Brave Agency Bitesize - Digital Marketing News & Industry Trends

Here is Brave Bitesize #96, your 60-second weekly update on all things digital from SEO to PPC, through to Web Design & Development.

Accessibility and inclusivity are paramount to a brand's success. These factors now impact web design, product sales, online engagement and so much more. And while many mainstream brands have been slow to embrace adaptive design, Tommy Hilfiger has stood up to the challenge. 

Five years after the launch of the first adaptive line, Tommy Hilfiger is still relatively alone in the industry as the adaptive market remains largely untapped by mainstream brands. That being said, it doesn't mean they're pulling their punches. Tommy Hilfiger is furthering commitments after commercial success and is planning to increase its Tommy Adaptive collections to two per year, not to mention expanding their availability worldwide. 

For fashion and brands, education is paramount to entering the adaptive design space and if they want to stay ahead, they need to improve on their inclusivity.

Here is Brave Bitesize #95, your 60-second weekly update on all things digital from SEO to PPC, through to Web Design & Development.

There's a new tidal wave hitting the PPC world. Google is now rolling out something called Performance Max. But what does this mean and what do campaign managers need to start launching paid media campaigns with Performance Max?   

The Performance Max is a new type of automated Google Ads campaign that uses AI to display responsive ads in the main networks such as Search, Display, YouTube, Gmail and more. PMax campaigns were introduced at Google Marketing Live in 2021 and its goal? To generate leads, drive online sales, and in-store visits without using the Google Merchant Center product feed. But how can PPC experts get started with these campaigns? Well, advertisers need to define and structure their creatives and then activate them through Google Smart Bidding according to the objectives of each advertiser or brand.  

AI is evolving and with it is PPC.

Here is Brave Bitesize #94, your 60-second weekly update on all things digital from SEO to PPC, through to Web Design & Development.

With the takeover of streaming taking over the consumer world, advertisers and marketers have managed to seize a wave of new advertising opportunities. 

And while CTV ad spending is predicted to increase nearly 32% this year, the shift has also divided the ad buying process and made it increasingly difficult for CMOs to manage on their own.

This is why over 80% of CMOs turn to agencies for TV strategies. 

Among other findings, the report also states that 44% of CMOs are looking to hire an outside agency within the next year to increase the reach and effectiveness of their TV budgets.

Video landscapes around the world are evolving fast and presenting new challenges and opportunities to marketers. By working with dedicated 3rd parties, internal departments can focus on other areas of marketing instead of TV ad trends.

Here is Brave Bitesize #93, your 60-second weekly update on all things digital from SEO to PPC, through to Web Design & Development.

How can you ensure that your new website provides a real-world experience for your users? Well, thanks to Google, we now have something called "core web vitals"

But what does this mean? Well, as of June last year, Google started tracking how well users interact with your website. Referred to as Core Web Vitals, these encompass a number of metrics such as page load speed, the security of your site and whether your website has any loading issues such as annoying pop-ups or ‘jumpy’ content. 

Now, it's important to remember that a great page experience score won't magically push you to the #1 spot in Google but it is one of the estimated 200 factors that they use to rank sites in search.

You can work with a technical SEO expert and skilled web developers to improve your UX and boost your Google ranking. 

Here is Brave Bitesize #92, your 60-second weekly update on all things digital from SEO to PPC, through to Web Design & Development.

Google is not only the most used search engine, receiving over 5 billion search queries a day but it is also an immensely profitable platform for advertisers. and it's no secret that the more focused your paid ads are, the more new customers you eventually gain. 

And as your business grows and adapts, so should your PPC strategy. 

But, you must have a strategy in place and follow some best practices to ensure you get the most out of your campaigns. Google recommends following best practices such as improving your Quality Score, Avoiding broad keyword terms and revisiting Keyword Match Types to see your campaigns reach their full potential. 

PPC strategies are made to be adapted. Keeping on top of new features, adjusting budgets and updating keywords will keep your PPC campaigns fresh and profitable. 

Here is Brave Bitesize #91, your 60-second weekly update on all things digital from SEO to PPC, through to Web Design & Development.

Can content pillars save your online content?

Let's face it, creating content isn't easy. Whether you're an experienced content marketer or you're trying to build an online community for your new brand, planning and creating the right content can be a tough nut to crack. But with the help of content pillars, streamlining the process becomes significantly simpler.  

Using content pillars for social media is a great way to stay organized, be consistent, and create high-quality content your audience will love. 

By choosing a handful of topics that you know your brand will consistently discuss, you are able to plan your content more efficiently, find your niche and grow an audience of people that trust your expertise in those topics. 

The secret to creating successful content is having a strong sense of purpose. Pick topics you're experts in, analyse your follower trends and grow your community!

Here is Brave Bitesize #90, your 60-second weekly update on all things digital from SEO to PPC, through to Web Design & Development.

Is it time to ramp up conversational marketing?

What excites a person to buy something from the same brand time and time again? Firstly, you need exciting offers, then great products, and finally engaging conversations.

Conversational marketing is emerging as a powerful approach towards engaging, qualifying and building relationships with customers. 

Now, brands have been communicating with their customers for years, so conversational marketing isn’t exactly a new trend. However, with the rise of social media and live streaming, this kind of conversational marketing is growing on an even larger scale and changing the landscape of how businesses have interactions with their customers.

Through AI chatbots, real-time messaging using live chat or conversational landing pages, having genuine conversations with your customers has never been easier. If you're looking to not only boosts your brand’s relatability but also provide an overall positive and fulfilling experience for your customer, then it's time to get talking!

Here is Brave Bitesize #89, your 60-second weekly update on all things digital from SEO to PPC, through to Web Design & Development.

Why You Should use Animations on Your Website

Along with consumer trends, web design trends change constantly. And a new trend that we're seeing used more and more in web design? Animation.   Animations aren't just for cartoons anymore. These trendy little designs can be used across your website and marketing and are a great way to engage your customers.   Since their conception back in 1996, animations have evolved into complex motion graphics, web page transitions, and special notifications and can vary in complexity, timing and purpose. Good animation, as long as it is used in the right place at the right time, can make your website’s UX seamless and memorable. With online competition growing at exceptional levels and the expectations of consumers getting harder to fulfil, adding that little extra touch could be just the thing you need to take your website to the next level.

Here is Brave Bitesize #88, your 60-second weekly update on all things digital from SEO to PPC, through to Web Design & Development.

How can you leverage visual commerce?

Here is Brave Bitesize #87, your 60-second weekly update on all things digital from SEO to PPC, through to Web Design & Development.

What is the importance of local SEO?