Brandy

By Motif Brands

Top 3% Podcast. Brandy features candid brand and marketing conversations over cocktails with Reilly Newman and Scott Saunders, the rebranding experts behind the award-winning brand transformation stud... more

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FAQs about Brandy:

How many episodes does Brandy have?

The podcast currently has 119 episodes available.

Brandy episodes:

February 19, 2025In-N-Out’s Secret Recipe: The Power of No
In-N-Out is a great brand, but why? Learn how this burger empire has built an amazing brand by saying 'No'
⁠⁠⁠>>Get the Award-Winning Book(Brandy): https://a.co/d/5GMUCDj⁠
In this episode of Brandy, Reilly and Scott bite into how In-N-Out’s bold strategy of saying “no” helped create one of the most iconic brands. While competitors expanded menus and chased trends, In-N-Out stayed true to its core—and built an unshakable fan base in the process.
Listen to explore:

The power of simplicity and how it builds customer trust.

Why staying focused on your brand’s strengths is a winning strategy.

How small businesses can use strategic restraint to stand out in a crowded market.

Why In-N-Out crosses their palm trees

Where to say 'no' in your brand
Discover how narrowing your focus could be the key to creating long-lasting brand loyalty and identity.
Sip on this episode of Brandy, ad-free and on the house, then apply what you learn to your business to elevate your brand and marketing.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
⁠>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6⁠
Related Top Episodes:
>> Transactions Kill Relationships
⁠⁠⁠⁠⁠⁠>> Rebranding Rebrand: Jaguar Rebrand and More⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠>> Theater of Brand: Story, Script, Performance⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠About Motif Brands: MotifBrands.com
...more
22min
February 11, 2025Super Bowl or Super Dull? What Your Brand Can Learn from Big-Game Ads
You might not have $8 Million to spend on a 30-second ad, but what can your business learn from these big-game ads?
⁠⁠>>Get the Award-Winning Book(Brandy): https://a.co/d/5GMUCDj⁠
Some Super Bowl ads score big, while others fumble—why? In this episode ofBrandy, Reilly and Scott break down the hits and misses from this year’s Super Bowl commercials and what every business can learn from them.
Start listening and dive into:
What makes a Super Bowl adtruly effective (hint: it’s more than just a big budget).
Why some brands drop the ball on storytelling and audience connection.
Key takeaways small businesses can apply to their own marketing, no million-dollar ad spot required.
The humble product brand that caught Reilly and Scott's attention with their Super Bowl ad
Start sippin on this episode of Brandy, ad-free and on the house then apply what you learn to your business to elevate your brand and marketing.
Related Top Episodes:
⁠⁠⁠⁠⁠>> Ep.38 Rebranding Rebrand: Jaguar Rebrand and More⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠>> Ep. 42 Brand New Year: Resolutions for a Healthier Brand and Business⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠>> Ep. 14 Theater of Brand: Story, Script, Performance⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠About Motif Brands: MotifBrands.com
...more
32min
February 05, 2025Transactions Kill Relationships: What a Cup of Coffee Teaches Us About Brand Experience and Expectations
Brand News: Blockbuster's New Life and New
"The Top Off" — Are your business transactions killing your customer relationships? What does a simple coffee refill say about brand experience?
⁠⁠>>Get the Award-Winning Book(Brandy): https://a.co/d/5GMUCDj
In this episode of Brandy, Reilly Newman shares a personal story about a morning coffee run that left a lasting impression—and not in a good way. Reilly and Scott then explore the importance of brand experience and how the offering of a business has expectations that vary per audience and their personal perspective.
Distilling down how small, everyday moments shape customer expectations and how brands can:
Deliver on (or exceed) customer expectations to build loyalty.

Avoid brand missteps that create frustration and lost trust.

Recognize the hidden opportunities to strengthen brand experience.

Also, hear how Scott paid $2 for ketchup

The difference between business and brand

Your business transactions are killing your customer relationships.

Also why Reilly thinks the soda fountain should be liberated for all.
A great brand isn’t just about the big picture—it’s about the small details that define every customer interaction because this is where the relationship is cultivated. Tune in to learn how to create a seamless, memorable brand experience that keeps people coming back!
Related Top Episodes:
⁠⁠⁠⁠>> Ep.38 Rebranding Rebrand: Jaguar Rebrand and More⁠⁠⁠⁠
⁠⁠⁠⁠>> Ep. 42 Brand New Year: Resolutions for a Healthier Brand and Business⁠⁠⁠⁠
⁠⁠⁠⁠>> Ep. 14 Theater of Brand: Story, Script, Performance⁠⁠⁠⁠
⁠⁠⁠⁠About Motif Brands: MotifBrands.com
...more
25min
January 30, 2025Shot Glass: 20 Years of Netflix and Why Customers Stay—or Walk Away
Brand News: DeepSeek vs Nvidia - $600 Billion Loss
How to respect your long-term customers and gain more
⁠>>Get the Award-Winning Book(Brandy): https://a.co/d/5GMUCDj
Want customers who stick around for the long haul? In this episode of Brandy, hosts Reilly Newman and Scott Saunders break down the psychology of brand loyalty and why true customer retention is built through experience—not just products or services. Scott shares his 20-year customer loyalty with Netflix and the big surprise he received from the brand.
In this Brandy episode, you’ll sip on:
What does trust have to do with AI and DeepSeek vs Nvidia?

Why loyalty isn’t about transactions—it’s about relationships.

How brands like Netflix risk losing customers by neglecting appreciation.

How top brands create emotional connections that keep customers coming back.

The role of consistency, surprise, and personalization in brand experience.

Proven strategies to boost member and subscriber retention.
Related Top Episodes:
⁠⁠⁠>> Ep.38 Rebranding Rebrand: Jaguar Rebrand and More⁠⁠⁠
⁠⁠⁠>> Ep. 42 Brand New Year: Resolutions for a Healthier Brand and Business⁠⁠⁠
⁠⁠⁠>> Ep. 14 Theater of Brand: Story, Script, Performance⁠⁠⁠
⁠⁠⁠About Motif Brands: MotifBrands.com
...more
16min
January 23, 2025Trophy Business vs Trophy Brand: From Ego to Excellence
Are you building a business to show off or a brand to stand out?
>>Get the Award-Winning Book(Brandy): https://a.co/d/5GMUCDj
In this episode of Brandy, hosts Reilly Newman and Scott Saunders explore why some businesses stay stuck as “trophy businesses” — focused on ego and surface-level achievements — while others evolve into truly iconic, “trophy-worthy” brands.
Why businesses driven by ego struggle to connect with their audience.

The essential elements of a clear brand direction and strategy.

How to use customer-focused decisions to strengthen your brand.

Real-world examples of businesses that aren't great brands since they are hollow.

From social media influencers to small business owners, what is a trophy business?
Whether you're a small business owner or marketer, this episode provides practical insights on how to align your business with its audience, avoid stagnation, and build a brand that earns recognition for the right reasons.
Don’t just listen — transform. Cheers!
Related Top Episodes:
⁠⁠>> Ep.38 Rebranding Rebrand: Jaguar Rebrand and More⁠⁠
⁠⁠>> Ep. 42 Brand New Year: Resolutions for a Healthier Brand and Business⁠⁠
⁠⁠>> Ep. 14 Theater of Brand: Story, Script, Performance⁠⁠
⁠⁠About Motif Brands: MotifBrands.com
...more
22min
January 15, 2025Shot Glass: Domino’s Slice of Genius, UGG gets Ugly with Rebrand Lawsuit
What do pizza and Ubisoft’s Assassin’s Creed have in common?
Did you know there are two UGG brands? Which uggs do you have?
>> Get the Award-Winning Book (Brandy): Amazon
Along with the news of the UGG rebrand this Brandy Shot also covers a genius brand move by Domino’s Pizza that turned heads on social media. In this episode of Brandy, Reilly Newman and Scott Saunders dive into how Domino’s creatively leveraged a beloved video game franchise to captivate audiences and boost brand engagement.
Discover the lessons your business can learn from this campaign, including:
How unexpected associations can make your brand stand out.

The art of aligning with your audience’s passions to create meaningful connections.

Why creativity and cultural relevance are vital for marketing success.

Practical takeaways to apply to your own brand’s strategy.
Listen in to uncover the branding magic behind this brilliant move and how you can infuse similar creativity into your marketing. Cheers!
Related Top Episodes:
⁠>> Ep.38 Rebranding Rebrand: Jaguar Rebrand and More⁠
⁠>> Ep. 42 Brand New Year: Resolutions for a Healthier Brand and Business⁠
⁠>> Ep. 14 Theater of Brand: Story, Script, Performance⁠
⁠About Motif Brands: MotifBrands.com
...more
17min
January 07, 2025Small Town Brand: The Human Touch for 2025 and Beyond
Want a better business and brand in 2025? Have a "small town brand mentality."
>>Get the Award-Winning Book(Brandy): Amazon
As technology and AI continue to drive efficiencies, businesses risk losing more of the human element that makes brands truly memorable. In this episode of Brandy, Reilly Newman and Scott Saunders introduce the concept of a "small town mentality" for brands—creating exceptional customer experiences by focusing on empathy, relationships, and community.
Learn why this approach is more than nostalgia—it’s a strategic advantage in 2025 and beyond. Reilly and Scott discuss:
Why treating customers like neighbors, not transactions, sets your brand apart.

The human-to-human connection as a cornerstone of brand loyalty.

How brands can counterbalance technology’s efficiency with emotional resonance.

Real-world examples of businesses thriving with this mindset.

How you can apply this to your business today.
Get ready to reimagine your brand’s customer experience with timeless values and a forward-thinking approach.
Related Top Episodes:
>> Ep.38 Rebranding Rebrand: Jaguar Rebrand and More
>> Ep. 42 Brand New Year: Resolutions for a Healthier Brand and Business
>> Ep. 14 Theater of Brand: Story, Script, Performance
About Motif Brands: MotifBrands.com
...more
24min
December 18, 2024Brand New Year: Resolutions for a Healthier Brand and Business
Do you want a healthier business in 2025?
>>Get the Award-Winning Book(Brandy): Amazon
What’s your resolution for the new year? For your business, it should be building a healthier brand and business. In this episode of Brandy, Reilly Newman and Scott Saunders dive into the concept of brand health and the "brand health vitals" to check on. Learn how these vitals can transform your business in the new year!
They introduce four key metrics every business should track for a stronger, more effective brand:
(05:44) - Eyesight: Does your brand have clarity?

Learn the benefits of brand clarity for your business and audience.

(10:34) - Hearing: Are you truly listening to your audience?

Has Starbucks and Adobe stopped listening to their audiences?

(17:22) - Mobility: How adaptable is your brand in a changing market?

Don't let rigidity be the demise of your business.

(25:34) - Pulse: Do you have a pulse on your market and related industries?

Maintain a longterm outlook and learner's mindset to grow.

Learn how these elements impact your brand’s holistic health and intertwine to drive marketing effectiveness and business growth. Start sipping on Brandy and get inspired to rebrand and refresh for a successful new year.
Related Top Episodes:
>> Ep.38 Rebranding Rebrand: Jaguar Rebrand and More
>> Ep. 34 Rebrand Reappraisal: Change Perception and Grow
>> Ep. 14 Theater of Brand: Story, Script, Performance

About Motif Brands: MotifBrands.com
...more
34min
December 11, 2024Brand Forecasting: How Psychology Shapes Purchase Decisions
Did you know your audience’s brain is always predicting multiple futures?
>>Get the Award-Winning Book(Brandy): Amazon
This natural prediction process is what our hosts call Brand Forecasting, where your brand is constantly evaluated by the human brain's predictive system to avoid risk and ensure satisfaction.
In this episode of Brandy, Reilly Newman and Scott Saunders dive into the fascinating psychology behind how people make decisions about brands. Drawing from real-world examples and actionable insights, they explain how your business can leverage the brain’s predictive wiring to build trust, reduce uncertainty, and influence purchase decisions.
Start sipping on Brandy to discover:
The science of how the brain forecasts future outcomes to make safe choices

Why your brand is subject to this predictive process and what it means for marketing

Real-world examples of brands using forecasting psychology effectively

Dyson's leap from vacuums to audio

Practical strategies for positioning your brand as the “safe” and “right” choice

How to apply these insights to grow your business and influence buyer behavior
If you want your brand to become the one your audience’s brain predicts as the best option, this episode is for you. Listen now to gain a psychological edge in the marketplace! Cheers!
About Motif Brands: MotifBrands.com
Award-Winning Brandy Book: BrandyBook.us
+ + + + + + +
Dyson OnTrac Headphones Example: Dyson.com
Read Brand Forecasting Article: LINK
...more
25min
December 04, 2024Shot Glass: Mariah Carey's Holiday Hit Marketing Lessons for Your Brand
What can Mariah Carey’s All I Want for Christmas Is You teach us about branding?
>>Get the Award-Winning Book(Brandy): Amazon
In this Brandy episode, Reilly Newman and Scott Saunders break down how Mariah’s iconic Christmas single illustrates the power of specializing and owning a niche. From capturing a specific holiday moment to resonating deeply with a particular audience, Mariah’s success is a masterclass in focused branding to the tune of millions of dollars every year.
How much Mariah Carey makes per year from this one song

The power of carving out a niche and becoming synonymous with a moment

How Mariah’s song became a holiday tradition, year after year

The strategy behind focusing on a specific audience and situation in the market

Why trying to appeal to everyone can hold your brand back

Learn what Scott's favorite eggnog is...
Practical takeaways for how your business can dominate a niche
Learn how Mariah’s holiday song can inspire your own brand’s strategy, showing how to thrive by focusing on the right audience and specific market moment.
Cheers!
About Motif Brands: motifbrands.com
...more
19min

FAQs about Brandy:

How many episodes does Brandy have?

The podcast currently has 119 episodes available.