Brands In Action

In a category marked by over-promises, Melisse Shaban CEO of Virtue Labs, has created something that truly delivers. Virtue’s hair care line is just different because of, well, a miracle ingredient. You heard us, a miracle ingredient. In our latest episode, Melisse talks about creating the company, the products, and the brand from scratch and building it for the long haul.

On today’s episode, meet Sarah Ward, Senior Vice President, Brand Marketing at Spoonflower. Sarah is leading the team at Spoonflower to make amazing design accessible for everyone’s home, supporting artists, designers, and customers along the way. Today she talks about how to use your brand to create phenomenal growth by always remembering your mission.

Josh Bach is a one man army and set out to add a little fun into the fashion world at a time where neckwear in particular was mostly striped, slanted, and available in maybe 5 colors. On this episode we to Josh about how he started a business in his New York City apartment and turned it into a fashion phenomenon in Men’s Neckwear. Just in time for the holidays, here’s a podcast about ties.

Scott Philbrook made a career pivot from top commercial and music video editor to a now top podcaster. Today we talk about the podcast he co-hosts, Astonishing Legends, and how they’ve marketed their podcast from a bedroom production to the global phenomenon it has become. Hint, they took what they know about branding and let it guide them to phenomenal growth.

Who says a B2B brand can’t be powerful and have a big personality? Critical Start CMO Carrie Kelly brings her experience from both sides of the Client/Agency ball to show that it most definitely can. She’s using the brand to drive awareness while leveraging the company’s culture to become one of the fastest growing companies in Texas.

Ed Roberts is a lot of things, he’s an accomplished designer, creative director, and now the Brand and Creative Director at Georgia Power. On today’s episode, Ed talks about how the brand lives its stand to generate possibility for its customers and its own employees. Ed shows how design thinking can drive marketing rather than the other way around.

What started as a hobby in the founders apartments has turned into a nationwide enterprise with distribution in stores and bars all over the country. After graduating from Wharton Business School, Jomaree Pinkard could have done anything he wanted, listen to him tell the story of how he and his close friends chased their passion and turned it into the powerhouse it has become.

Kurt Squiers isn’t just a very successful ad guy who owns his own shop, he’s also acknowledged as one of the biggest AC/DC fans in the world. And he’s found a way to marry his two passions into one of the coolest podcasts around, AC/DC Beyond the Thunder. Today we talk to him about AC/DC’s impact on culture, the music world, and how marketers can learn from them as one of the smartest Rock brands in the world.

For our first live in-studio interview, Joe Kwon brings the heat. Okay, actually he brings the kindness, enthusiasm, and passion you may know him for with his work in the Avett Brothers. We talk about his new brand CARV Fitness, a company dedicated to getting people to live their fittest lives, but Joe being Joe, we talked about how he looks at everything as an opportunity to create community and give back.

Dion Hughes isn’t just a brilliant advertising and marketing mind, he’s put his money where his mouth is by creating a successful, sustainable, personal hair care brand called HiBAR. This new company aims to take on the issue of ocean plastics while delivering an optimistic start to your day. There’s no plastic in their products or in Dion’s personality.