Brands & Campaigns

Camden sits down with Jacqueline Crane, team director at EKR, to talk about the viral Oreo tweet during Super Bowl XLVII and why real-time marketing helped them grab a piece of the spotlight. They discuss some of the insights provided by Mike Nuzzo in a previous episode and why a campaign like this may or may not do well in today’s social media landscape.

Listen to our episode with Mike Nuzzo!

If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email [email protected].

During Super Bowl XLVII in New Orleans, there was a partial blackout in the stadium early in the second half of the game. As everyone was scrambling, Oreo tweeted a very timely reminder that “You Can Still Dunk in the Dark”, which blew up social media. Mike Nuzzo, the creative director overseeing Oreo’s brand at the time, joins Camden on today’s episode to take us through that night and what led to the now-famous case study. The conversation then shifts to an overarching discussion of social media marketing as a whole and how the landscape has changed over the years.

If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email [email protected].

Camden sits down with Brandon Osmond, another creative director at EKR, to discuss the insights from our Blockbuster "We Still Have DVDs" episode with AO Baker. For example: What is the branding power of nostalgia? Tune in!

Listen to our episode with AO Baker!

If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email [email protected].

Contrary to popular belief, Blockbuster is still hanging on as a company, with one remaining location in Bend, OR. Once Netflix decided to remove mail-order DVDs from their service, Blockbuster responded in jest, reminding the world that they “still have DVDs." A.O. Baker, a copywriter at Atlantic New York, the marketing agency that worked with Blockbuster in this campaign, joins Camden on today’s episode to discuss Blockbuster’s “Until the Bitter End” campaign and their response to Netflix. Tune in for some insights into the thought process behind this campaign, what it was like working with the team at Blockbuster, and what made this campaign successful.

If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email [email protected].

On today’s episode of Brands and Campaigns, Camden sits down with Corey Ostler from EKR’s creative team to discuss the “Baseball is Something Else” campaign from MLB. Tune in for some great insight into the importance of creative direction and vision when creating a campaign. They also highlight the role of creatives working in concert with clients to make decisions in the planning process.

Listen to our episode with Josh Bogdan!

If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email [email protected].

In this episode of Brands & Campaigns, Host Camden Bernatz interviews Creative Director Josh Bogdan about the "Baseball is Something Else" campaign for Major League Baseball. They discuss the campaign's origins, the strategic exploration undertaken to capture the essence of baseball, and the influential role of advertising industry figures Hal Curtis and Jim Riswold.

If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email [email protected].

Camden Bernatz, our host and EKR team member, talks to EKR CEO Adam Stoker to introduce this new and exciting podcast. Join in at the beginning to learn and explore the stories and people behind clever marketing strategies and what you can expect moving forward on "Brands & Campaigns.

If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email [email protected].