Brands In Action

It’s not often that you find a company whose mission is to make a difference on the planet and off. But this week, we get to hear from Shawn Linam, CEO of Qwaltec – a company helping the aerospace industry do just that. Shawn talks about being a woman in a male-dominated category and how Qwaltec looks at marketing a mission that’s bigger than most.

Here’s part two of our discussion with Jenny Bonchak, Founder of Slingshot Coffee Co/Needs & Wants. In this episode, Jenny talks about her newest brand – a line of sparkling superfruit teas called Needs & Wants – as well as the pitfalls of brand purpose, the importance of commitment to craft, and, oh yeah, social media. We’ve said it before and we’ll say it again: Jenny is the epitome of humanity in the world of entrepreneurs.

If you’re interested in seeing how passion turns into an incredibly diverse set of brands in just a decade, then this episode is the one for you. Jenny Bonchak, Founder of Slingshot Coffee Co/Needs & Wants, talks about the company’s journey from kitchen table idea to emerging as a force in the category. So much so, they’re now expanding into new ones. Jenny is the epitome of humanity in the world of entrepreneurs.

You might not think of a waste management company as a leading Purpose Brand but if that’s true you don’t know about WM, a company dedicated to a more sustainable tomorrow. Today we talk to Stu Redsun, Vice President of Brand & Marketing for WM, who is leading the charge to get their story out.

What do NFT’s, Crypto, DAO’s, the Tokenomy and Web 3.0 have to do with a new line of Cannabis infused drinks? Everything. Find out in today’s latest episode featuring Robert Lund, co-founder and Chief Creative at Studio TBD, a company bringing Web 3.0 to life across a number of businesses.

We hear a lot about bravery in our industry but rarely do we see it in action like we do with Priscilla Johnson. Brands come from all sort of interesting places and experiences, but Priscilla faced down a global corporation who tried to falsify their environmental data and paid a huge personal price. One of the amazing outcomes of the experience was EcoBellus, a sustainable cleaning products company that is trying to change the equation in the industry.

Our first truly luxury goods episode, Randy Ramsey co-founded Jarrett Bay custom boats when he was 18 and his positive impact and outlook has gone in every direction on everything he touches. If you want to hear “paying it forward” in action, this is the episode for you.

On today’s #BrandsInAction #podcast episode, we welcome Steve Luttmann, a serial innovator and entrepreneur. Maybe it’s because Steve has the rules down from his time in the traditional packaged goods space that he’s found ways to break them into pieces to create so many amazing brands in the spirits category over the last few decades. His newest, Hercules Mulligan, is another hit 🥃

Today we welcome Jon Schlesinger, Vice President and General Manager, Hidden Valley Ranch at the Clorox company. Jon talks about taking a storied brand into new categories and new possibilities by listening to culture and even helping to shape it a bit. Jon is one of the smartest marketing minds we’ve ever worked with on a previous client, we always learn a lot from him. You will too.

In our first episode featuring a sports marketer, we have an incredible one. Stephen Malik is the driving force behind the North Carolina Football Club, the largest youth to pro soccer club in the country. With multiple teams, properties, and world class players, the organization manages multiples brands. It doesn’t hurt that The Courage has already won two back-to-back championships in its first two years. And with all they’ve accomplished, they’ve only just begun.