When people think sun destinations, Morocco is not likely a place that comes to mind. Unless it’s deserts, camels and sunsets (which are well worth experiencing. A sunrise in Merzouga Desert is incomparable). 

But Morocco is in fact becoming a beach destination to rival the Cancuns and Cannes of the world. 

You’ll see what we mean when you watch this episode!

The best part about it? Solid infrastructure and luxury standards, but without the massive crowds. These are some of the best beaches in the world, with miles of open sand and warm water. The surf is impressive enough to attract international surfing competitions. 

But you won’t be jostling for lounge chairs at 7 am, or fighting through crowds to stake out a small patch on the beach. 

What you will find are five star resorts with top notch service and stunning food, all in walking distance. 

These are some of the great pitches you can make to your clients, friends or family: anyone who you want to convince to go to Morocco. The time is now! Be one of the first to say, “I was there before it was discovered by the rest of the world!”

Destinations Morocco helps you put together smart, intuitive itineraries that suit your clients needs and priorities. Visit us at http://destinationsmorocco.com/ to learn more, and book a free discovery call.

Learn more about Azdean and Destination Morocco.

Azdean had the pleasure earlier this summer of chatting with Cat Caldwell Myers, host of the Adventure Paradox podcast, a show that empowers motherhood through adventure, building relationships and being in the moment. 

We love having the opportunity to introduce people to Morocco, to fill in some of the gaps in information, to inspire their curiosity and learn more about the country, and ultimately: to visit.

Cat was a great example of this, someone who blends outdoor adventure with entrepreneurship, women's empowerment, podcasting and travel. And she loves working with horses: Cat is a riding instructor, wrangler and coach who shows people how to integrate the outdoor adventure and ranch lifestyle into their lives.

Most notably, earlier this year Cat did a TEDx talk on this subject, which we've linked to below, along with her website, podcast and more.

And so it was super exciting to have the chance to link her various passions back to Morocco, a place where Cat and her followers can find more opportunities for adventure, push their limits and discover new cultures.

Which made us realize, this is a powerful message for our listeners here too, so we're happy to share the conversation with you, here on the Destination Morocco podcast.

Learn more about Cat and The Adventure Paradox podcast:

Cat Caldwell Myers helps women own their voice, embrace their bodies, and express themselves through taking one adventure at a time. Cat is a Horse Adventure Coach who teaches healthy lifestyles with animals through podcasting. Her podcast, The Adventure Paradox, is  in the top 3% of all podcasts. She lives near Jackson Hole, WY.

Website:
www.theadventureparadox.com

Social Media Links:

• Personal Instagram: @catcaldwellmyers
• The Adventure Paradox Instagram:  @theadventureparadox
• Facebook: The Adventure Paradox

Discover the Podcast:

• The Adventure Paradox Podcast

Book Link:
The Adventure Paradox: How to Haul it All, Go Big and Go Home - Available Here

👉 Go here to HEAR the Tedx talk!

✨ Order Wings of Purpose — now available on Amazon

🔥 Ever thought about how you can incorporate your love of horses into your work as a mom, coach, teacher, facilitator or business owner? Now is the time to take your understanding to the next level with our Horse Adventure Coaching Certification. ($833 SAVINGS THIS SUMMER ONLY!!!) 👉 Get certified now! 

• https://www.theadventureparadox.com/certification

Learn more about Azdean and Destination Morocco.

Why is Morocco becoming an easier, more profitable destination for travel advisors to sell right now? 

Today Azdean is speaking to travel agents and advisors directly, especially those who are new to Morocco, or have only sent a client or two, focusing on the hard numbers, the latest improvements and the momentum that keeps building for tourism in Morocco.

We look at different client types, activities, best seasons to travel, booking windows and time frames, and the incredible diversity that makes Morocco such a compelling destination.

There's something for everyone in Morocco, and that's not just a slogan: from fast-paced adventure activities to cultural and educational opportunities, cooking classes, walking tours, desert camping, luxury accommodation, unique food and wonderfully welcoming people. 

And in 2026 and beyond, tourism infrastructure and facilities are already that much better. Imagine by 2030, when Morocco co-hosts the World Cup, what it will look like then. The time to get in the game is now, when Morocco is already Africa's top tourism destination (nearly 20 million tourists in 2025), so that when it gets really busy, you'll be an experienced, confident supplier.

Morocco is accessible, profitable, and trending right now: Azdean and Destination Morocco support travel advisors with training, itineraries, marketing materials, images and videos, and most of all, encouragement and enthusiasm, to help you bring more people to this amazing country.

You can also watch the video version of this episode on our YouTube channel here:
 
"Morocco: Not Someday. Right Now!"

Learn more about Azdean and Destination Morocco.

You've done the research, asked around, made some calls and booked the trip. It's happening! You're going to Morocco!

Okay - what happens next?

Today our focus is on the steps to complete after you've reserved the trip, and can shift into preparation mode. What to expect, what to plan, who to talk to and important things to prepare.

Azdean and podcast producer Ted cover topics such as travel documentation, safety measures, special accommodation considerations like access and mobility, health and medication, understanding tour inclusions, dietary restrictions, insurance essentials, and how to make changes to bookings. 

We want to emphasize the importance of thorough preparation to ensure a smooth and enjoyable travel experience, especially when it's still a few months out from your trip (having booked well ahead of time, of course!) Don't be caught out by last-minute tasks that could have become more expensive, or worse, may no longer be possible.

Booking the trip is the main thing, but like any substantial vacation, there are particular tasks related to that destination. The good news is that Morocco is modern, accessible and accommodating, with a fast-growing tourism industry. This means that a lot of the regular concerns and requirements of travellers are becoming much more familiar.

But Destination Morocco is your best partner to ensure everything goes smoothly, that you have support before and during your trip, and that you can focus on enjoying this amazing experience. Whether an independent traveller or a travel agent, we're here to guide you from purchase to departure and beyond!

You can also watch the video version of this episode on our YouTube channel here:
 
"What to Prepare After you Book Your Trip"

Learn more about Azdean and Destination Morocco.

It can be hard to get a clear picture, so our episode today is here to help: "How much do things cost in Morocco?"

As much as there's the standard answer, "It depends," we go a little deeper than that and try to frame costs around certain standards and levels of service. Whether that means different types of accommodation, the cost of meals at sit-down restaurants, do desert camps vary greatly in price, how much are activities such as a Hot Air Balloon ride, and lots more.

There are a couple of possible yet unrelated preconceptions about Morocco that we should address. For one, folks might think that Morocco is a budget travel destination akin to Thailand or El Salvador, where your dollar goes very far, decent accommodation is well under $100/night, and an amazing meal costs $5.

Well, that's not the case in Morocco, our costs aren't quite that low! 

Secondly, costs in Morocco might simply seem unknown, with no real frame of reference. Maybe it's expensive, maybe it's not, how can you know, and what can you relate it to? And when you see the cost of something, are you getting the appropriate value for that cost?

Morocco generally speaking fits in somewhere between the costs of Western Europe and Eastern Europe. Not quite as expensive as France or the UK, but not as inexpensive as maybe Albania or Poland. Similar prices to what we often see in North America, but also very good, and certainly unique value, whether it's in our distinct accommodation (riads) or our one-of-a-kind cuisine.

So our goal here today is to help give you a frame of reference and ease the sticker shock that might come otherwise. And to therefore help you plan better, know what questions to ask and make an educated decision on budgeting for your trip!

You can also watch the video version of this episode on our YouTube channel here:
 
"Typical Travel Costs in Morocco"

Learn more about Azdean and Destination Morocco.

Nestled in the High Atlas mountains northeast of Marrakech is the Bin el-Ouidane reservoir, one of the largest lakes in Morocco.

Surrounded by foothills, ravines and gorges, waterfalls and snowy peaks, this is one of the most visually stunning yet accessible areas in the country, with easy hiking trails and water activities.

You might think therefore that it's a prominent stop on Morocco's tourist path, but it's not. Yet.

Although well-located between Marrakech and Casablanca, it does represent a three hour detour. As highways and infrastructure continue to be upgraded, that will change. In the meantime, if you want luxury and comfort combined with a nature escape that combines lakes and mountains, before the crowds arrive, this is the place to go.

Azdean and family stayed for one night at the Widiane Luxury Hotel and Spa. Built on a hillside overlooking the lake, with access to the water, the resort is one of the most impressive places to stay, not just at the lake but in all of Morocco.

A combination of relaxing getaway and multitude of adventure activities, when you're ready to get out of the busy cities and discover amazing hiking, watersports, spas and hammams, 5 star food and accommodation, and most of all tremendous service, this is the place.

Azdean sat down with hotel manager Mr. Nabil to talk about this stunning part of the country, and how the resort fits in to the environment. Widiane places a particular emphasis on local: local cuisine, local ingredients (often reinterpretations of international cuisine), local artisans and local staff. This is not a member of a chain of resorts and hotels, it is Moroccan-owned and supported, and a great way to give back to the local economy.

Perhaps because of the distance, and the fact that it is not on the main tourist routes, it is still largely known only to locals and the occasional informed tourist.

You are about to become one of those in-the-know travellers.

You can add a stop here to your tour itinerary, which gives you transport and guided stops along the way. Visit our website to learn more: www.destinationsmorocco.com

You can also watch the video version of this episode on our YouTube channel here:
 
"The Luxury Resort in the High Atlas Mountains"

Learn more about Azdean and Destination Morocco.

Discover the versatile and distinctly Moroccan product of Argan Oil in this episode of Destination Morocco podcast, recorded live at the Zin Cooperative, just outside of Essaouira.

Argan oil can be pressed into both edible or cosmetic use, and our guest Chiadma explains the different methods of production, and how they know which is which.

But we also talk about how to find authentic argan oil, because there are a lot of fake rip offs. Chiadma shares a story of how, before she started working at the co-op, even she succumbed to a too-good-to-be-true sale. Suffice to say, the oil didn't last very long. Good, quality Argan products need a high percentage of oil, and Chiadma explains what to look for.

Discarded shells of the nuts are given to the famous tree-climbing goats, whom you might otherwise see along the highway from Marrakech to Essaouira, climbing trees in search of their own supply!

Argan trees particularly thrive in the dry, Mediterranean-style climate of Essaouira, Agadir and Taroudant (which we described in Episode 86). Which means sourcing your product from that region is a good start, but you still can't assume that it's the real deal. 

The Zin Cooperative, like the rug cooperative we featured in Episode 79, provides much needed employment and community for local women, in a positive and supportive environment. Discover not only quality products, but an enterprise that had a meaningful impact on this rural area.

You can also watch the video version of this episode on our YouTube channel here:
 
"How to Find Authentic Argan Oil in Morocco"

Learn more about Azdean and Destination Morocco.

You can also watch the video version of this episode on our YouTube channel here:
 
"Get the Best of Independent and Group Travel"

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Come to Morocco this year, with our small group tour in November, and experience the best of Morocco in safety, comfort and convenience, while sharing a wonderful experience with new friends!

November 8-15, 2026: we want to bring you to Morocco!

This is no 50-person coach tour that is hustled along from stop to stop, with constant waiting and delays, forced to stay at big hotels instead of intimate riads, and only getting a surface-level experience.

We want to make it as easy as possible for you to experience Morocco for the first time, combining the best of independent and group travel.

For the independent traveller who typically steers clear of group tours, yet is wary of navigating Morocco for the first time, our tour is capped at just 12 people. It won't feel like herding cattle! And you'll have flexibility to still add some activities or free time, as you normally would.

For the traveller who takes group tours and cruises, because of the convenience and price, but wants a more intimate, authentic experience in Morocco, this is a tour that lets you feel like an independent traveller without a corresponding exorbitant cost. 

If you want the pace and flexibility of independent travel, with the safety and companionship of fellow travelers, this tour is your sweet spot.

The maximum size is limited to 12 participants, and the cost is $1995 USD per person, at double occupancy.

No other tour of this size will approach the level of value, comfort and personal attention, for such a low price. 

Build friendships and memories that last a lifetime, have quality time in Morocco while seeing all the famous sights, and even help craft the schedule and activities. Azdean himself, along with a national guide, will be with you throughout the tour to share stories and context for what you're seeing.

Be part of this select group: book a free discovery call with Azdean today, bring your questions, and join us in November for this fantastic tour!

Visit:

https://destinationsmorocco.com/

https://trips.destinationsmorocco.com/Morocco-2026

to learn more!

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Learn more about Azdean and Destination Morocco.

You can also watch the video version of this episode on our YouTube channel here:

"Booking Travel to Morocco? What You Need to Know"

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Whether you're a travel agent fielding questions from your clients, or an independent traveller fielding concerns from family and friends, Morocco's a destination that is still overcoming stereotypes and misconceptions, some of which have been around for decades.

The recent exposure to the country, in particular thanks to big soccer results and events, not to mention hit movies and filming locations, means more people than ever are paying attention. In fact, Morocco for the 2nd year in a row is Africa's most-visited destination: 18 million travellers, or nearly a quarter of all tourists to Africa as a whole, visited Morocco. It took a while, but we finally pulled ahead of Egypt!

So you might think that stereotypes have all but faded away. But ask any travel agent and they'll tell you, they're still getting inquiries like, "Is Morocco still a hippie paradise?" "Do people speak English there?" "Is it legal to drink alcohol?" and, "Are there direct flights, or is it a really hard place to get to?"

Today we go over these and more questions, to help you get prepared and confident in booking your trip. As busy as we've become, it's going to get even busier, with the World Cup itself coming in 4 years, and even more flights and infrastructure on the way. So come and explore the fantastic sights, welcoming culture and distinct cuisine, make Morocco your priority in 2026!

Learn more about Azdean and Destination Morocco.

Azdean visits Kristy Burns' Small Town Travels podcast to talk about how travellers can have a unique, and authentic, local experience in Morocco, on private and small group tours, like the ones offered by Destinations Morocco. 

Travel Small Towns takes the hook of travelling to small towns and integrates it with themes of things to see and do off the beaten path, away from big touristy sites, while exploring the lifestyle of small towns, and more accessible living. The notion of having more time, having more space, outdoor activities, and the feeling of walking down the street, bumping into people you know.

She approached Azdean with the question of whether this exists in Morocco too, and they had an interesting discussion on local travel and travelling with strangers who become friends, and tour operators with local connections that the other big guys don't have.

It's the notion of feeling like a local while you're there, which is exactly what Destination Morocco has promoted since they first started organizing tours with customized itineraries to Morocco.

From riads to cultural experiences, supporting local artisans to having a smaller footprint when you travel, today's episode is catered to those looking for authenticity and genuine connection.

You can find Travel Small Towns podcast on their website:

• https://travelsmalltownspodcast.com/

on Instagram:

• https://www.instagram.com/travelsmalltowns/?hl=en

and listen on Spotify, Apple or wherever you listen to podcasts:

• https://open.spotify.com/show/6fPSa7p2f32VnQwAY67Ekp
• https://podcasts.apple.com/us/podcast/travel-small-towns/id1641806563

Learn more about Azdean and Destination Morocco.