These days, the Brattle is more than a book shop—it’s also a backdrop. In this episode, Ken talks about what happens when someone wants to film here, whether it’s for a hotel promo, a student film, or a Hollywood movie with an actual budget. We’ll cover the questions we ask before saying yes to a project, why it’s usually worth participating, and how the shop has shown up in everything from Instagram stories to Oscar winners. It’s always an honor to be included—and we’re not above appreciating the free advertising.