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By Hosts: Douglas Longenecker and Tara Baumgarten
4.5
22 ratings
The podcast currently has 28 episodes available.
Here we go, with special guest Alarice Lonergan of IBM and co-hosts, Doug Longenecker and Tara Baumgarten as they talk about the finer points of scaling CX/EX programs, the long-term valuation of CX needed for organizations to make it a strategic and competitive advantage. They also discuss the important work of the Woman's Bond Club, of which Alarice is the Co-President.
Here we go, with guest Max Zug of MAKE/FILMS and host Doug Longenecker as they get into the finer points of creating, managing and deploying branded video content. A completely candid conversation about the marketing conversion funnel and how AI is forcing change as well as introducing new opportunities.
Here we go with guest Marcus Rosenau and host, Doug Longenecker as they explore how the term "architectural integrity" goes beyond the actual structure to include the consistency of the design idea itself and how that should hold up over time too. To reach that level of integrity, the team at SSP Architects help their clients get there with continual collaboration from initial discussions, design ideation, final construction and every phase in between.
Here we go with Christian Heckman of ENB and host Doug Longenecker as they discuss the finer points of great Customer Service and how that mindset cant translate to a broader, company-wide Customer Experience Strategy
Here we go with Jamie Jurgaitis and host, Doug Longenecker as they talk about making better informed decisions that are based on facts as well as your gut. Plus, the importance of making sure your organization has a well-defined and well-structured strategy in place, to collect, protect and utilize data in ways that make your customers feel safe and your employees smart.
Here we go with Ash Ahmad and Host, Doug Longenecker engaging in a thoughtful conversation about all things content. How much content is too much content? How do you define quality content? What's the impact of new technology like AI on content creation and distribution? What's the best way to implement an integrated content strategy? What's it take to "win" in the long-tail of a content strategy? Good thing we kept it light ;-)
Here we go with Jeff Kurek and Host, Doug Longenecker talking about how creatives and creativity need to engage, experience and experiment with emerging technologies as part of the creative process. Platforms and apps like AR/VR, the Metaverse and Artificial Intelligence are all out in the open an on the table for this conversation.
The one where Doug and Tara get real about the power of PR, Public Relations and Strategic Communications to help organizations and thought leaders leverage media for business and professional growth.
The one where Brian and Doug focus their conversations on the importance of being able to transform from various stages of one's career. Brian successfully navigated changes from advertising agency executive, to marketing executive, to multi-store franchisee entrepreneur, to strategic consultant and adjunct professor at Temple University. Nowadays, you've got to be ready for anything in a career.
The one where Lindsay and Doug have a real conversation about the continuous struggle for gender equality in the workplace, and how the investors (members) of The Power of Professional Women advance their mission to develop the next generation of women leaders through education, mentorship and purposeful connections.
The podcast currently has 28 episodes available.