Brave Agency Bitesize - Digital Marketing News & Industry Trends

Here is Brave Bitesize #106, your 60-second weekly update on all things digital from SEO to PPC, through to Web Design & Development.

Hi, it's time for this week's Brave Bitesize

Content seems to be the buzzword of the century and it covers such a huge range of platforms, mediums and art forms. From podcasts to reviews, content is a currency in marketing that is worth its weight in gold.  

But with all of these new mediums and platforms to post on, why are blogs still so important to marketing and SEO?   Blogging and article writing is a critical element for any online business as it not only helps to keep your audience engaged with relevant, helpful content but it also builds your brand reputation and attracts new prospects.  

The importance of blogging for a business cannot be underestimated. In fact, studies have suggested that out of all the content marketing modes out there, 90% of businesses used blogs to help market their brands within the last 12 months.

But, that's all we have time for this week, see you soon.

Here is Brave Bitesize #105, your 60-second weekly update on all things digital from SEO to PPC, through to Web Design & Development.

Hi there, thanks for joining this week's Brave Bitesize!

Here is Brave Bitesize #104, your 60-second weekly update on all things digital from SEO to PPC, through to Web Design & Development.

With more than a billion people from around the using TikTok to express their creativity, culture and self-expression, it only makes sense that the pressure has been put on the brans to make the platform as safe as possible. 

In response to this, the social giant are doubling down on brand safety with a brand new Inventory Filter. 

This new filter, which is built into the ad set-up process in TikTok Ads Manager, uses machine learning to detect variable concerns within user-uploaded content. This will offer users a more automated censoring process for guideline violations and an improved filter. 

The inventory filter gives advertisers access to three tiers of video inventory; full, standard and limited. 

With improved filtering and protection, advertisers now have more control over where their promotions appear in the app.

Here is Brave Bitesize #103, your 60-second weekly update on all things digital from SEO to PPC, through to Web Design & Development.

Is your target market of the younger generation? Then you might have to forget everything you've learnt about traditional marketing methods. 

According to recent studies, Younger consumers are likely to be one of the hardest groups to market to and are more prone to skipping ads and using ad blockers. 

But what might this mean for brands going forward? 

Well, since there is a widening gap between how marketers and younger audiences perceive advertising, it means that they're having to invest in new ways to target Gen Z audiences.

According to a recent AdReaction study, Gen Z consumers demand more humorous commercials, enjoy co-creating with brands and want to watch videos that are less than 10 seconds long. To reach these users, brands would do best to use humour, rather than celebrities, in their advertising. 

Here is Brave Bitesize #102, your 60-second weekly update on all things digital from SEO to PPC, through to Web Design & Development.

It's no secret that the world of eCommerce is huge. From the immense market size to the endless amount of plugins, choosing the ultimate solution for your online store will never be easy. 

While there is no single platform that will fit the needs of every user perfectly, there are some eCommerce platforms that are great for growing eCom stores.

The two most commonly used platforms are WooCommerce and Magento. and while Magento has been a big player for a long time, it seems that more stores are joining WooCommerce than ever before. 

WooCommerce is a user-friendly and low-cost eCommerce solution and is reported to have significantly less bugs than its long-running competitor. 

Due to the higher prices, a problematic interface and number of bugs being found, many stores are migrating to WooCommerce and other eCommerce alternatives.

Here is Brave Bitesize #101, your 60-second weekly update on all things digital from SEO to PPC, through to Web Design & Development.

As artificial intelligence becomes more sophisticated, digital selling and marketing will have to adapt.   One of the biggest digital industries that are due to be impacted by AI is search engine optimisation.  The SEO industry is always in a state of flux. With Google constantly changing its algorithms, and new technologies showing up all the time. But, since the arrival of RankBrain, an AI system used by Google, the SEO community has been discussing the impact that AI will have on the industry.  The use of AI within SEO helps to ensure less "black hat" SEO Techniques are being used as well as improved spam filters and overall improved UX. This is great news for users and dedicated SEO agencies but it means that brands will have to start investing in long-term best practices instead of quick SEO wins.

Here is Brave Bitesize #100, your 60-second weekly update on all things digital from SEO to PPC, through to Web Design & Development.

Have you noticed your Instagram engagement going down recently? If so, you're not alone. 

The amount of engagement on Instagram among influencers, brands and advertisers has declined steadily over the last few years but the latest update from the social giant could be impacting you even further.

Instagram is expanding on a feature that filters out ‘sensitive’ content, which has the potential to impact the reach for many accounts. The feature enables users to decide how much sensitive content they consider to be acceptable and hence can set up limits in this regard.

But when this feature does come into play, it will greatly affect the reach of some known accounts because the Sensitive Control for Instagram content can vary for everyone. 

For those being affected, creating quality content will be more important and more effective than ever! 

Here is Brave Bitesize #99, your 60-second weekly update on all things digital from SEO to PPC, through to Web Design & Development.

It seems that we're getting more Google updates than ever before. From the end of ETAs to the Google MUM update, the search engine giant is really on a roll. 

At this year's Google Marketing Live 2022 event, there were many takeaways for marketers and advertisers and a lot of announcements that are impacting a lot of digital strategies. 

But what do these upcoming updates include? 

First, we have Performance Max Campaigns that are due to replace Google Smart Shopping. And this isn't the only change being implemented to advertising on Google as advertisers are also going to see Improvements to Responsive Search Ads as well as them now featuring a new Mobile-First Layout. 

Then we have the introduction of Product feeds for a shoppable YouTube experience and an increased amount of YouTube Shorts ads. 

That is just to name a few.

Here is Brave Bitesize #98, your 60-second weekly update on all things digital from SEO to PPC, through to Web Design & Development.

Social commerce is a growing and competitive market. And, in response to this, Snapchat is now doubling down on its commerce features.

Here is Brave Bitesize #97, your 60-second weekly update on all things digital from SEO to PPC, through to Web Design & Development.

Klarna, the revolutionary fintech company which specializes in letting consumers split up the costs of payments without charging interest, is taking yet another step toward changing the future of eCommerce shopping. 

The payment service is launching a virtual-shopping feature which allows retail brands to provide consumers with the ability to connect with sales associates through chat and video calls in order to get advice, product photos, and demos. In other words, eCommerce and conversational marketing are blending together to create a unique experience for all. 

Klarna Virtual Shopping tools are already live today with over 300 brands, which include eCom giants like Levi’s, Hugo Boss and Herman Miller. Slowly, Klarna is transforming online stores into a true omnichannel experience.

By giving consumers greater confidence in their purchasing decision, the service improves performance for merchants while also increasing customer lifetime value.