Today we’re talking about one of the simplest, but most crucial, lessons: the importance of being nice. While many imagine the rare book dealer as an unhelpful curmudgeon, Ken believes that, not only is it nice to be nice, it’s also good for business. We’ll talk about times when the shop’s friendliness paid off, inadvertently building relationships with mayors, newspaper editors, and the New England mafia—as well as doormen, secretaries, and restaurant staff. Settle in and get comfortable with this convivial new #brattlecast.