Ken tells great stories, and he’s around books all day, so people sometimes ask him, “Why don’t you write a book of your own?” It’s a nice idea, but, unfortunately, being good at selling books doesn’t necessarily translate to being good at writing them. Jordan, on the other hand, has just published a memoir: ON-AIR: My 50-Year Love Affair with Radio, which he wrote with the help of an editor friend (learn more about Jordan’s book here: https://www.jordanrich.com/book.shtml).

Today we’ll talk about the mysteries and difficulties of the writing process, how hard it is to stay focused when writing feels like a chore, and why the funniest story in the world can come out so flat when you put it down on the page. Think of this episode as Ken’s séance for ghostwriters: Are you out there? Can you hear us trying to summon you?