Prof. Byron Sharp – How Brands Grow – https://www.amazon.com.au/How-Brands-Grow-What-Marketers/dp/0195573560

Dee Madigan – The Hard Sell: The tricks of political advertising – https://www.amazon.com.au/Hard-Sell-Dee-Madigan/dp/0522866301/ref=sr_1_1

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Taboola – https://advertise.taboola.com/drive_traffic

Outbrain – https://www.outbrain.com/

Digital Out of Home – https://iabaustralia.com.au/resource/dooh-buyers-guide/

Petrol Station Ads – http://valmorganoutdoor.com/on-the-go/

Amazon Ads – https://advertising.amazon.com/

Ebay Ads – https://www.ebayads.com/ad-solutions/ad-formats/

Spotify Ads – https://ads.spotify.com/en-AU/

Catch Up TV Advertising – https://iabaustralia.com.au/programmatic-tv-and-digital-campaigns/

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Types of Talk Triggers – Talkable Empathy, Talkable Usefulness, Talkable Generosity, Talkable Speed, Talkable Attitude

Talk Trigger Criteria – Be Remarkable, Be Relevant, Be Reasonable, Be Repeatable

Skip’s Kitchen – https://www.cbc.ca/radio/undertheinfluence/how-a-deck-of-cards-earns-one-restaurant-lineups-out-the-door-1.5103238

Five Guys Fries – https://www.mashed.com/228032/why-five-guys-always-gives-you-so-many-extra-fries/

Penn & Teller – https://www.latimes.com/travel/deals/la-tr-vegas-penn-teller-free-20160712-snap-story.html

Air NZ Sky Couch – https://www.airnewzealand.com.au/economy-skycouch

Umpqua Bank – https://www.businessinsider.com.au/umpqua-bank-offers-customers-direct-access-to-its-ceo-from-its-stores-2012-2

Holiday World & Splashin’ Safari – https://www.holidayworld.com/holiblog/2000/10/21/holiday-worlds-free-drinks-wins-international-award/

Dr. Snip – http://www.finkbuilt.com/blog/vasectomy-clinic-pocket-snips/

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Google and the Behavioural Architects – Decoding Decisions: The Messy Middle of Purchase Behaviour – https://www.thinkwithgoogle.com/_qs/documents/9998/Decoding_Decisions_The_Messy_Middle_of_Purchase_Behavior.pdf

Matt Johnson, PhD & Prince Ghuman – Insights into the Psychology of Decision-Making from a Split-Brain Mind – https://www.popneuro.com/neuromarketing-blog/psychology-decision-making-split-brain-mind-choices-motivation

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Clayton M. Christensen, Scott Cook, and Taddy Hall – Marketing Malpractice: The Cause and the Cure – https://hbr.org/2005/12/marketing-malpractice-the-cause-and-the-cure

Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan – Know Your Customers’ “Jobs to Be Done” – https://hbr.org/2016/09/know-your-customers-jobs-to-be-done

Clay Christensen – The “Job” of a McDonald’s Milkshake – https://www.youtube.com/watch?v=Stc0beAxavY

Brand Deck – https://branding.cards/

Trigger Cards – https://www.trytriggers.com/shop/ideation-cards-for-brand-strategy

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• Branding in the B2B space compared to B2C
• B2B brand strategy is important as an internal driver of organisations
• How are B2B brands built vs B2C brands
• The important role of people in B2B brands
• The role of brand purpose in B2B
• Marketing mix and effectiveness in B2B brands
• B2B targeting 
• ‘Emotion’ in B2B marketing
• Influencing behaviour 

Prof. Byron Sharp – How Brands Grow – https://www.amazon.com.au/How-Brands-Grow-What-Marketers/dp/0195573560

Binet & Field – The Long & the Short of It – https://www.amazon.com.au/Long-Short-Balancing-Long-Term-Strategies/dp/085294134X

Julian Cole & Mark Pollard – Live Action Strategy (Dos Toros) – https://docs.google.com/presentation/d/1vH4jnBYJNPfVQnXgydTP0ks67ITBbFUUb5nPlpR8xGU/edit?usp=sharing

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Decoding Decisions: The Messy Middle of Purchase Behaviour – https://www.thinkwithgoogle.com/_qs/documents/9998/Decoding_Decisions_The_Messy_Middle_of_Purchase_Behavior.pdf 

MickInsey & Company – The Consumer Journey – https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-consumer-decision-journey

Think with Google – Decoding how consumers make purchase decisions – https://www.thinkwithgoogle.com/intl/en-aunz/consumer-insights/consumer-journey/decoding-how-consumers-make-purchase-decisions/

Rory Sutherland – Alchemy: The surprising power of ideas that don’t make sense – https://www.amazon.com.au/Alchemy-Surprising-Power-Ideas-Sense-ebook/dp/B01F1HOAWA

22 Immutable Laws of Branding – Trout & Reis – https://www.amazon.com.au/22-Immutable-Laws-Marketing-Violate/dp/0887306667

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• Traditional Economic Theory vs Behavioural Economic Theory
• Behavioural biases – the shortcuts our minds use to make decisions and what it means for marketers
• Costly Signalling Theory and examples in life and marketing
• Why a brand is a costly signal
• Loss aversion and its roots from our evolution
• Signalling in a B2B context
• Heuristics

Richard Thaler – Nudge: Improving decisions about health, wealth and happiness- https://www.amazon.com.au/Nudge-Improving-Decisions-Health-Happiness/dp/014311526X

Richard Thaler – Misbehaving: The making of behavioural economics – https://www.amazon.com.au/Misbehaving-Behavioral-Economics-Richard-Thaler/dp/039335279X

Richard Shotton – The Choice Factory: 25 behavioural biases that influence what we buy – https://www.amazon.com.au/Choice-Factory-Behavioural-Biases-Influence/dp/085719609X

Rory Sutherland – Alchemy: The surprising power of ideas that don’t make sense – https://www.amazon.com.au/Alchemy-Surprising-Power-Ideas-Sense-ebook/dp/B01F1HOAWA

22 Immutable Laws of Branding – Trout & Reis – https://www.amazon.com.au/22-Immutable-Laws-Marketing-Violate/dp/0887306667

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• How price sensitivity & brand loyalty change during economic downturns
• Why the decisions we make as brands are amplified during times of recession
• The not so obvious market opportunity (or threat) that exists right now
• The pricing strategy discussions that all brands should be having right now

IPSOS – Consumers Sacrifice New Products and Usual Brands During Economic Downturn – https://www.ipsos.com/en-us/consumers-sacrifice-new-products-and-usual-brands-during-economic-downturn

Betsy Bohlen, Steve Carlotti, and Liz Mihas – How the recession has changed US consumer behavior – https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/how-the-recession-has-changed-us-consumer-behavior

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