Brands for a Better World (formerly Evolve CPG)

By Gage Mitchell of Modern SpeciesBusiness Health & Fitness Nutrition Arts Marketing Food

Brands for a Better World (formerly Evolve CPG) episodes

May 12, 2021017 - Flipping The Script with Dennis Weaver of The Organic Marketing Association
The reason organic food only occupies 5% market share despite being so delicious and sustainable must be because of the preachy and argumentative narrative surrounding it.
Today we speak to Dennis Weaver about the work he has been doing to introduce the mainstream consumer to the fun side of organic. Dennis is the Founder of Change Your Food, Change Your Life, Organic. Eat me., and the Co-Founder of The Organic Marketing Association. He has spent his life as an ambassador to the organic good food movement, but rather than using lectures or science, he simply puts a smile next to the word organic.
Tune in today to hear the various ways he has applied his philosophy to organic activism through performance, music, and his radio show too.

Key Points From This Episode:
How effective it is to sell the organic good food narrative using entertainment as a device.
Introducing Dennis and his ideas about ‘selling the sizzle, not the steak.’
Founding the Organic Marketing Association and changing the narrative around organic good food.
The work that Organic Marketing Association is doing to help organic brands make a bigger dent in the marketplace.
Dennis’s thoughts on the future of the organic industry and how it can move forward.
The story of how Dennis collaborated with different artists to make an album about organic good food.
How Dennis founded the Change Your Food - Change Your Life!™ radio show and the message it shares.
How Dennis fell in love with organic good food and the work he does to advocate for it.
Plans Dennis has to drop two new singles that advocate for organic products.
The relationship Dennis developed with Pastor Gary L. Wyatt around organic good food and the songs he wrote.
The organic good food social media marketing Dennis is doing and how successful it has been.
How to join the Organic Marketing Association and why organic good food farmers get in for free.

Links Mentioned in Today’s Episode:
Dennis Weaver
Change Your Food - Change Your Life!™

CHANGE YOUR FOOD – CHANGE YOUR LIFE!™ Presents: GOOD LiViN’ … a Compilation CD Album
Organic. Eat me.
Pastor Gary L. Wyatt
Organic Marketing Association
The Change Your Food - Change Your Life!™ Radio Show
RainierAvenueRadio.World
Organicology
John Porterfield on LinkedIn
Solely Organic
Covilli® BRAND ORGANICS
EvolveCPG
EvolveCPG Email
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
57 min
May 05, 2021016 - How Are You, Really with Linwood Paul & Matt D'Amour of Subtle Distinctions
Today we hear from Linwood Paul and Matt D’Amour about how honestly we answer the question: how are you? Together, Linwood and Matt are co-founders of Subtle Distinctions, a business that offers integrative coaching for individuals, business leaders, and their teams. They help others make great decisions, exceed their goals, and create thoughtful leaders from the inside out.
Matt talks to Linwood about why sincerely asking others how they’re doing is such an important opportunity to establish a new connection or to nourish an existing one. We learn that there are three connection levels which include being curious, skillful, or respectful. We also need to be mindful of our answers when responding to such questions.
As Linwood tells us, we often formulate pre-packaged answers as a means of protecting ourselves or simply not taking a moment to look inward. To find out how you can move outside of your own pre-packed responses and how you can experiment with asking people how they are, be sure to join us today!

Key Points From This Episode:
Why asking somebody how they are is a chance to develop your connection.
Hear about the three relationship levels that are addressed when asking someone how they are.
How listeners can use these three levels more deeply.
Some of the pre-packed responses that people tend to share.
Why people default to pre-packaged responses when asked how they are doing.
Ways you can move outside of your pre-packaged responses.
How you can experiment with asking people how they are.

Links Mentioned in Today’s Episode:
Linwood Paul on LinkedIn
Matt D’Amour on LinkedIn
Subtle Distinctions
Brad Blanton
EvolveCPG
EvolveCPG on YouTube
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
15 min
April 28, 2021015 - Protecting Intellectual Property with Erin Ogden of OGS Law
Trademarks, copyrights, and patents play an important role in the value of a business, but it can be confusing to know how to use them effectively.

Erin Ogden is the Managing Attorney at Ogden Glazer + Schaefer, a business law firm that focuses on intellectual property, and she joins us today to help us navigate these tricky waters. Our conversation begins on the subject of Erin’s training and she talks about how her education in the fields of genetics, law, and dairy science have uniquely positioned her as an expert in the field of intellectual property. From there, we take a deep dive into four of the biggest legal regimes surrounding intellectual property protection: trademarks, copyrights, patents, and trade secrets.
For a technical conversation bound to enhance your understanding of intellectual property, be sure to tune in today!

Key Points From This Episode:
An intro into Erin and the intellectual property services offered at Ogden Glazer + Schaefer.
The story behind Erin studying genetics, law, and then dairy science.
Erin’s experience working at big and small law firms and the differences between them.
Growth through change and the reason why Erin started her own practice.
Erin’s approach of using her clients as sounding boards when she has new ideas.
Using client feedback as an opportunity to come up with solutions.
Definitions of the intellectual property regimes: Trade secrets, patents, copyrights, and trademarks.
Legalities surrounding application and rights given by trade secrets, copyrights, patents, and trademarks.
Using budget, strategy, and goals to judge when and what to trademark versus copyright.
Whether to create new colors to trademark or use colors being used by other brands.
The best time to patent, copyright, trademark.
Common mistakes companies make with trademarking, patenting, and copyrighting.
Erin’s thoughts on the future of trademarking, patenting, and copyrighting.

Links Mentioned in Today’s Episode:
Erin Ogden
Ogden Glazer + Schaefer
New Glarus Brewing
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1 hr 11 min
April 21, 2021014 - Content is SEO with Casey Nifong of Mountain Laurel Digital
Search engine optimization is in a state of constant change, so it’s important to keep moving to fit with the algorithm. If you can do this, you can boost your online presence and maximize the traction you get from it.
Today, we speak with Casey Nifong, the founder of Mountain Laurel Digital, a full-service digital agency in Asheville North Carolina. In this episode, we go into great detail about SEO, discovering its mechanics and how its technical nature is becoming more dynamic. Early in the show, we talk with Casey about SEO as a method, and the ingredients it takes to make its recipe. We discuss research elements, the need for creative strategy, and how SEO’s characteristics are pushing for more holistic content. Make sure to tune in today for more on SEO!

Key Points From This Episode:
Casey tells us about her professional background.
Hear some of the reasons why Casey loves SEO.
Casey walks us through what life is like launching an agency and starting a family.
Find out Casey’s “why” and how it has influenced the way she goes through business.
How Casey, as a leader, fosters a good team culture.
Casey shares how she creates a good platform to communicate with her clients.
Hear how SEO has changed over time and what good SEO requires today.
Casey tells us why Google looks for quality, not quantity.
Becoming an authority on a niche topic versus exploring uncharted topics.
Casey shares her knowledge on the relationship between keywords and titles.
We discuss the benefits of refurbishing previously successful content.
How Mountain Laurel’s plastic-free challenge was a fantastic exercise for the business.
We talk about food packaging solutions.
Casey shares a glimpse of what Mountain Laurel’s future may look like.

Links Mentioned in Today’s Episode:
Casey Nifong on LinkedIn
Mountain Laurel Digital
American Psychological Association
ASHVILLE GREENWORKS
Parkway Picnics
EvolveCPG
EvolveCPG on YouTube
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
46 min
April 14, 2021013 - Connection Before Content with Linwood Paul & Matt D'Amour of Subtle Distinctions
Today, you'll hear from Linwood Paul and Matt D'Amour, co-founders of Subtle Distinctions, about why you should place connection before content when starting a conversation, either in a professional setting or in your private life.

Join us to listen more about their insight as to how we have become so attuned to the 'new normal', and gently remind you that people crave connection with others.

Key Points From This Episode:
The show opens with connection-content role play session.
Find out what connection-before-content really means.
How you can go about creating intentional connections.
How connection is built into your heart and nervous system.
Matt challenges listeners to see what their natural tendencies are in their professional and personal environments.
Lessons taken from Oprah Winfrey’s more than 36,000 interviews.
Linwood explains how the “new normal” is impacting your connections.
Matt describes what could be going on in many meetings.
How to approach connection when you’re worried about the receiver.
Hear why connection before content is a quality tip-off.
Linwood touches on the word “suffering.”

Links Mentioned in Today’s Episode:

Subtle Distinctions
Linwood Paul on LinkedIn
Matt D’Amour on LinkedIn
Oprah Winfrey
Michael Jackson
Barack Obama
Clint Eastwood
EvolveCPG
EvolveCPG on YouTube
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
19 min
April 07, 2021012 - Why Fair Matters with Anna Canning of Fair World Project
Fair trade is far more complicated than simply paying more for a product. It touches on all aspects of the supply chain and intersects with a range of issues. Anna Canning is the campaign manager of Fair World Project, a non-profit that advocates for fair trade policies and helps bring related topics into the public conversation. In this episode, we dive into the rigged economic system and how it benefits large corporations with profit-first mentalities and disadvantages those who are working to make a fairer world. We also touch on why fair trade matters and what brands can do to get the needle moving. While the issue of fair trade is complicated, our conversation with Anna inspires a great deal of hope in the fact that a more just system is certainly possible.

Key Points From This Episode:
The issues that intersect with fair trade are a lot more complex than we realize.
The type of work that Fair World Project does; advocacy, research, connecting conversations.
Insights into how Anna got into fair trade and the first position she held in the space.
How Anna came to work at Fair World Project, an organization that aligns with her values.
What Anna wishes brands and designers in the fair trade space knew.
Brands can start where they are at if they want to chip away at making a fairer system.
The power of coffee and how it introduces many consumers to the idea of fair trade.
Some of the most common questions and misconceptions in the fair trade space.
Fair World Project’s decision to transition to a podcast after stopping its magazine.
Details of season one of For A Better World and what the aims of the show are.
The vision for the podcast going forward and the themes they hope to explore.
There is a disproportionate risk that different people in the supply chain assume.
Why it is not fair to put the responsibility on the consumer choice.
Some of the campaigning work Fair World Project does around proposed bills and policy.
Find out what’s on the horizon for Fair World Project.

Links Mentioned in Today’s Episode:
Anna Canning on Twitter
Anna Canning on LinkedIn
Fair World Project
Peace Coffee
For a Better World Podcast
Ryan Zinn
Alter Eco
Modern Species
Center for Science in the Public Interest
EvolveCPG
EvolveCPG on YouTube
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
52 min
April 06, 2021011 - The Path To Action with Linwood Paul & Matt D'Amour of Subtle Distinctions
In our first bonus episode, we discussed with Linwood Paul & Matt D'Amour, co-founders of Subtle Distinctions, about the concept of the path to action from the book Crucial Conversations: Tools for Talking When Stakes Are High.
By tuning in, you'll hear about the four components of the path to action, why shaping your own story is important for taking better action, and how breaking down a thought or decision into its parts can help you understand what the trigger for your action was.

Key Points From This Episode:
Linwood starts with the path to action that leads you to ask, “How did I get here?”
The four components of the path to action, which are objective experience, perception, feelings, and actions.
Why shaping your story is important for taking for more successful or productive action.
Matt explains why he believes that successful people are able to see a different storyline than what circumstance or other people dictate.
The physiological response you have to your thoughts; if you think, you are!
How breaking down a thought or decision into its separate parts can be beneficial.
Your responsibility to better serve the next person you meet (even if it’s unknowingly!)

Links Mentioned in Today’s Episode:
Linwood Paul on LinkedIn
Matt D’Amour on LinkedIn
Subtle Distinctions
Crucial Conversations
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11 min
March 31, 2021010 - Mission & Marketing with Jamie Lamonde of Kindship Group
It takes both creativity and partnerships with mission-aligned people and organizations to effectively market ethical and organic consumer goods.

Today we speak to Jamie Lamonde and reflect on her top marketing lessons from working with mission-driven companies. Lessons that she’s used to found The Kindship Group, a full-service agency that empowers businesses to grow in size and impact. As we explore Jamie’s career, she unpacks what her varied roles have taught her as well as how she’s contributed to each company’s success.

Listeners looking to maximize their organizations will benefit from Jamie’s story. Join us to learn more about building agencies with an impact.

Key Points From This Episode:
Jamie shares details about her personal journey and why she moved to Wisconsin.
Hear about the impactful experiences that gave Jamie a love for organic food.
What led Jamie to work for Organic Valley.
How Jamie’s career has been guided by her desire for mission-driven work.
Jamie talks about how she grew as Organic Valley scaled their business.
Reflecting on Organic Valley’s mission to “save family farming culture through organic farming.”
Aligning your organization’s mission with your marketing goals.
The story of how Jamie created the magazine, Edible Madison.
Unpacking Jamie’s role at Farmer Direct Organic.
What Jamie did to grow e-commerce sales for Wonderstate Coffee.
Why Kickapoo Coffee changed its name to Wonderstate Coffee.
Exploring the challenges of rebranding Kickapoo Coffee.
How communicating and working alongside your community can lead to effective rebranding.
Jamie discusses her experience from having founded The Kindship Group.
Find out about Jamie’s vision for Kindship’s future.
Towards creating a more intentional and nurturing workplace culture.

Links Mentioned in Today’s Episode:
Jamie Lamonde on LinkedIn
The Kindship Group
Organic Valley
Edible Madison
Farmer Direct Organic
Heirloom Marketing + Media
Wonderstate Coffee
Earth Block International
Joel Mellor
Theresa Marquez
The Kickapoo County Fair
Edible Portland
Ecotrust
Deborah Kane
Edible Communities
Tracey Ryder
Carole Topalian
Edible Austin
Jim Klousia
Jason Freeman
Shizue Roche Adachi
Tropicana
Modern Species
EvolveCPG
EvolveCPG on YouTube
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
48 min
March 24, 2021009 - Making Health Accessible with Zeke Khali the Healthy Hueman
With the right knowledge, we can shift the narrative of nutrition and organic eating, leading to sharper minds and more able bodies.
Today we’re joined by Zeke Khali, AKA ‘The Healthy Hueman’ to talk about his mission in making natural health and wellness accessible to all. In this episode, listeners will benefit from Zeke’s insights, as well as from his actionable ‘Stoplight’ approach to nutrition.
Join us to hear more about his method, and how easy it is to embrace holistic and organic living.

Key Points From This Episode:
Zeke’s mission to connect people to themselves, their health, and the world around them.
Exploring Zeke’s focus on communicating his health expertise across the generations.
Challenges that everyday people face in understanding the latest health science.
Where Zeke’s passion for health and wellness comes from.
Zeke unpacks his process in learning about the body.
How small upsets can profoundly impact our ‘pillars of success.’
Tips on restarting your health routine after experiencing offsets.
Why educating the youth is so important to long-term health.
Activities that form the foundations for good everyday health.
Learn about Zeke’s simple ‘Stoplight’ guide to nutrition and eating.
Strengthening our health by simplifying the choices that we make.
Zeke’s insights on making people care about organic farming practices.
Why Zeke is so excited to share knowledge about organic produce.
Advice on getting your brand out there and engaging with diversity.

Links Mentioned in Today’s Episode:
The Healthy Hueman
Zeke Khali on Instagram
The Blue Zones
EvolveCPG
EvolveCPG on YouTube
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1 hr 5 min
March 17, 2021008 - A Culture of Candor with Linwood Paul & Matt D'Amour of Subtle Distinctions
Candor isn’t just a word; it’s a practice that can promote a positive company culture and build stronger teams.
Our guests, Linwood and Matt, are the co-founders of Subtle Distinctions where they cultivate thoughtful leaders from the inside out. In this episode, they break down the concept of candor and how to effectively use it in the workplace and our personal lives. You’ll walk away with actionable tips and some new additions to your reading list—like Kim Scott’s Radical Candor.
Key Points From This Episode:
How leaders should approach candor.
First, we need to conceptualize candor to be able to use it.
Using the model of radical candor to decide how candor can be and should be used.
Matt tells us what is, and what isn’t candor.
How do you know where the line is of oversharing.
The nuances that come with sharing the truth.
How to put your truth across in a way that it will be taken well.
Different terms and words to use when approaching someone with facts and concerns.
The danger of sharing compliments when sharing truth.
Comparing compliments to smoke.
Matt and Linwood roleplay a conversation where they share their truths with each other.
Hear more on Marshall Rosenberg and Kim Scott.
The best way to start practicing candor.

Links Mentioned in Today’s Episode:
Linwood Paul on LinkedIn
Matt D’Amour on LinkedIn
Subtle Distinctions
Oprah Winfrey
Radical Candor by Kim Scott
Non-Violent Communication: A Language of Life by Marshall Rosenberg
The Five Dysfunctions of a Team by Patrick Lencioni
Radical Honesty by Brad Blanton
EvolveCPG
EvolveCPG on YouTube
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
50 min

About Brands for a Better World (formerly Evolve CPG)

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Brands for a Better World (formerly Evolve CPG) episodes

About Brands for a Better World (formerly Evolve CPG)