Brandy

By Motif Brands

Top 3% Podcast. Brandy features candid brand and marketing conversations over cocktails with Reilly Newman and Scott Saunders, the rebranding experts behind the award-winning brand transformation stud... more

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FAQs about Brandy:

How many episodes does Brandy have?

The podcast currently has 119 episodes available.

Brandy episodes:

November 27, 2024Brandsgiving: Nostalgia and Why Iconic Brands Thrive or Fade
This Thanksgiving, dive into the brands that have become as iconic as the holiday itself.
>> Get The Award-Winning Book(Brandy): Amazon
Join Brandy hosts Reilly Newman and Scott Saunders as they reflect on classic brands associated with Thanksgiving—like Sears, Campbell’s, Macy’s, and Butterball—and uncover why some have stayed strong while others have vanished.
The power of nostalgia in branding and why it keeps certain brands alive

What killed Sears

What nostalgia means for your business

Thanksgiving brands and their history

Lessons from brands that innovated their way to relevance—and those that failed to adapt

How to build a brand that can stand the test of time

Insights into making your brand part of customers’ seasonal traditions
Tune in to learn how to apply these lessons from Thanksgiving’s most memorable brands to strengthen your brand’s longevity and connection with customers.
About Motif Brands: MotifBrands.com
...more
37min
November 20, 2024Rebranding Rebrand: Jaguar, Nicolas Cage, and Thermodynamics of Brand
What do Jaguar, Nicolas Cage, and Thermodynamics
have in common? Rebranding...
What does that mean for you and your business?
>> Get the Award-Winning Book(Brandy): Amazon
In this episode of Brandy, rebrand experts Reilly Newman and Scott Saunders break down what a real rebrand truly entails and bust the myths that many businesses have about rebranding. Drawing unexpected connections—from Crocs to Nicolas Cage, Lego to thermodynamics—this conversation will challenge everything you thought you knew about brand transformation.
Tune in to explore:
The fundamental difference between a true rebrand and superficial updates
Why rebranding goes deeper than aesthetics—it’s about strategy and identity
What brands like Crocs and Lego teach us about reinvention
How thermodynamics applies to the life cycle of a brand
How brand is perception and what that means for you
Why perception is like energy
Reilly and Scott's opinion on the new Jaguar Rebrand (yikes)
Practical tips for businesses considering a rebrand
If you’re ready to rethink the way you approach rebranding, this episode is a must-listen for business owners and marketers alike. Discover the transformative power of a real rebrand and what it can mean for your business. Cheers!
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
⁠>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6⁠
About Motif: MotifBrands.com
...more
28min
November 12, 2024Bad Apple: What Rotten AI Advertising Means For Apple's Brand
A $3T global brand like Apple can make marketing mistakes too....
In a world where AI is reshaping industries, branding it effectively can make all the difference. Join hosts Reilly Newman and Scott Saunders on Brandy as they dig into Apple’s latest campaign focused on "Apple Intelligence"—and why it is missing the mark. As Apple users and advocates, they share their expert opinions on why Apple made a marketing mistake.
Where and why Apple messed up

Is this the new Apple brand?

The power and challenges of branding AI in a relatable way

How Apple sees its customers compared to the Apple legacy

Why “Apple Intelligence” ads could undervalue the AI message

How brands can frame advanced tech to better connect with audiences

Insights into positioning innovation without alienating customers

Tips to marketing in a compelling, accessible way
After all, it takes a few bad apples to spoil a bunch....
Listen now to explore how even the biggest brands can stumble with tech messaging—and learn how to get it right for your business.
...more
19min
November 06, 2024Shot Glass: Your Brand's Not About You
Are YOU the problem with your brand?
On this Brandy special, rebrand experts Reilly Newman and Scott Saunders share a quick "shot" about a major pitfall businesses fall into with their brands.
How you can avoid these branding mistakes

How to spot them in your business

Why they hurt your business

How you can remedy them and grow your brand
>>Get The Book(Brandy): BrandyBook.us
Learn how to build a brand, grow a brand, and sustain a brand as a small business in a rapid world of marketing and business.
This short episode is the start of the new Brandy series "Shot Glass" which covers brand marketing topics in shortened lengths to help your business grow and thrive.
Meet Motif: MotifBrands.com
...more
12min
October 30, 2024Monster Brands: Is Your Business Becoming a Beast?
Could your brand be turning into a monster without you realizing it?
>> Get The Book(Brandy): BrandyBook.us
In this Halloween-inspired episode of Brandy, hosts Reilly Newman and Scott Saunders compare classic creatures—zombies, vampires, werewolves, and Frankenstein’s monster—to different types of “monster brands.” This playful yet insightful discussion helps business owners and marketers identify if their brand is on a dangerous path of marketing monsters.
Tune in to discover:
What makes a brand a "zombie," "vampire," "werewolf," or "Frankenstein"

How to recognize the warning signs of a monster brand

The impact of unchecked growth, stale identity, or disconnected values

Is your business a vampire of profits?

Is your brand identity and logo a Frankenstein?
Real-world examples of monster brands

Steps to recalibrate your brand and avoid turning into a beast
Listen now to determine if your business is evolving into a monster—and how to reign it in before it’s too late.
About Motif: MotifBrands.com
...more
25min
October 24, 2024Rebrand Reappraisal: Change Perception, Drive Growth
A rebrand can make your audience see your business in a whole new light to drive real growth. It also has a secret power to increase value...
>> Get The Book(Brandy): BrandyBook.us
In this episode of Brandy, rebranding experts Reilly Newman and Scott Saunders explore how rebrands can reset perceptions and reenergize your brand. Rebrands not only improve your appeal but trigger a special opportunity for your business. On this round of Brandy enjoy sipping on:
How rebranding shifts customer mindsets and perceptions

The secret power of rebranding

The neuroscience behind rebrands

Knowing when to rebrand
Why timing and strategy are essential for a successful rebrand

The psychological triggers that make people reassess your brand

Our thoughts on Mountain Dew's rebrand

Case studies of businesses that unlocked growth through rebranding

How Pepsi lost $60M with a rebrand flop

Mailchimp's rebrand with some monkey business

Actionable insights to plan a rebrand that resonates with your audience
Listen now to discover how a thoughtful rebrand can reposition your business, strengthen customer connections, and spark new opportunities for growth. Cheers!
As always, this episode of Brandy is ad-free and on the house. If you enjoy Brandy, we appreciate your support by leaving a review and sharing this with a friend who would enjoy Brandy.
• About Motif Brands: MotifBrands.com
• Rebrand a 115-year-old company? Here's how: LINK
...more
34min
October 17, 2024Salience of the Brands: How to Stay Top of Mind and Drive Business Growth
Want your brand to be the first thing customers think of when it matters most? It’s all about salience.
>> Get The Book(Brandy): BrandyBook.us
Join hosts Reilly Newman and Scott Saunders on Brandy as they explore the concept of brand salience and how it influences consumer behavior and purchase decisions. This episode is for those looking to sharpen their brand strategy and marketing.
What brand salience is and why it matters for business growth

Attention vs salience

How salience differs from awareness

The science behind staying top of mind with your audience

Real-world examples of brands leveraging salience for market dominance

McDonald's Dollar Menu and salience

Taco Bell's new "Name Your Price" strategy

Actionable strategies to make your brand more salient across customer touchpoints and marketing
Tune in now to learn how to use salience to capture attention, boost recognition, and grow your business. Don't just build awareness—make your brand unforgettable. Cheers!
>> Meet Motif: MotifBrands.com
>> Reilly's Thoughts on the Future of Personalization: Thunq.co
...more
23min
October 09, 2024Top-Shelf Typography: How Fonts Shape Your Brand and Marketing
Discover the hidden power of typography and how it influences your brand’s perception.
Join hosts Reilly Newman and Scott Saunders on Brandy as they dive into the importance of typography in branding and marketing. Business owners, marketers, and designers will learn how the right fonts can elevate their brand and make a lasting impact. In this episode, you’ll explore:
How typography shapes your brand’s identity and message

The psychology behind fonts and their influence on consumer perceptions

Technical classification of fonts

Choosing the right typefaces to align with your brand’s values

Real-life examples of brands using typography effectively

Practical tips for integrating strong typography into your marketing
Tune in now to learn how typography can enhance your brand's appeal and strengthen your marketing efforts.
...more
35min
October 02, 2024Think Like Your Audience: Perspectives for Brand Success
Discover why brands are personal, and how understanding your buyer’s mindset is key to growing your business.
Join hosts Reilly Newman and Scott Saunders on Brandy as they discuss the subjective nature of branding and why business owners and marketers must adopt their audience’s point of view for success. In this episode, you’ll learn:
How personal perception shapes a brand’s success

The importance of seeing your brand through your customers’ eyes

Why shifting to a buyer-centric mindset drives better brand engagement

Examples of businesses that have successfully adapted to customer perspectives

Actionable steps to align your brand with the needs and desires of your audience
Transform the way you think about your brand and start driving growth through a customer-focused approach.
The Brandy Book: BrandyBook.us (5-stars on Amazon!)
About Reilly and Scott: MotifBrands.com
...more
35min
September 25, 2024The Power of Desire: How Brands Drive Demand and Shape Markets
Uncover how desire fuels brand demand and drives business success.
Join hosts Reilly Newman and Scott Saunders on Brandy as they explore the relationship between desire and brand demand, breaking down the basic economic principles of supply and demand. Beyond basic economics, you'll hear how your brand can use desire to expand your audience, increase profitability, or even address a new market. In this episode, you'll sip on:
How brands create and sustain desire

How your business can address market desire

The role of psychology in desire

Why understanding supply and demand dynamics can help you think outside the box

Examples of successful brands leveraging desire to control market perception

Practical strategies for creating desire through branding and marketing

How brand helps your business absorb demand in a market
Tune in now to learn how to harness the power of desire, influence demand, and drive sustainable business growth with your brand. Cheers!
Get the Brandy Book on Amazon: BrandyBook.us
About Motif Brands: MotifBrands.com
...more
32min

FAQs about Brandy:

How many episodes does Brandy have?

The podcast currently has 119 episodes available.