Brandstorm

Out of Home (OOH) advertising continues to get creative, finding more ways to be where people are conducting everyday activities. On this episode of Brandstorm, Dan and Nancy talk Jake Johnson, VP & national sales director at All Over Media in Minneapolis to find out what's new in OOH ads.

OOH Advertising

OOH, or outdoor media, is advertising that reaches consumers while they are outside their homes. It focuses on connecting with people while they are on the go in public places…on mobile vehicles that include trains, trucks and buses, wallscapes, gas stations, and in waiting rooms, bars and, bathrooms. Highly visual and strategic, OOH has the advantage of being where people are at, while traditional media is more passive. People aren't always able to read the newspaper, watch TV or listen to the radio. In addition, OOH is beneficial to advertisers in cities and communities that are heavily zoned, as in Washington, D.C., or have changing landscapes, as in L.A. or Malibu.

All Over Media

Headquartered in Minneapolis, All Over Media offers a variety of OOH assets that target people during their daily lifestyle activities. The company has offices in Los Angeles, New York, Chicago, Miami, Dallas and Seattle, and has recently expanded in Canada and France.

Creative OOH Uses

The use of OOH is typically creative-driven. While some clients come in with an idea using OOH, Jake says All Over Media often serves as a consultant, offering recommendations based on the markets and target audiences. OOH continues to evolve and is beginning to be more interactive with consumers. During NBC's Billboard Music Awards, for example, an ad for Ariana Grande's latest release involved the use of a hand-painted mural at the street level featuring a live, social influencer in the music industry, named Alicia. Jake believes the more consumers can touch, feel and experience an ad, the better, so we will be seeing more ads using 3-D printing and more interaction with ad itself. The use of ads that interact with social influencers and social media will be more prevalent in the future.

Pricing OOH

Jake says pricing varies depending on the market and OOH format. The company will typically use cost-per-thousands or CPMs or use comparison pricing with similar OOH formats. Other OOH pricing, like gas station ads, are simplified using a collection of averages for numerous locations. Multiple gas stations, for example, would be priced the same per unit despite its location.

Connect with Jake

Email: [email protected]

Phone: 612-327-5225

Facebook: https://www.facebook.com/jake.johnson2

LinkedIn: https://www.linkedin.com/in/jake-johnson-3a44322/

To be relevant in business, it's all about the customer experience. On this episode of Brandstorm, Dan and Nancy talk to a man who makes a living keeping people happy. Joe Bravo is the Bars and Entertainment Director at the Hard Rock Hotel in San Diego and is responsible for creating memorable experiences for guests.

About Joe Bravo

Prior to coming to San Diego a few months ago, Joe worked at the Hard Rock Hotel in Las Vegas, where he oversaw the iconic Rehab Beach Club. Joe started his career working at Studio 54 in Vegas at the height of the nightclub boom. He went on to work for Pure Management Group in Vegas and the MGM Grand in Detroit, before joining Hard Rock.

Creating a Memorable Experience

Every Hark Rock Hotel has its own personality. Las Vegas is a gunfight because of the extreme competition. There is literally gigantic entertainment on every corner. San Diego is more laid back; however, Joe is hoping to bring some of that high-octane entertainment to the city with beach parties, pool concerts and parties that encompass the entire hotel. According to Joe, creating a memorable experience starts with boots on the ground and hiring a great line level staff. It's Hard Rock's best recruitment tool, best advertising and best road to success. Second, that line level staff must be trained and given the knowledge to let guests know what's going on at the property. There's nothing more frustrating to Joe than creating these great experiences and not having the information channel down to the line level. If you don't have a good line level staff, you will never be successful.

Hard Rock Hotel Customer Personas

Joe says Hard Rock is the fourth strongest brand in the world, especially in Europe. The organization has five types of customers: people who come to buy Hard Rock pins, t-shirts and other memorabilia; people who are loyal to the brand; people who remember the Hard Rock of their youth; people who recognize Hard Rock as a trendy brand that always has something going on; and more recently, people who enjoy the nightlife, pool concerts and parties. Joe is currently focusing on San Diego's beach club, called Sunburn. Sunburn attracts 1,500 to 2,000 people every Saturday with a pool party featuring world-class DJs.

Ideation

Those great experiences and parties at Hard Rock are typically initiated by internal staff, however sometimes they do get help from two companies in San Diego, called RMD and Party Naked. Joe says most events are planned four months in advance and start with determining what kind of guests they want to attract, then circling in on the talent and figuring out how to get people there.

Capturing Great Images

To capture the energy and excitement at Hard Rock events, Joe always has a great photographer onsite. When staged events are needed, they go for the best lighting, atmosphere and weather available. Nothing is ever contrived or overproduced. Images must look organic. Lastly, you have to have talent. You need the best people onboard planning and taking the images.

Customer Feedback

Customer feedback is Joe's life's blood. After all, people only remember the very special and bad experiences. Joe focuses on the bad experiences because it is his opportunity to turn a customer into a longtime fan. While the customer is not always right, you can never tell the customer he or she is wrong. The key is to pivot and turn a bad experience into a positive one. Ninety percent of all complaints are fixable and controllable, so this is the cornerstone of Joe's management style. What frustrates him the most is not knowing about a problem until it's too late to do anything. His mantra for room managers is too never let any complaint get off the deck. Deal with complaints in the rooms, because if they get to the front desk, it's over. At Hard Rock, the mission is to have every guest leave with a great story to tell back home.

It has been said that 80 percent of CEOs believe they deliver a superior customer experience, but only 8 percent of customers agree. To combat this problem, Joe says upper management needs to spend more time on the floor engaging with guests and employees. Inspect what you expect is another Joe Bravo mantra.

Secret shopping, sometimes using outside services or planting friends on the property, is another way to find out if employees are following policies. However, employees can often sniff out a secret shopper, so it is still recommended for management to spend more time on the floor.

Taking the Good with the Bad

As you can imagine, Joe loves his job. Who wouldn't enjoy making people happy, right? The hardest part of his job, though, is time management. Sometimes there is just not enough time in a day to plan, create and execute great experiences, while carrying on the day-to-day responsibilities. And when any event is over, Joe says its critical to be a "Monday morning quarterback" to determine what went well, what didn't and how things can be improved. His staff typically meets four days after an event, so they have time to rest, digest what happened and come up with fresh ideas.

People want to be entertained and that can happen anywhere. Joe says people will flock to the out of the way and unexpected places if once they get there, they enjoy their experience. You just need to know and then deliver what people are looking for in any market. To quote the movie Field of Dreams, "if you build it, they will come.

Connect with Joe

Email: joe.bravo@[email protected]

Phone: 702-810-8996

Facebook

LinkedIn

Twitter

Hard Rock San Diego

An educated and knowledgeable employee is a happier employee, according to our guest on this edition of Brandstorm. Kyle Lacy is the VP of marketing at Lessonly, a modern team-building software company based in Indianapolis. The company provides online training software for those in sales, customer service, and any other customer-facing role. Its biggest customers include the retail, telecom and software industries.

The Six Pillars of Training

The mission at Lessonly is to help people do better work so they can live better lives. In most cases, companies supply Lessonly with training information and materials, while Lessonly provides the platform for learning.

The customer experience is what makes any company relevant. Kyle says the three most important steps to training success is for employees to be able to learn, practice and perform. The software not only offers training lessons, but it also enables employees to repeatedly practice what they've learned right within the app. Management can then review and provide immediate feedback about the employee's performance.

Conversely, leaders within an organization must be able to plan, build and assess an effective training program. Companies provide Lessonly with what they want to accomplish and Lessonly makes it happen through numerous training tools, including video, email pitches, ZenDesk tickets, audio for phone calls and open practicing. According to Kyle, the biggest measurement of how well Lessonly's software works is in the onboarding process, where the time it takes to train new employees can be cut in half.

Do Better Work Book to be Released in February

At Lessonly, employees live the brand every day, marketing the company from the inside out. The company's CEO and President are both only 30 years old and according to Kyle, wise beyond their years in how they care about employees. In February, Lessonly will release a book based largely on the soft skills that they practice and their approach to leadership, including vulnerability, appreciative inquiry and comradery. To sign up to receive a copy, go to the company's website, lessonly.com, and click on the "Do Better Work" page.

Connect with Kyle

Email: [email protected]

LinkedIn: @kylelacy

Twitter: @kyleplacy

Company Website: www.lessonly.com

Company LinkedIn: @lessonly

Company Twitter: @lessonly

Bike Share programs have been popping up all over the U.S. In some cases, bike sharing has become necessary because motor traffic is too dense in the city, or there is a parking space shortage, like in Milwaukee. On this episode of Brandstorm, Executive Director Sally Sheperdson talks about the bike share program in Milwaukee, called Bublr. Started in 2014, Bublr's affinity and awareness in the community is through the roof.

Bublr Beginnings

The concept of bike sharing is simple enough. Anyone can pick up a bike at a bike station, ride it to anywhere in the city, then return it to a bike station, where someone else can use the bike again.

According to Sally, Bublr was the brainchild of three locals. Two are avid bikers and the other is a community organizer. Bike share programs have a variety of funding models, but they wanted Milwaukee's to be a nonprofit...a program of and for the community.

The original name was Midwest Bike Share, which was incorporated legally with the IRS, but everyone wanted something different…a name that was short, catchy and memorable. With the help of local ad agencies and marketing professionals, the second name they came up with was Mke Bikes. It still wasn't good enough. The group eventually agreed on Bublr, which is an insider reference to something only Milwaukeeans would know (water fountains are affectionately called bubblers in this town). It also links the program to water, something Milwaukee has in abundance. Even the color, which is a signature Robin egg blue (Wisconsin's official state bird), connotes water.

Cost Structure

The Milwaukee area currently has 87 bike stations and 700 bikes, however, with additional grants, Sally says they should have more than 1,000 bikes by 2020. Ninety percent of the funding for Bublr comes from the four municipalities it serves, including Milwaukee, the Village of Shorewood, Wauwatosa, and West Allis. Each community has received federal dollars from grants that stem from clean air and alternative transportation initiatives. The remaining 10 percent comes from corporate donations and promotion. Since Bublr is a non-profit, it is not able to charge the true cost of the program, so prices range from $4 for 30 minutes to $15 for a monthly pass with unlimited 60-minute rides to $80 for the year. An $8 access pass is available to participants in Milwaukee's food share and housing authority programs and a 24-hour, $24 pass has recently been launched. Bublr has also come up with an integrated transit pass for the bus and bikes call Buslr.

Responsible Citizenry

While there have been a few thefts and some vandalism to the bikes, Sally says it is rare. People recognize the blue bikes as Bublr and will report where they are when they see them. The kiosks also have computers that let the Bublr shop know when bikes should come in for maintenance, and if anyone runs into any trouble, like a flat tire, all they need to do is text Bublr and someone will come and get them.

Looking to the Future

Sally says her main goal is sustainability and growth. A national statistic claims the best distance between bike stations is 1500-ft. because most people don't want to walk any farther. That leaves a lot of room for growth in Milwaukee. And unfortunately, federal funding only goes to communities that apply for the grants, so there are a lot of gaps between cities.

Connect with Sally Sheperdson

Phone: 414-530-3785

Email: [email protected] 

LinkedIn: @sallysheperdson

Twitter: @sallybublr

Website: www.bublrbikes.org

Are you confident enough to know what to say in a crucial moment? On this episode of Brandstorm, our guest will help you speak and be heard. Julie Loeding is a certified corporate trainer of "Crucial Conversations" and a management and marketing instructor at Waukesha County Technical College (WCTC), as well as a former Miss Wisconsin.

What's a Crucial Conversation?

A crucial conversation can happen at the workplace or in your personal life and evokes strong emotions, has high stakes and involves opposing opinions. It is also the name of a book, training program, and certification created by Vital Smarts, a global leadership training provider out of Utah. Its researchers spent 35 years studying and identifying the best performers within organizations and how they effectively handled different situations. That wisdom has been parlayed into a bestselling book and 16-hour training program.

The Anatomy of a Crucial Conversation

In most organizations, Crucial Conversations start with senior leadership and then filter down through the entire company. Every organization has problems, but Julie says the most successful ones talk about them. According to Julie, you must separate emotions from the facts and start with heart. What do want for yourself, the other person, your relationship or company? It forces you to take the focus off yourself. Time, place and safety are also important for conversations. Julie admits her favorite place is in the car where there is no opportunity to escape, but if you are in a meeting and see someone is shutting down, smiling or getting angry, stop and address that emotion. Ask them what they are feeling. Be tentative in your actions and ask for feedback. For example, "I've told you some of my concerns. Now I'd like to hear from you." At that point, be quiet and listen. You can also try priming, which involves asking a question in different ways. You can solve problems faster when the conversations are open and end with an action plan.

Lastly, Julie says there are conversations that can end up in a downward spiral, where emotions derail the conversation. In these cases, stop and step out of that conversation. Take a timeout. Acknowledge that things are not going well and perhaps start over or apologize or try contrasting by pointing out your original intent versus what just happened.

Why Crucial Conversations?

Julie endorses Crucial Conversations because of its real-life scenarios, online components, videos and tools to help organizations and individuals work through difficult situations. The 16 hours can be done intensely over a couple of days or over several weeks depending on the organization's schedule. Costs are typically determined by the number of attendees and the trainers' fees.

Connect with Julie Loeding

LinkedIn: @juliealoeding

Phone: 262-691-5317

Email: [email protected]

Vital Smarts: https://www.vitalsmarts.com/

John Kuehl's biggest argument with his wife was deciding where to eat. According to John, you can search the Internet to find just about any product, but when it comes to food, you get a list of places. That got him thinking, what if you could search what kind of food you wanted? Better yet, what if you could articulate what you were in the mood for - something that's comforting, gluten-free or savory? John's answer was a new website called Hankr.com. He joins us on #Brandstorm to talk about how he hopes someday hungry people will say, "let's Hankr that."

The Hankr Way

Different than a review-based platform like Yelp, Hankr puts food first. It's an aggregator that helps you in the early stages of the decision process. Hankering for tacos? Search the internet and you'll get dozens of pictures of tacos. Click on the picture and you'll discover where you can go to get that taco. Hankr offers true-to-life, quality and consistent visual representations of the food that you will see at that restaurant every day.

Helping the Restaurateur

John is on a mission to help destination marketers, restaurant owners, hoteliers, sports venues and resorts be more successful. He formerly worked at TravelWisconsin.com and says that while food venues are valuable content for Destination Marketers, getting restaurants to provide content and assets for a community's website is challenging. Restaurants must be on Yelp, but John adds they are losing attention and search traffic to Google. Hankr is countering by providing unique, relevant content that is a better experience for visitors. Depending on a food venue or restaurant's needs and capabilities, John's company can provide the photographers, shoot photography and do all the content and tagging on the website. Hankr also partners with Eat Street (a Madison-based food delivery service) to provide food delivery in the markets it serves, including Milwaukee, Madison, Minocqua and Cedarburg in Wisconsin, plus Richmond, Va., New Brunswick, Conn., and others.

Connect with John Kuehl

Email: [email protected]

Website: https://www.hankr.com

LinkedIn: @johnkuehl

In the heyday of bowling, Milwaukee was known as America's "Ten Pin Capitol". When enthusiasts weren't out playing for fun or in leagues, they were at home, tuned in to the Professional Bowler Association (PBA) tour on ABC. When the popularity of the sport began to wane near in 1980s, bowling alleys closed shop and took once-thriving leagues with them. Although the golden age of bowling has long passed, the Commissioner of the PBA, Tom Clark, believes it is making a comeback.

State of the PBA

Tom Clark is celebrating his tenth year as commissioner of the PBA and still has the same enthusiasm for the sport as the first day he played. Every Wednesday, Tom plays in his own league, playing alongside his peers. Early on, his peers may have been intimidated by who he is, but Tom believes his peers just view him as a fellow bowling enthusiast.It is no secret that league attendance is down. In today's world, our lifestyles aren't conducive to the commitments needed to participate in a 36-week bowling league. In 1997, the decline of the sport's popularity affected its once gargantuan media presence when ABC ended its relationship with the PBA Tour.Upgrading PBA's Image

The PBA recognized the need to modernize bowling's image to appeal to a variety of lifestyles and began to curate its image to make both the watching and playing experience more desirable. Upgrades to bowling centers, improved accessibility to the sport on television and streaming platforms, as well as the promotion of entertaining events have all helped bring the sport back into the limelight. Tom says over 70 million Americans bowl at least once a year and more than 25 million bowl more than once a year.In 2000, the PBA Tour franchise was purchased by some prominent members of the tech industry. Chris Peters, of Microsoft, was such a fan of the PBA, he partnered with two other members of the tech industry to give the dwindling sport a second wind. Tom says if it wasn't for them, bowling wouldn't exist as it does today. Relationships with media outlets such as ESPN flourished while aggressive investments to the league's infrastructure and venues were made.

But, it wasn't just the money that helped modernize the league. The advantage of having tech-oriented owners allowed the league to implement a variety of high-tech upgrades in the early 2000s. One of the paid services, Extra Frame, reached over 10,000 subscribers at its peak.

A New LookTom says his job changes every day. This year, his primary directive was to elevate PBA's media rights and find partners in the digital and TV world. Moving from ESPN to FOX was one of the largest transitions resulting from his goals.Not only has the sport's media presence evolved, but the way of playing the sport has as well. Players like Jason Belmonte are leading the charge with new playing styles, using two hands to throw their ball. New, upgraded bowling centers are also evolving, offering appealing amenities like craft cocktails and awesome lighting setups, encouraging curious bowlers to join a league. Tom tells us part of the inspiration for the PBA's aesthetic overhaul comes from the lively Bayside Bowl in Portland, Maine. The PBA is committed to bringing pro bowlers to non-traditional bowling venues like Bayside Bowl to keep the events fresh and exciting around the country. What's Next for the PBA?

Like most sports, player sponsorships are a large aspect of the bowling business. Tom tells us why he thinks PBA players are an untapped market for corporate sponsorships. One goal Tom has set for the PBA is for every player to eventually have an agent.Tom also discusses the frustrations of bowling being barred from the Olympics. Despite having a strong chance to participate in the 2020 Tokyo games, primarily because of the sport's popularity in Japan, the Olympic committee opted to include sports like surfing and roller-sports instead of bowling. Despite not being in the Olympics, Tom is proud of the PBA's partnership with World Bowling, an international organization recognized by the Olympic Committee as the official governing body for bowling sports. Tom says the PBA World Series of Bowling remains a popular broadcast and the best evidence that bowling should be included in the Olympics.Connect with Tom Clark

PBA Website: https://www.pba.com/

PBA Facebook: https://www.facebook.com/pbaofficial/

Tom Clark Email: [email protected]

Tom Clark Twitter: https://twitter.com/ClarkPBA

Tom Clark LinkedIn: https://www.linkedin.com/in/tom-clark-9486824/

This week's Brandstorm guest is a globally-recognized speaker on leadership, culture and marketing, the author of "The Content Book" and the CEO of Marketing Insider Group. His marketing prowess has captured the attention of The Guardian, Entrepreneur Magazine, and The Economist. Michael Brenner joins #Brandstorm to talk about content marketing strategies and how marketers can be more engaging with consumers.

The Content Pool

Contrary to what we may think, Michael says no company suffers from a lack of content.  They just need a strategy behind it. Marketers tend to want to promote what they think is awesome about the brand, but not what consumers want.  He calls it "marketing myopia," or useless propaganda. Every product has a need to fulfill and a problem to solve. Brands simply don't spend enough time talking and gaining trust about the problem, but they do like to talk about the solution they are selling. As brand marketers, we need to spend 98 percent of our time talking about the problem and owning it. The bottom line, be helpful, educate and inform.

Content Marketing Tools

Michael's predicted trend for 2019 is to have the ability to personalize content at the right time to the right person. His recommended tools for making content marketing easier are Buzzsumo, which allows you to type in any website or keyword and it will show the most shared content for that site or keyword. He also recommends answerthepublic.com. Click on "content marketing," type in a keyword and the site will tell you all the who, what, when, where and how questions people are asking about that keyword. Michael also says AI-driven or Power Content Marketing tools are getting a lot of buzz these days.

Connect with Michael Brenner

Linked In: @michaelbrenner

Website: www.marketinginsidergroup.com

Facebook: @michael.b.brenner

Email: [email protected]

Twitter: @BrennerMichael

This week's Brandstorm guest has been in radio for more than 50 years and during much of that time, @John Sebastian was programming radio stations. He's programmed almost every format, including Top 40, Smooth Jazz, Kick Ass Rock, Country and Classic Rock, and targeted just about every demographic -- 12 to 24, 18-34, 25 to 54 and 35 to 64. John Sebastian joins Brandstorm to talk about his new format for 55+ listeners, a demo he believes is the most undervalued, most underappreciated and in his words, most unexploited demographic in America.

The Radio Programming Mastermind

John's peers have called him the radio programming mastermind, but John says the "mastermind" is in his mix of music. He thinks of himself as more of a "radio programming contrarian." He's always been a rebel in radio programming, taking the road less traveled when formatting music. When he programmed Top 40 music in the late 60s, he'd pepper the mix with edgier music like "Cashmere" by Led Zeppelin, added New Age and European Electric music to the Smooth Jazz format or played Jackson Browne, Bob Seger and The Eagles on Country stations.

Formatting for the 55+ Demo

John says his age, experience and success in programming makes him the perfect person to come up with a format for the 55+ demo, which is primarily those who are age 55 to 72. A Baby Boomer himself, John says historians call 1968 and 1969, when he started in radio as a deejay, the best years in music history. During the 70s, John programmed Top 40 music for the 12-24 demo, who were also boomers. In the 80s, he programmed Kick Ass Rock, for 18 to 34-year-olds. By the 80s and 90s, John was formatting for the 25-54 demo on a New Age and Classic Rock station. As the Boomers continued to age, John found himself programming for a Country station targeting 35-64-year-olds. He literally grew up working for the Baby Boomer generation.

Marketing to Radio Stations

Having just started to sell his format to radio stations, John can't divulge much about his 55+ mix, although you certainly get the picture. And while he faces many challenges, the biggest being talking to young executives in their 30s who don't yet see the potential and finding many radio stations unable to invest in new formats due to heavy debt loads, John is optimistic. He believes the 55+ format will help radio execs and ad agencies return to the days when they made money. The Baby Boomers are the largest age population, next to the Millennials, but the Boomers have the most wealth and they grew up listening to radio. On the surface, this all makes perfect sense, right? Listen in to hear more.

Connect with John Sebastian

Phone: 480-305-3962 Website: johnsebastianvoice.com Email: [email protected] LinkedIn: @john-sebastian

What would you do if your business suddenly lost its largest distribution platform? Brandon Bruce, COO and co-founder of Cirrus Insight, was thrown a curve when his company's application was removed from the SalesForce App Exchange, its largest distribution outlet. While this blow might signal the end of most application's lifecycle, Cirrus Insight's branding and unique lead generation capabilities kept the app alive and well.

What is CRM?

Salesforce's Customer Relationship Management (CRM) platform allows salespeople to track their correspondence with clients, providing them with valuable data about leads, trends and relationship advancement. CRM systems typically require a significant amount of manual data entry, especially in regard to email correspondence. Brandon explains how this additional work required by most CRMs hurts user adoption, ultimately leading to a CRM's failure. Software Architect and Co-founder Ryan Huff saw an opportunity to develop a Salesforce plugin that automatically maintains record of these communications, while connecting with email and mobile devices without leaving Salesforce.

Cirrus Insight

Prior to starting Cirrus Path, the parent company of Cirrus Insight, with Ryan Huff, Brandon worked in the advancement department at Maryville College in Tennessee. When Ryan approached Brandon with the idea of Cirrus Insight, Brandon's background in both sales and CRM systems immediately told him they were onto something. Cirrus Insight lives inside of a browser plugin that automatically transmits data from Google Suite and Office 365's calendar to the Salesforce ecosystem. Cirrus Insight launched on the Salesforce App Exchange in 2011 with great success, becoming the #1 application ranking on the app exchange for five months in 2012. The massive growth and success of the application even caught the attention of Inc. Magazine, placing them on the Inc. 5000 List three years running, peaking at #41 in 2016.

Leaving the App Exchange

Despite their high rankings, large userbase and stellar reviews, Cirrus Insight was removed from the Salesforce App Exchange without warning. Brandon shares his thoughts on how companies launching within somebody else's sandbox should anticipate and prepare for critical situations like this, and how despite losing Cirrus Insights' biggest distribution platform, it also opened the door to exciting, new opportunities with customers

Supporters of Hope

One of the greatest satisfactions for Brandon is finding good people with great ideas. Cirrus Path is always looking for the next opportunity, nurturing entrepreneurs primarily in the tech industry, showing them the company's playbook for success and helping them launch their own businesses. In the tech world where there always seems to be "an app for that" to make life easier, Brandon cautions that this is not always true. Sometimes there's no replacement for hard work, so you just have to hunker down and do the work, even if it's manually. To those interested in seeing for themselves what Cirrus Path has to offer, Brandon invites you to be a guest at his weekly company lunch on Fridays if you are in Knoxville, Tenn.

Connect with Brandon Bruce

LinkedIn: https://www.linkedin.com/in/brandonbruce Email: [email protected] Website: https://www.cirrusinsight.com/