings. 

Here are a few key takeaways from the episode:

• Being a student of life
• Take time to just be a person
• Move with curiosity
• The importance of science and creativity
• The magic of life & marketing

NOTES:
Connect with BJ
BJ Bueno | LinkedIn

Books:
Thinking, Fast and Slow by Daniel Kahneman
View on Amazon

The Happiness Advantage by Shawn Anchor
View on Amazon

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Album 6 Track 12 - What's Poppin? The Return of Obey Your Thirst

What's Poppin' Brand Nerds?! As you know, our own host, DC Cobbin, was on the original Sprite team that launched the iconic Obey Your Thirst campaign...and after 24 years, it's BACK. We have the OG team members in the building, including Michael Guth, to provide their insight on the return and insider knowledge of what it took to bring the original campaign to life with basketball legend Grant Hill. 

Here are a few key takeaways from the episode:

• The power of going full force after what you believe
• Was Grant Hill first in line for the headline spot...Let's talk about it
• It's about having the right team to make magic happen
• How Sprite made the unexpected move under the big brand Coca Cola

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REMIX: Album 5 Track 26 – Pursuing Wonder in Life & Career w/Roger Fishman

Brand Nerds! We are back at you with a friend of the guys, Roger Fishman. Roger is a Filmographer/Photographer and a self-proclaimed former/recovering marketing executive. 

Today he brings a multiperspective on the brand and marketing world from his vast experience working with some of the top name brands in the business. He is leading with intentionality and empathy in his work, two attributes that have taken him far in his success. 

Aside from the business aspect, Roger is a fantastic human being who loves nature and his family. You can find him working with global conservation nonprofits and in various nature environments, capturing the beauty and wonder of the world or traveling with his son Jack.

Here are a few key takeaways from the episode:

• In life, you have to earn it and own it.
• It's okay to take a beat and think about it before you answer a question
• Engulf yourself in your work, get first-hand experience with the product/service you are offering
• Marketing is about serving people, not just selling 
• You can be both strategically intentional while remaining empathetic 

NOTES:
Connect with Roger:
www.rogerfishman.com
Roger Fishman |  LinkedIn
@rogerfishman on social channels

Check out Roger's work:
RAO Case Study
Artists For Nature
NARWHALS, ICEBERGS, AND THE EXTREME LANDSCAPES OF GREENLAND
Think You Know What Water Looks Like? Take a Look at This.
The ocean science-art connection

Show Partner: Specificity
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Album 6 Track 11 - The Power of a Versatilist w/Don Scheibenreif

What’s happening, Brand Nerds?! Today, we are excited to bring Don Scheibenreif to the virtual building! Don is a fellow Coke alum, just like LT and DC, and has since experienced and collected a wealth of insight, talent, and skills throughout his career, which he's bringing to today's show! From CPG, tech, and more - there are many angles to lean into throughout the episode. 

Here are a few key takeaways from the episode:

• Most times, the hard lessons we are given, are ones we need to learn
• Be a versatilist
• The importance of both managing up and managing down
• Marketer: Optimism and Creativity
• The importance of time & timing

NOTES:
Connect with Don
Don Scheibenreif | LinkedIn

Book: When Machines Become Customers
View on Amazon

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REMIX: Album 5 Track 32 - Be You. Be Kind. Be Badass. w/Paige Young

What’s happening Brand Nerds?! We’re happily joined by special guest Paige Young, Chief Communications Officer @ ServiceNow. For the Brand Nerds striving for that C-suite position, this episode will be a real treat. Paige humbly shares her triumphs and lessons throughout her exceptional career. 

Here are a few key takeaways from the episode:

• Model the behavior you want to see.
• Feedback is a valuable opportunity to grow
• Speak Truth to Power
• Simply - Be You. Be Kind. Be Badass.

NOTES:
Connect with Paige
Paige Young | LinkedIn

Show Partner: Specificity
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REMIX: Album 5 Track 19 - Curiosity, Community, & Courage in the Multicultural and LGBTQ+ Spaces w/Reginald Osborne

Brand Nerds! In recognition and celebration of Pride Month, we have a guest who is both a pioneer and an inspiration in the LGBTQ+ space. From working on the client side of brand and marketing to the agency side, Reginald is bringing his wealth of knowledge, encouragement, and full self to our virtual building. 

Here are a few key takeaways from the episode:

• Authenticity continues to be a powerful force in careers and marketing and branding
• "Nothing happens until a sale is made." 
• Do you have a mentor that is also your advocate?
• Curiosity, Community, & Courage - A powerful trifecta 

NOTES:

Show Partner: Specificity
Learn More About Specificity 

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Album 6 Track 10 - What's Poppin? Women's March Madness...and Men's too

What's Poppin' Brand Nerds?! 

Here are a few key takeaways from the episode:

• Women's NCAA March Madness Views are UP
• The show aspect of the game being ignored is a mistake
• Thoughts on Iowa vs LSU match-up
• Who has the most star power?

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