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Brandy episodes
- Brand New Year: Resolutions for a Healthier Brand and Business
Do you want a healthier business in 2025?
>>Get the Award-Winning Book(Brandy): Amazon
What’s your resolution for the new year? For your business, it should be building a healthier brand and business. In this episode of Brandy, Reilly Newman and Scott Saunders dive into the concept of brand health and the "brand health vitals" to check on. Learn how these vitals can transform your business in the new year!
They introduce four key metrics every business should track for a stronger, more effective brand:
- (05:44) - Eyesight: Does your brand have clarity?
- Learn the benefits of brand clarity for your business and audience.
- (10:34) - Hearing: Are you truly listening to your audience?
- Has Starbucks and Adobe stopped listening to their audiences?
- (17:22) - Mobility: How adaptable is your brand in a changing market?
- Don't let rigidity be the demise of your business.
- (25:34) - Pulse: Do you have a pulse on your market and related industries?
- Maintain a longterm outlook and learner's mindset to grow.
Learn how these elements impact your brand’s holistic health and intertwine to drive marketing effectiveness and business growth. Start sipping on Brandy and get inspired to rebrand and refresh for a successful new year.
Related Top Episodes:
>> Ep.38 Rebranding Rebrand: Jaguar Rebrand and More
>> Ep. 34 Rebrand Reappraisal: Change Perception and Grow
>> Ep. 14 Theater of Brand: Story, Script, Performance
About Motif Brands: MotifBrands.com
34 min - Brand Forecasting: How Psychology Shapes Purchase Decisions
Did you know your audience’s brain is always predicting multiple futures?
>>Get the Award-Winning Book(Brandy): Amazon
This natural prediction process is what our hosts call Brand Forecasting, where your brand is constantly evaluated by the human brain's predictive system to avoid risk and ensure satisfaction.
In this episode of Brandy, Reilly Newman and Scott Saunders dive into the fascinating psychology behind how people make decisions about brands. Drawing from real-world examples and actionable insights, they explain how your business can leverage the brain’s predictive wiring to build trust, reduce uncertainty, and influence purchase decisions.
Start sipping on Brandy to discover:
- The science of how the brain forecasts future outcomes to make safe choices
- Why your brand is subject to this predictive process and what it means for marketing
- Real-world examples of brands using forecasting psychology effectively
- Dyson's leap from vacuums to audio
- Practical strategies for positioning your brand as the “safe” and “right” choice
- How to apply these insights to grow your business and influence buyer behavior
If you want your brand to become the one your audience’s brain predicts as the best option, this episode is for you. Listen now to gain a psychological edge in the marketplace! Cheers!
About Motif Brands: MotifBrands.com
Award-Winning Brandy Book: BrandyBook.us
+ + + + + + +
Dyson OnTrac Headphones Example: Dyson.com
Read Brand Forecasting Article: LINK
25 min - Shot Glass: Mariah Carey's Holiday Hit Marketing Lessons for Your Brand
What can Mariah Carey’s All I Want for Christmas Is You teach us about branding?
>>Get the Award-Winning Book(Brandy): Amazon
In this Brandy episode, Reilly Newman and Scott Saunders break down how Mariah’s iconic Christmas single illustrates the power of specializing and owning a niche. From capturing a specific holiday moment to resonating deeply with a particular audience, Mariah’s success is a masterclass in focused branding to the tune of millions of dollars every year.
- How much Mariah Carey makes per year from this one song
- The power of carving out a niche and becoming synonymous with a moment
- How Mariah’s song became a holiday tradition, year after year
- The strategy behind focusing on a specific audience and situation in the market
- Why trying to appeal to everyone can hold your brand back
- Learn what Scott's favorite eggnog is...
- Practical takeaways for how your business can dominate a niche
Learn how Mariah’s holiday song can inspire your own brand’s strategy, showing how to thrive by focusing on the right audience and specific market moment.
Cheers!
About Motif Brands: motifbrands.com
19 min - Brandsgiving: Nostalgia and Why Iconic Brands Thrive or Fade
This Thanksgiving, dive into the brands that have become as iconic as the holiday itself.
>> Get The Award-Winning Book(Brandy): Amazon
Join Brandy hosts Reilly Newman and Scott Saunders as they reflect on classic brands associated with Thanksgiving—like Sears, Campbell’s, Macy’s, and Butterball—and uncover why some have stayed strong while others have vanished.
- The power of nostalgia in branding and why it keeps certain brands alive
- What killed Sears
- What nostalgia means for your business
- Thanksgiving brands and their history
- Lessons from brands that innovated their way to relevance—and those that failed to adapt
- How to build a brand that can stand the test of time
- Insights into making your brand part of customers’ seasonal traditions
Tune in to learn how to apply these lessons from Thanksgiving’s most memorable brands to strengthen your brand’s longevity and connection with customers.
About Motif Brands: MotifBrands.com
37 min - Rebranding Rebrand: Jaguar, Nicolas Cage, and Thermodynamics of Brand
What do Jaguar, Nicolas Cage, and Thermodynamics
have in common? Rebranding...
What does that mean for you and your business?
>> Get the Award-Winning Book(Brandy): Amazon
In this episode of Brandy, rebrand experts Reilly Newman and Scott Saunders break down what a real rebrand truly entails and bust the myths that many businesses have about rebranding. Drawing unexpected connections—from Crocs to Nicolas Cage, Lego to thermodynamics—this conversation will challenge everything you thought you knew about brand transformation.
Tune in to explore:
- The fundamental difference between a true rebrand and superficial updates
- Why rebranding goes deeper than aesthetics—it’s about strategy and identity
- What brands like Crocs and Lego teach us about reinvention
- How thermodynamics applies to the life cycle of a brand
- How brand is perception and what that means for you
- Why perception is like energy
- Reilly and Scott's opinion on the new Jaguar Rebrand (yikes)
- Practical tips for businesses considering a rebrand
If you’re ready to rethink the way you approach rebranding, this episode is a must-listen for business owners and marketers alike. Discover the transformative power of a real rebrand and what it can mean for your business. Cheers!
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6
About Motif: MotifBrands.com
28 min - Bad Apple: What Rotten AI Advertising Means For Apple's Brand
A $3T global brand like Apple can make marketing mistakes too....
In a world where AI is reshaping industries, branding it effectively can make all the difference. Join hosts Reilly Newman and Scott Saunders on Brandy as they dig into Apple’s latest campaign focused on "Apple Intelligence"—and why it is missing the mark. As Apple users and advocates, they share their expert opinions on why Apple made a marketing mistake.
- Where and why Apple messed up
- Is this the new Apple brand?
- The power and challenges of branding AI in a relatable way
- How Apple sees its customers compared to the Apple legacy
- Why “Apple Intelligence” ads could undervalue the AI message
- How brands can frame advanced tech to better connect with audiences
- Insights into positioning innovation without alienating customers
- Tips to marketing in a compelling, accessible way
After all, it takes a few bad apples to spoil a bunch....
Listen now to explore how even the biggest brands can stumble with tech messaging—and learn how to get it right for your business.
19 min - Shot Glass: Your Brand's Not About You
Are YOU the problem with your brand?
On this Brandy special, rebrand experts Reilly Newman and Scott Saunders share a quick "shot" about a major pitfall businesses fall into with their brands.
- How you can avoid these branding mistakes
- How to spot them in your business
- Why they hurt your business
- How you can remedy them and grow your brand
>>Get The Book(Brandy): BrandyBook.us
Learn how to build a brand, grow a brand, and sustain a brand as a small business in a rapid world of marketing and business.
This short episode is the start of the new Brandy series "Shot Glass" which covers brand marketing topics in shortened lengths to help your business grow and thrive.
Meet Motif: MotifBrands.com
12 min - Monster Brands: Is Your Business Becoming a Beast?
Could your brand be turning into a monster without you realizing it?
>> Get The Book(Brandy): BrandyBook.us
In this Halloween-inspired episode of Brandy, hosts Reilly Newman and Scott Saunders compare classic creatures—zombies, vampires, werewolves, and Frankenstein’s monster—to different types of “monster brands.” This playful yet insightful discussion helps business owners and marketers identify if their brand is on a dangerous path of marketing monsters.
Tune in to discover:
- What makes a brand a "zombie," "vampire," "werewolf," or "Frankenstein"
- How to recognize the warning signs of a monster brand
- The impact of unchecked growth, stale identity, or disconnected values
- Is your business a vampire of profits?
- Is your brand identity and logo a Frankenstein?
- Real-world examples of monster brands
- Steps to recalibrate your brand and avoid turning into a beast
Listen now to determine if your business is evolving into a monster—and how to reign it in before it’s too late.
About Motif: MotifBrands.com
25 min - Rebrand Reappraisal: Change Perception, Drive Growth
A rebrand can make your audience see your business in a whole new light to drive real growth. It also has a secret power to increase value...
>> Get The Book(Brandy): BrandyBook.us
In this episode of Brandy, rebranding experts Reilly Newman and Scott Saunders explore how rebrands can reset perceptions and reenergize your brand. Rebrands not only improve your appeal but trigger a special opportunity for your business. On this round of Brandy enjoy sipping on:
- How rebranding shifts customer mindsets and perceptions
- The secret power of rebranding
- The neuroscience behind rebrands
- Knowing when to rebrand
- Why timing and strategy are essential for a successful rebrand
- The psychological triggers that make people reassess your brand
- Our thoughts on Mountain Dew's rebrand
- Case studies of businesses that unlocked growth through rebranding
- How Pepsi lost $60M with a rebrand flop
- Mailchimp's rebrand with some monkey business
- Actionable insights to plan a rebrand that resonates with your audience
Listen now to discover how a thoughtful rebrand can reposition your business, strengthen customer connections, and spark new opportunities for growth. Cheers!
As always, this episode of Brandy is ad-free and on the house. If you enjoy Brandy, we appreciate your support by leaving a review and sharing this with a friend who would enjoy Brandy.
• About Motif Brands: MotifBrands.com
• Rebrand a 115-year-old company? Here's how: LINK
34 min - Salience of the Brands: How to Stay Top of Mind and Drive Business Growth
Want your brand to be the first thing customers think of when it matters most? It’s all about salience.
>> Get The Book(Brandy): BrandyBook.us
Join hosts Reilly Newman and Scott Saunders on Brandy as they explore the concept of brand salience and how it influences consumer behavior and purchase decisions. This episode is for those looking to sharpen their brand strategy and marketing.
- What brand salience is and why it matters for business growth
- Attention vs salience
- How salience differs from awareness
- The science behind staying top of mind with your audience
- Real-world examples of brands leveraging salience for market dominance
- McDonald's Dollar Menu and salience
- Taco Bell's new "Name Your Price" strategy
- Actionable strategies to make your brand more salient across customer touchpoints and marketing
Tune in now to learn how to use salience to capture attention, boost recognition, and grow your business. Don't just build awareness—make your brand unforgettable. Cheers!
>> Meet Motif: MotifBrands.com
>> Reilly's Thoughts on the Future of Personalization: Thunq.co
23 min
About Brandy
From the publisher's feed
Top 3% Podcast. Brandy features candid brand and marketing conversations with Reilly Newman, the rebranding expert behind the award-winning brand transformation studio Motif Brands. Infusing 16+ years…
of strategy and rebranding experience, each round delivers a high-proof concentration of brand positioning, marketing, and behavioral science. Learn to unlock your strengths, align with your audience, and increase your pricing power. Each episode is concise, ad-free, and on the house. Listen responsively.