Brands In Action

Today we welcome Kyle Billings, National Marketing Manager at Lyre's Spirit Co, one of the brands leading the way with non-alcoholic spirits category. Kyle talks about managing a brand experiencing explosive growth globally that had to pivot completely due to the COVID quarantine.

Meet Ken Gilbert, an avowed "beverage guy" who has now started his own spirits brand, Sephina Spirits. Ken was the CMO of Snapple, Voss Water, and for many other storied brands. Ken talks about creating a Black brand with wide appeal based on the life and spirit of Josephine Baker.

This week we welcome Brian Berklich, CMO of Soccer.com and other Sports Endeavors properties. Brian talks about driving sales, building the brand, and bringing the passion for Soccer to life at a time where it's difficult to get out onto a field and actually play the game.

In our latest episode, we chat with Anna Griffin, CMO of Smartsheet. Her episode is a great example of marketing and living your values, and looking for every opportunity to improve the world around you (we should mention she started a school in a village in Africa that is making a huge difference). And man, she just totally gets branding.

"Brands In Action" asks brands the questions every brand should ask. And we're proud to kick things off with James Geikie, CMO of Leesa Sleep and partner at One Better Ventures, an investment and advisory firm that works with brands having a positive effect on the world.