
Sign up to save your podcasts
Or


The wine is great, but is the marketing rotten?
>>Get the Award-Winning Book(Brandy): BrandyBook.us
In this episode of Brandy, Reilly Newman and Scott Saunders uncork the branding and marketing problems plaguing the wine industry. Straight from the heart of Paso Robles wine country, this Brandy episode dissects the patterns seen in wine marketing and the many fallacies blended throughout. From herd mentality to cliché storytelling, Reilly and Scott discuss why many wineries struggle to connect with younger audiences, why chasing generations or price is not the solution, and what actions can be taken to save wine brands and the industry.
Sip on:
• Why the wine industry keeps recycling the same tired tactics
• A live reengineering of a winery’s marketing plan
• The herd mentality that leads to generic brands and missed opportunities
• How to reframe your offer based on psychographic modes, not just generational labels
• Why wineries shouldn't chase low prices
• Proven reframing strategies to boost perceived value, relevance, and differentiation
If you’re in the wine world (or any industry stuck in tradition), this episode will help you look to the future and market more effectively. Learn how to rethink your brand, attract a new audience, and market with meaning by thinking different.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6
Related Top Episodes:
>> How Founders Fail Brands
>> Transactions Kill Relationships
>> Rebranding Rebrand: Jaguar Rebrand and More
>> Theater of Brand: Story, Script, Performance
Follow Motif Brands: LinkedIn | Instagram
About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.
Who is Reilly Newman?
Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.
With over 15+ years of experience, Reilly's obsession with human behavior led him into the world of brand strategy and marketing, where he explores why people make buying decisions and how brands effectively sell themselves. As an entrepreneur, Reilly founded Motif Brands, leveraging his expertise to guide business growth.
Who is Scott Saunders?
Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
Great brands aren’t built by adding more... they’re revealed by removing what doesn’t belong.
>>Get the Award-Winning Book(Brandy): BrandyBook.us
In this episode of Brandy, inspired by Scott’s recent travels to Italy and the wisdom of Michelangelo, Reilly Newman and Scott Saunders explore the idea of sculpting a brand—approaching brand building not as a process of constant addition, but of strategic subtraction.
Drawing from the legendary sculptor’s mindset, they unpack how clarity, restraint, and intentional focus are the tools to reveal a truly distinct and timeless brand.
You’ll learn:
• Why branding is more about refining than expanding
• The power of having a clear brand vision and chiseling toward it
• How to eliminate the noise, fluff, and excess that hold your brand and marketing back
• What Michelangelo’s approach to sculpture teaches us about focus, identity, and creative discipline
• How Michelangelo sculpted with his audience in mind
• Real examples of how doing less is more
• Reilly's theory on how subtraction leads to multiplication
If your business is feeling cluttered or unclear, this episode will help you get back to the core of what makes your brand truly unforgettable and distinct.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6
Related Top Episodes:
>> How Founders Fail Brands
>> Transactions Kill Relationships
>> Rebranding Rebrand: Jaguar Rebrand and More
>> Theater of Brand: Story, Script, Performance
Follow Motif Brands: LinkedIn | Instagram
About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.
Legendary investor Warren Buffett is retiring at 94. What can your business learn from his successful career?
>>Get the Award-Winning Book(Brandy): BrandyBook.us
Warren Buffett isn’t just one of the greatest investors of all time—he’s one of the greatest long-term thinkers. Since 1964, Warren Buffett has proved that long-term strategies at Berkshire Hathaway are impactful and result in outperforming the market. In this episode of Brandy, Reilly Newman and Scott Saunders go beyond the headlines and portfolio wins to unpack how Buffett’s long-term mindset can be applied to your branding and business strategy.
You’ll learn:
• Why Buffett invests in brands, not just businesses
• Why brand is long-term thinking
• How patience, consistency, and brand trust create compounding value
• Why short-term tactics erode brand equity
• How small businesses can adopt a long-term lens to build sustainable growth
• Real examples of companies from Buffett's portfolio
• Takeaways from Warren Buffett that you can apply to your business
If you want your brand to outlast trends, survive downturns, and grow with compounding over time, this episode breaks down how to think like Buffett—and build a business that lasts.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6
Related Top Episodes:
>> How Founders Fail Brands
>> Transactions Kill Relationships
>> Rebranding Rebrand: Jaguar Rebrand and More
>> Theater of Brand: Story, Script, Performance
Follow Motif Brands: LinkedIn | Instagram
About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.
Is your business fulfilling the expectations your brand is setting? Is your audience expecting what they experience?
>>Get the Award-Winning Book(Brandy): BrandyBook.us
In business, expectations are everything... and your brand sets them before you ever say a word.
In this episode of Brandy, Reilly Newman and Scott Saunders break down the powerful link between expectations, experiences, and brand perception, using behavioral science to explain why brands that manage expectations build stronger customer loyalty through a more effective brand experience.
You’ll learn:
• Why expectations matter for both service and product businesses. Yes, B2B and B2C too!
• Why managing expectations is more powerful than just selling products.
• How branding sets the emotional tone for every customer interaction.
• What behavioral science reveals about how people judge experiences.
• How small businesses can design their brand to exceed customer expectations (and win loyalty).
• Real-world examples of brands that master expectation-setting—and what you can apply to yours.
• How this method will produce great word of mouth marketing and grassroots.
If you want your business to deliver memorable experiences, drive loyalty, and position your brand for long-term growth, this episode is packed with actionable insights you can use today.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6
Related Top Episodes:
>> How Founders Fail Brands
>> Transactions Kill Relationships
>> Rebranding Rebrand: Jaguar Rebrand and More
>> Theater of Brand: Story, Script, Performance
Follow Motif Brands: LinkedIn | Instagram
About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.
Sorry, founders... what got you here won't get you there.
>>Get the Award-Winning Book(Brandy): BrandyBook.us
In this episode of Brandy, brand experts Reilly Newman and Scott Saunders expand on their decades of experience working with founders and the common pitfalls they've seen founders fall into.
Yes, founders may have started the company, but is that same gift now harming the brand and the future of the company?
From small businesses to startups, founders should sip on this episode of Brandy and be encouraged to lean into their strengths and create a company that is a healthy and a brand that is strong.
You’ll learn:
• The patterns Reilly and Scott see with founders
• The proven antidote to a "toxic" founder.
• How founders kill their brand
• How successful founders built remarkable brands
• Why founders should be bad at things
• Real-world examples of brands
Founders from all walks of life will enjoy this episode no matter where they are on their success journey of brand building.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6
Related Top Episodes:
>> Transactions Kill Relationships
>> Rebranding Rebrand: Jaguar Rebrand and More
>> Theater of Brand: Story, Script, Performance
About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebranding that shifts perceptions, elevates positioning, and creates undeniable clarity in the market.
Why do people rally around certain teams, parties… and brands? It all comes down to belonging.
>>Get the Award-Winning Book(Brandy): BrandyBook.us
In this episode of Brandy, brand experts Reilly Newman and Scott Saunders explore the social psychology behind group identity and the powerful “us vs. them” mindset that drives loyalty, trust, and love for brands. From sports fans to political tribes to the products we proudly display; this episode explains how belonging influences what we buy and who we buy from.
You’ll learn:
• The hidden psychology behind brand attachment and consumer behavior
• Why “us vs. them” thinking is hardwired into human behavior
• How to build a brand community your audience identifies with
• Why brands that take a stand often win deeper loyalty
• Actionable strategies for small businesses to create trust and connection
• Real-world examples of brands that mastered tribe-building
If you want your brand to go from being a choice to being part of someone’s identity, this episode is for you.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6
Related Top Episodes:
>> Transactions Kill Relationships
>> Rebranding Rebrand: Jaguar Rebrand and More
>> Theater of Brand: Story, Script, Performance
About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebranding that shifts perceptions, elevates positioning, and creates undeniable clarity in the market.
This year, PepsiCo spent $3.1B on Siete and Poppi. Hershey also just bought Lesser Evil. What is going on?!
What does this mean for your brand??
>>Get the Award-Winning Book(Brandy): BrandyBook.us
In this episode of Brandy, we dive into the recent high-profile acquisitions of Siete Foods, Poppi, and Lesser Evil by global giants like PepsiCo and Hershey. While these billion-dollar buyouts look like wins on paper, are they really a smart move for the acquiring brands—or could they actually backfire?
Reilly Newman and Scott Saunders unpack the brand psychology and consumer perception shifts that happen when beloved, independent brands get scooped up by legacy conglomerates.
In this episode, sip on:
• Why these indie brands won hearts before they got bought.
• The potential brand trust fallout when authenticity gets absorbed by corporate giants.
• The fast food brand that owned 90% of Chipotle
• Reilly's economic theory on why perception trumps position.
• How consumer perception shifts post-acquisition—and why that matters.
• Whether legacy brands are gaining relevance or unknowingly eroding it.
• What small businesses and emerging brands can learn from these moves.
This episode is a must-listen for brand builders, marketers, and business owners navigating growth, scale, and authenticity in a rapidly evolving market.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6
Related Top Episodes:
>> Transactions Kill Relationships
>> Rebranding Rebrand: Jaguar Rebrand and More
>> Theater of Brand: Story, Script, Performance
About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebranding should shift perceptions, elevate positioning, and create undeniable clarity in the market.
What's the future of business? Does your business even have a future?
Brand News: Hooters Rebrand to Family Fun Entertainment?!
>>Get the Award-Winning Book(Brandy): BrandyBook.us
Every business desires to stay alive, but how does a business last years or even decades? In this episode of Brandy, hosts Reilly Newman and Scott Saunders discuss their philosophy on how brand transform businesses from transactions to Lifetime Value(LTV) — they explore the benefits this brings to small businesses and the power of focusing on LTV.
On this episode of Brandy, sip on:
✅ Hooters bankruptcy and rebrand to family fun entertainment?
✅ What Seinfeld's George Costanza teaches us about consumer psychology.
✅ How your business can create Lifetime Value
✅ The cost of acquiring new customers is killing your business
✅ Why your business shouldn't be stuck on just transactions
✅ How to create great brand experiences
✅ How your business can use experiences to develop deeper relationships with your audience
✅ The psychology your brand can leverage to become top of mind for your audience
If you want a healthy business that will have a future for years to come, this episode of Brandy will get you excited and fuel your business to grow in today's markets.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6
Related Top Episodes:
>> Transactions Kill Relationships
>> Rebranding Rebrand: Jaguar Rebrand and More
>> Theater of Brand: Story, Script, Performance
About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebranding should shift perceptions, elevate positioning, and create undeniable clarity in the market.
In a world of nonstop shouting for attention, is your brand standing out?
>>Get the Award-Winning Book(Brandy): BrandyBook.us
Are you tired of chasing the latest trend and shouting just to be barely noticed? Markets drown out businesses by constantly shouting for attention with ads, influencers, sales, and more, but how does a brand stand out? In this episode of Brandy, hosts Reilly Newman and Scott Saunders discuss how they see the opportunity for businesses not to shout but whisper.
They explain how a great brand can engage its audience by "whispering" not just for attention, but to create genuine interest that drives business results.
On this episode of Brandy, sip on:
✅ What whispering means for your brand
✅ The way your business is shouting
✅ Lifetime Value(LTV) is the future of business
✅ How performance marketing is failing brands
✅ Why shouting is hurting brands in the long run
✅ The secret nuances to engage your audience without shouting
If you're tired of constantly having to keep up with the latest trends and shouting just to be noticed, this episode of Brandy will give you the insight and tools you need to succeed.
📢 Subscribe to Brandy for expert insights on branding, marketing, and business growth!
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6
Related Top Episodes:
>> Transactions Kill Relationships
>> Rebranding Rebrand: Jaguar Rebrand and More
>> Theater of Brand: Story, Script, Performance
About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebranding should shift perceptions, elevate positioning, and create undeniable clarity in the market.
Does your brand have Pricing Power?
>>Get the Award-Winning Book(Brandy): BrandyBook.us
Why do some brands charge a premium while others race to the bottom on price? In this episode of Brandy, hosts Reilly Newman and Scott Saunders dive into the magic of pricing power—the secret weapon that lets brands raise prices without losing customers.
On this episode of Brandy, sip on:
✅ What pricing power is (and why it matters)
✅ The psychology of pricing
✅ 5 Key ways to leverage pricing power with your brand✅ How a strong brand transforms perception and value✅ Real-world brands that charge more—and make customers want to pay it✅ How to escape the price war trap and build a high-value brand
If you’ve ever wondered why people pay extra for Apple, Starbucks, or Tesla—and how your brand can do the same—this episode is for you. Listen now and unlock the pricing power your brand deserves!
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6
📢 Subscribe to Brandy for expert insights on branding, marketing, and business growth!
Related Top Episodes:
>> Transactions Kill Relationships
>> Rebranding Rebrand: Jaguar Rebrand and More
>> Theater of Brand: Story, Script, Performance
About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebranding should shift perceptions, elevate positioning, and create undeniable clarity in the market.
From the publisher's feed