Derek and Tucker are joined today by Don Kovacovich, the General Manager for The Club at Golden Valley, to discuss their rebranding with the team at Sussner. 

Derek and Tucker analyze how to approach your separate audiences with unified messaging through value propositioning.

Derek and Tucker are joined today by Jackie Carpenter, author of People First.

Derek and Tucker discuss when to celebrate milestones and how to best utilize your history while looking towards the future. 

Derek and Tucker have the pleasure to speak with Ricky L. Potts Jr. about how powerful moments can be for your club members. 

Derek and Tucker discuss pivotal key moments in your legacy and how to transform your story through renovation. 

Derek and Tucker highlight how your members relate to your club and branding.

Derek and Tucker discuss the challenges their client's have moved through when approaching differing styles of branding. 

Derek and Tucker take a look back on logos they've designed over the years and explain the strategic reasons behind their choices.

Derek and Tucker divulge the steps to evolving your brand while retaining your core values.